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Posts Tagged ‘Robert Piller’

Proven Strategies for Gaining More Green Customers

July 27th, 2010 No comments

Tips for Attracting More Green BuyersAmerican citizens are becoming more worried with the environment. The growth in this number is evident in the 1.4 million members and supporters of the most popular and oldest non-profit green organization, Sierra Club. With greater number of people making their residences more energy efficient, driving cars which are consume less fuel, recycling waste materials and purchasing environment friendly products, this trend has led to a substantial increase in the number of self-sufficient companies on Main Street selling to green consumers.

Small businesses selling green products have become a growing business community. At the same time businesses dealing in general products are increasing the percentage of green products they are offering.

Robert Piller, President of Eco Marketing Solutions, says his company, which produces custom printed eco-friendly products for retail, has seen a record number of retailers increasing their product mix to include green products. He states, “Last year, we had many retailers, both small and independent accounts, as well as major national chains, begin to increase the number of recycled and biodegradable items in their product mix and planograms. From recycled tote bags to biodegradable and reusable drinkware—insulated tumblers, stainless steel bottles and ceramic mugs, we saw a 36% increase in same store sales to these accounts.”

The following information is designed to enable local companies to recognize green opportunities and to better market to the green consumer.

How to Identify the Green Consumer?

While the truth remains that all green consumers are not the same, knowledge of a few of traits they have in common will enable businesses to make a more careful study of the market for eco-friendly products and services.
Read more…

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Green Economy Improving, According to Industry Survey

July 19th, 2010 1 comment

Growth inthe green economy has shown a steady growth rateBudgets and hiring in corporate environmental departments are on the rise. Those are core findings of the twice-annual “Green and the Economy” survey, conducted by GreenBiz Intelligence. While the overall economy still seems shaky, corporate environmental and sustainability departments seem to be on much more solid ground.

One big finding of this mid-year 2010 survey is that “the economic downturn is no longer driving most large companies’ environmental strategy”. That means environmental initiatives are being driven more on the basis of strategic business decisions, as they should be. Chief among them, according to the survey, is that “the economic downturn has taken a backseat to growing customer requirements as the principal driver of corporate environmental strategy.”

Hiring is up, too. Large companies, in particular, are increasing headcounts for environmental and sustainability roles. In early 2009, 27 percent of large companies reported hiring freezes and only 8 percent planned to increase headcount for environmental departments. Today, only 11 percent report hiring freezes and more than 28 percent plan to increase headcount, a major swing.

Although the economy has not fully recovered, signs are positive that the green economy is no fad and is here to stay.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

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3 Aspects to Improvements in Sustainable Manufacturing Around the World

July 16th, 2010 No comments

Ideas for Improving green manufactcuringWhile various businesses are resorting to sustainable manufacturing and are taking many CSR plans progress is falling way short of the challenges of change in climate, energy security and dearth of natural recourses brought about by growing economic activity.

Furthermore increased efficiency in a few regions are getting offset by increased consumption in other.

The cost of measures practiced by climate policies can be kept low in the upcoming years if the governments make clear their climate change intentions for medium, as well as long durations. Using resources and energy more efficiently, and taking part in a variety of modernizations which work towards a green economy, will also produce fresh jobs and industries in the tears to come.

The present economic crisis and campaigns to deal with changes in climate should so be viewed as a chance to move to a more green economy. Short term improvements are not good enough. The industry has to reorganized and the technologies that exist and are advanced has to be applied cleverly to realize a green economy.

Modernization has for a long time been viewed as essential to economic performance as well as social well-being. Modernizations are also fundamental to improve practices of corporation that work for a green economy.

Innovations/modernizations towards a green economy are usually similar to other innovations/modernizations but with a couple of differences:
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5 Steps for Better Green Branding and Sustainability

July 13th, 2010 No comments

WellnessIncentivesPlus.com has 5 ideas for better Green Branding and MarketingSofia Ribeiro, Founder and co-owner of Kiwano Marketing, mentions that in order to be a sustainable business, an organization needs to integrate its beliefs in three main areas:  planet, people, profits.  She says that “in order to own a truly sustainable brand, businesses must integrate environmental, social and economic sustainability across the 3 brand elements:

Products/Services, Business Standards and Company Style.

Products/Services: Self explanatory, but only one leg of this tripod of ideas.

Business Standards: These would include strategies, implementation, hiring practices, and mission.

  Company Style:This would include communications, image, logo and branding, etc.

 
 She goes on to note that in order to own a sustainable brand, businesses must also practice these 5 principles:

1.    Have a policy in place, documenting all the values and standards the business stands for and acts on.

2.     Incorporate the principles of environmental, social and economic sustainability into each of the business decisions.
Read more…

Plastic Waste in the Ocean Being Promoted in New Line Of Vacuum Cleaners

July 8th, 2010 No comments

Eco marketing Solutions hopes to bring attention to the rising amount of plastic waste in the oceansElectrolux is raising awareness of plastic waste in the oceans by putting plastic collected from waters around the world into some of their vacuum cleaners.

In their new initiative, known as Vac From The Sea, Electrolux will roll out a small line of vacuum cleaners made from plastic gathered from oceans and seas, in order to bring attention to how much plastic is ending up in floating around in marine environments and harming animals.

One researcher, Charles Moore,from the non-profit Algalita Marina Research Foundation in Long Beach, California, says a patch of plastic debris weighs about 3 million tons and covers an area twice the size of Texas is floating in the oceans. About 20 percent of the plastic in the oceans comes from ships or offshore platforms; the rest is blown, washed off the land or intentionally dumped, according to a preliminary report issued April 2004 by the U.S. Commission on Ocean Policy.

