Posts Tagged ‘Sierra Club’

Proven Strategies for Gaining More Green Customers

July 27th, 2010 No comments

Tips for Attracting More Green BuyersAmerican citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green organization, Sierra Club. With greater number of people making their residences more energy efficient, driving cars which are consume less fuel, recycling waste materials and purchasing environment friendly products, this trend has led to a substantial increase in the number of self-sufficient companies on Main Street selling to green consumers.

Small businesses selling green products have become a growing business community. At the same time businesses dealing in general products are increasing the percentage of green products they are offering.

Robert Piller, President of Eco Marketing Solutions, says his company, which produces custom printed eco-friendly products for retail, has seen a record number of retailers increasing their product mix to include green products. He states, “Last year, we had many retailers, both small and independent accounts, as well as major national chains, begin to increase the number of recycled and biodegradable items in their product mix and planograms. From recycled tote bags to biodegradable and reusable drinkware—insulated tumblers, stainless steel bottles and ceramic mugs, we saw a 36% increase in same store sales to these accounts.”

The following information is designed to enable local companies to recognize green opportunities and to better market to the green consumer.

How to Identify the Green Consumer?

While the truth remains that all green consumers are not the same, knowledge of a few of traits they have in common will enable businesses to make a more careful study of the market for eco-friendly products and services.
Read more…

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New Green Energy Programs are Meeting Local Obstacles

March 23rd, 2009 No comments

The risk that President Barack Obama’s plans to promote “green jobs” could bog down amid local and state opposition to the transmission lines, windmills and other clean energy hardware is becoming an issue for both supporters and critics of the president’s agenda, according to a recent blog posting by Wall Street Journal writer, Ian Talley.

It notes that a new U.S. Chamber of Commerce web site shows 62 wind, wave, solar and bio-fuel projects and 15 high-voltage transmission proposals across 25 states that have faced significant local opposition, often enough to shut them down entirely. It also documents how 18 natural gas projects, 17 nuclear power plants and around 175 coal plants worth more than $62 billion in investments have encountered local antagonism.

“Just saying you’re for green jobs or green technology doesn’t get the project built,” said William Kovacs, the Chamber’s vice president of environment and regulatory affairs. The Chamber advocates setting stricter deadlines for environmental reviews, among other actions.

Even Carl Pope, the executive director of the environmental organization Sierra Club says, “It is possible to put a good thing in the wrong place. But [local opposition] is a real issue and we need to plan a rational, national location and transmission strategy for renewables, and that won’t be universally applauded.”

With the Obama’s plans for a massive deployment of clean and green energy for the next generations, legislation will have to be enacted on a federal level to give right of ways wand priorities to these programs, or they will be DOA. In fact, Senate Majority Leader Harry Reid has proposed legislation that would give the Federal Energy Regulatory Commission greater authority to site transmission lines across the country.

Some environmental groups are trying to broker solutions independent of government intrusion. The Natural Resources Defense Council is working with Google Earth to map the most prospective sites and corridors for wind, solar and geothermal, taking into account environmental sensitivities. They are also facilitating discussions between utilities, local communities and environmental groups. “It’s quicker to lock yourself into a room and say, ‘We’re going to figure this out,’ than it is to just bicker it out endlessly through emails, letters and lawyers,” said NRDC spokeswoman Julia Bovey.

Let’s hope rational minds prevail so that we are not stuck without clean energy progress for the next decade. Infrastructure programs take time, and unless the federal government steps in, much as it did with the Federal Highway Act of 1956, local landmines and obstacles will continue to pop up along the way. Some will be honest disagreements and some will be manufactured by the far right extremists hoping to derail clean energy programs at any cost.

Let’s hope that these obstacles are minor bumps along the road to cleaner energy for all.
Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at and comment on his blog postings at

Religion in Church: Is God an Environmentalist?

June 27th, 2008 No comments

Is God an environmentalist? Does Scripture teach the need for environmental stewardship? Why are churches going green and preaching the “green gospel”.

Well, more than ever, churches, temples and mosques are promoting the green movement in connection are part of a growing trend toward matching science with religion.

Pope John Paul II, once described environmental concerns as a “moral issue” and noted in 1990 that people have “a grave responsibility to preserve [the earth’s] order for the well-being of future generations.”

The environmental organization, Sierra Club, has publicly recognized and welcomed the “growing level of commitment and leadership among people of faith working to connect environmental awareness with widely shared values including stewardship, justice, and concern for future generations. We also recognize that lasting social change rarely takes place without the active engagement of communities of faith.”

One organization, the National Council of Churches of Christ has begun a campaign to promote the ideal that, according to their website, says that “God calls us as stewards of God’s creation. Making our churches a more environmentally friendly place can provide a healthy, toxic-free sacred space as well as help us protect God’s creation for current and future generations.”

Another organization, the Interfaith Power and Light, is trying to engage faith communities to “talk actively about environment and faith”.

Their website says, “We are an interfaith ministry devoted to deepening the connection between ecology and faith. Our goal is to help people of faith recognize and fulfill their responsibility for the stewardship of creation.

Specifically, the Interfaith Power and Light campaign is mobilizing a national religious response to global warming while promoting renewable energy, energy efficiency and conservation. People of faith have an opportunity to put their faith into action and help reduce the devastating effects of global warming.”

This organization is fast growing throughout the South and Southeast and its philosophy is catching on. In addition to offer sermon suggestions and helpful tips on reducing energy consumption inside the places of worships, they have created kits to encourage going green throughout the holidays, including using energy-efficient light bulbs on menorahs for Hanukkah or Advent. This organization also has trained over 150 religious leaders for grass root campaigns to make environmental messages as part of their sermons, as well as part of their building and education programs and in their community life.

The importance of a strong environmental movement is gaining rapidly among all faiths as the cause and impact of global warming on the world’s poor has become more pronounced. One survey shows that in the United States, 67 percent of Americans say they care about the environment because it is “God’s creation.”

What does the future hold for the green movement at churches? You’ve got to have faith.


Robert Piller is President of EcoMarketing Solutions LLC, a company that helps businesses promote themselves to their customers and prospects using environmentally-friendly promotional products that won’t end up in a landfill. He is a guest speaker and writer on issues concerning green marketing. He can be reached at