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Posts Tagged ‘social media marketing’

Be Sure to Add Social Media Links to Your Promotional Products

September 5th, 2014 No comments

Printing and Promoting Your Social Media Links on All of Your Promotional Products Will Drive More Traffic

Branding Your Promotional Products With Your Social Media Links

Austin, Texas: One of the most common concerns for my clients is how they can attract more followers to their social media sites.

Are you in that same boat–not getting enough people to visit and interact on your Facebook, Twitter, Instagram, Pinterest and other sites

Take a moment and evaluate all of your advertising , marketing and promotions.  Do they all cross-promote your social media accounts?

I suggest using your social media accounts consistently in all media: print ads, email signature lines, business cards and even on your promotional products.

I tend to question every promotional product order that we get that does not include a link to at least one social media site.

Even the NBA is including their Twitter handle (@NBA) on all game balls–because it gets noticed and drives traffic.

Start putting your Twitter handle on your promotional products and all other forms of marketing.

And be consistent in promoting them.

Cross promote your social media sites with promotional products and other forms of marketing.  

Don’t view social media as a stand alone marketing venue.

If you do not promote those sites, how do you expect to draw attention to them?

Keep your social media links front and center in all communications and watch your traffic increase.

Happy Promoting!

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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3 Tips on Improving Your Social Media Presence

June 6th, 2013 No comments

Going Green – In a Social Media World

How can green companies increase their use of social media?Austin, TX: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media correctly –if at all.

How can you be eco-friendly when you are still papering doorsteps and mailboxes with unsolicited junk mail, which invariably ends up in landfills?

Your reputation and brand is based on your actions–much more than your word.  Talk is cheap.

Social media, including Twitter, Facebook, Instagram, Pinterest and others are an easy way to promote your business – while reducing your reliance on wasteful print media.

I am a big proponent of mixed media marketing and cross-marketing — using print ads to highlight your Facebook page or using an imprinted reusable promotional tote bag to promote your website, for example.

But the key to your social media success will be bringing an increased number of viewers to your site…on a regular basis

Here are some quick tips to improve your social media reach:

1) Consistency: It is imperative is to be consistent with your approach.

Plan to spend 20-30 minutes a day on a blog or on Facebook- with timely updates and quick replies.

Too much..and you are probably never going to keep up that pace.

Too infrequently and you get lost in the crowd.

20 minutes or so per day is optimum.

That’s what I use and it seems to be working fine.

2) Be Useful: Share  pertinent and relevant news and articles on your industry or community.

Not what’s new about your company– but something that will benefit the reader to learn about in general.

New industry regulations.

Information about trends.

Calendar of events for your market.

Charts and infographics.

Article links about self-improvement.

3) Don’t Indulge in Self-Promotion:  The rule is 90-10….or for every 9 posts about something benefiting your readers, you can slip in one self-promoting post, Tweet, blog post, etc.

I try to go 99-1 – as the key is to be looked upon as a helpful resource–not a carnival barker.

Think about the number of e-blasts that yo receive that you immediately delete o report to SPAM.

Are you promoting SPAM or are you being helpful?

Start planning your social media calendar and get promoting.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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