Plastic waste in the ocean has more than tripled in the past 50 years, This is dangerous because not only does plastic that is in oceans kill birds and other creatures, but plastic breaks down into smaller and smaller pieces over time, which is consumed by fish and ends up in the entire food chain.

Perhaps more recognition of this plastic waste growth will serve as a wake up call to the UN and sovereign nations to begin to clean up the seas — or will it take a few more deep oil rig disasters to awaken the sleeping giants?

Here’s to a greener tomorrow, today.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Get Dirty…For a Healthier Planet

June 25th, 2010 No comments

Dirt! The MovieIf you haven’t seen the documentary, Dirt! The Movie yet, now is a great time so you can get an eye-opening understanding of how dirt forms a protective skin around the planet. It tells the story of Earth’s most valuable and underappreciated source of fertility–from its beginning to its recent degradation. Over the past century, nearly one third of the top soil of the planet has disappeared, harming the natural environment in far reaching ways.

Think of ways to “get dirty” at your office. Think of ways to “get dirty” at your office.
• Encourage your employees to watch Dirt! The Movie.
• Learn more about the importance of dirt to the eco-system.
• Consider native plants instead of grass.
• Rethink paved roads and parking areas to encourage less impervious cover.
• Plant more trees and flowers.
• Get a water run-off study.
• Immediately reduce the use of fertilizer and weed killer.
• Support businesses that are green-friendly.
Here’s to a greener tomorrow, today.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

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States May Begin to Ban Plastic Bags—What Your Organization Can Do To Get Reusable Tote Bags in the Hands of Your Customers and Prospects

June 3rd, 2010 No comments

California May Ban Plastic Bags...Give Away Reusable Tote BagsIt looks like California may be the first state to ban plastic bags. Many cities already have similar ordinances and the trend is pointing toward more states banning plastic bags in order to reduce landfill waste.

These bans are designed to encourage reusable bags at grocery stores, convenience stores, discount and hardware stores and other retail locations. If an individual does not have their own reusable tote, a paper sack will be offered at a nominal fee, like a nickel per bag. It is estimated that Californians use nearly 19 billion plastic bags every year, which end up in landfills.

These laws can create a tremendous opportunity for companies to get their message in front of customers and prospects, and to promote themselves as eco-friendly.

If you are a retailer, you should immediately begin to offer recycled or reusable tote bags to your clients. Many stores offer bags with their logo and imprint for $1-$3, or FREE with a purchase of $25 or more. Come to view these reusable tote bags as a walking billboard for your business, where thousands of bags are being carried around and your logo and message being viewed by thousands of people.
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What Do Those Recycling Arrow Codes Mean?

May 26th, 2010 No comments

Recycling Symbols for PlasticsWe have all seen those little arrows on plastic products with different numbers on them. Look at the bottom of any soft drink bottle or printed on plastic bags, these arrowed triangular codes are everywhere. But what do these recycling symbols actually mean?

In 1988, the American Society of Plastics Industry created these codes to represent the type of resin used in plastics. The presence of the symbol implies that the plastic item is recyclable, but it is actually intended to identify the plastic resin from which the item was made. Recyclability is ultimately determined by local collections and reprocessing facilities.

1: PET or PETE: Polyethylene Terephthalate
PET is commonly used for soft drink & water bottles, cooking oil bottles, peanut butter containers. It is the most widely recycled plastic.

2: HDPE: High-Density Polyethylene
Identifies milk, cider & water jugs, detergent, fabric softener & bleach bottles. HDPE is slightly waxy and semi-rigid. It does not crack. It floats in water.
Read more…

What Are You Doing to Reduce Your Organization’s Energy Consumption?

May 21st, 2010 No comments

Green marketers should reduce their energy consumption and carbon footprint.As a green organization, what are you doing to reduce your energy consumption?

According to the U.S. Department of Energy, in the commercial sector, energy consumption is broken down the largest percentage of energy usage:

• 25% lighting
• 13% heating
• 11% cooling
• 6% refrigeration
• 6% water heating
• 6% ventilation
• 6% electronics

I recently read where HP is looking to turn cow manure into energy at some of the data centers. Surely, if companies can convert manure into energy, your company can cut its annual energy usage by 5-10%. Perhaps the hot air from some of your colleagues can be harnessed into wind power for your office?

Be creative and keep looking for ways to become more green-friendly. After all, you cannot promote yourself as a green company or do green marketing without pushing the envelope and finding ways to reduce your carbon footprint.

Here’s to a greener tomorrow, today.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

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Promote Gardening to Your Clients For the Ultimate Green Promotion

May 13th, 2010 No comments

Increase brand recognition with imprinted garden kits.Gardening has fast become one of the biggest forms of recreation for Americans, especially since First Lady Michelle Obama has been speaking out and encouraging more people to plant more gardens. As the economy has cooled over the past few years, interest in gardening has soared.

According to 2009 Edibles Gardening Trends Research Report, conducted by the Garden Writers Association Foundation, in November more than 41 million U.S. households grew a vegetable garden in 2009; over 19.5 million grew an herb garden and 16.5 million households grew fruits.

Help your customers get back to the basics with imprinted gardening gifts with your brand and logo. You can have your imprint on a variety of custom garden kits, including imprinted seed packets and imprinted GroKits, metal buckets and even a garden that grows from within its own pouch. These Gardens in a Pouch can even be mailed without any additional packaging material (talk about zero waste). Read more…

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