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Posts Tagged ‘recycled promotional products’

7 Questions to Ask Yourself To Improve Your Green Marketing Sales Next Year Year

December 2nd, 2015 No comments

Is It Time To Re-Visit Your Green Marketing Plans for 2016?

Green Marketing Goals

Austin, Texas: As the year quickly comes to an end, it is a great time to  review your green marketing goals .and to see how close you were to your objectives.

Too often we just roll from one year to the next without taking the time to see what we had done correctly and what needs improving.

I like to go to a Starbucks or other location and bring an old school bound journal and sit, think and review for about an hour or so…and just think and write.

I like to think about my vision and write down some key thoughts and ideas.  Then I break them down to see the best ways to reach each of those goals.

Here are 7 questions to ask yourself to plan for a successful new year of green marketing:

1) What was your top green marketing goal last year? Did you meet it?  Did you even have one?

2) What can you do to improve your outreach for next year?  How will you go about achieving that goal?

3) What is your top priority for next year in terms of sales? What steps are needed to reach that goal?

4) What was your biggest disappointment of this year? Why? What could you have done differently?

5) If money wasn’t an object, what would you change about your business? How would that change things?

6)If the economy slows down next year, how will you adjust your marketing strategies?  What can you do to pre-empt a downturn from affecting you?

7) How many podcasts and/or speeches have you given on the benefits of going green?  If green is your mission, then outreach is crucial in both spreading the gospel and in promoting your brand. How can you do a better job in communicating the importance of going green or about the dangers of climate change?

You can come up with others.

Just think about your green marketing vision, plans, goals — and start writing.  

No erasers.

One thought per page.

And just keep writing until you cannot think any longer.

It is a fun and very useful activity and it should work well for you.

Let me know how you do next year.  I’d love to know if you’ve reached or exceeded your goals.

Happy New year and Happy Promoting!

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Robert Piller, President of Eco Marketing Solutions, has over 35 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled imprinted bags,  recycled promotional water bottles, imprinted live tree seedlings and recycled logo journals and jotters and  recycled imprinted USB flash drives in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 750,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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What is Your Definition of Green Promotional Products?

January 23rd, 2015 1 comment

Expanding the Reach of Green Promotional Products and Marketing

defining green promotional productsAustin, Texas: How narrowly do you define the term: “green promotional products”?

For some, it means only promotional products made from organic materials.

For some it may mean only recycled promotional products.

Still, others take into account that green promotional products must be reusable or that it reduces waste–such as reusable tote bags and imprinted water bottles.

Many are adding into the scope of green promotional products such tech items as rechargeable phone power chargers (both solar powered power chargers and plug in power chargers) –as they help to prolong the need for throw-away external batteries.

The key is to define what you consider to be green promotional products–or eco-friendly promotional products and to re-evaluate your parameters from time to time.

I had a Fortune 500 client call me this week for what she considered “green promotional products” – and her only parameter was that the items  “not be from a third world sweatshop”.

I would argue that that definition of “green promotional products” is a bit too broad (and I did help her narrow down her new guidelines).

I would also make the case to embrace other promotional items that might not strike you immediately as green friendly.

Keeping in mind the 3R’s: Reduce, Reuse and Recycle– I would suggest that any promotional product that fits at least one of those criteria should be considered a green promotional product.

What is your definition of “green promotional products”?

I’d love to hear it.

Let’s all do our part to increase our green marketing and promote a cleaner environment.

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Robert Piller, President of Eco Marketing Solutions, has over 35 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled imprinted bags,  recycled promotional water bottles, imprinted live tree seedlings and recycled logo journals and jotters and  recycled imprinted USB flash drives in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 750,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Green Marketing 101: Ask for an Action Step

May 27th, 2014 No comments

What Steps Are You Asking Your Customers to Take When Doing Green Marketing?

green marketing should encourage taking one step instead of a whle list

Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or are you just doing random green marketing?

If you are simply handing out promotional products without an action step, then you are just contributing to the global waste stream.

Whether they are recycled promotional products or even organic promotional products, without encouraging an action step is a wasted opportunity to promote your green agenda.

All of your green marketing and outreach materials should be encouraging your customers to take ONE actionable step that can help reduce their carbon footprint.

Ask for just one green action step.

Offering too many choices will only confuse your customers or discourage them from moving forward now.

Don’t offer a To-Do list.

Just one action step at a time.

Try it on your next promotional product giveaway.

What one action step will you be telling your customers to take right away?

Happy Green Marketing!

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Follow Eco Marketing Solutions on Google+

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Choosing the Right Green Promotional Products: Quantity vs Quality?

March 10th, 2014 No comments

With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns?

green promotional productsAustin, Texas: The frantic calls are starting to come in each day for Earth Day promotional items.

My first four questions are always:

1) Who will you be giving these gifts to?

2) What is your goal?

3) How will you be distributing these green promotional items?

4) What is your promotional products budget?

Once you know the answers to these 4 questions, you can then determine the right gifts for your audience and event.

Quantity vs. Quality?

It is an age-old decision.

Is one strategy better than the other?

Well, I’m a big proponent of measuring the ROI (return on on investment) of your promotional product spend.

Meaning, I like for ways to measure the effectiveness of your promotional products so that they can be viewed as a marketing or advertising expense rather than just a trinket or giveaway with no perceived value.

The best way to measure the ROI of your promotional products is to have a call to action.

Perhaps that call to action is to have the recipients go to a website to download a report, or white paper, make a purchase or to sign up for a newsletter.

Create a specific URL (landing page) that is promoted on your promotional items and see how many responses you get compared to the total number of items you had handed out and your expenditure.

I like a tiered approach–such as a low-cost promotional item for mass handouts, but a higher end promotional product for taking an action step.

So, for example, you can give away a recycled pen or recycled Frisbee to everyone who comes to an Earth Day event.  But if they sign up for your seminar, place an order, take the next action step, etc–they can get a nicer green promotional products–such as a recycled USB flash drive or recycled backpack.

So, quantity vs. quality?

I think you can do a little of both to maximize your promotional products ROI.

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Choosing Recycled Holiday Gifts: It Is a Reflection on Your Company

September 17th, 2013 No comments

Do You Plan to Hand Out Recycled Holiday Gifts This Year?

recycled Holiday giftsby Robert Piller

Austin, Texas:  Believe it or not, even though we are just halfway through with September, I have written up dozens of Christmas Holiday orders already for my clients.

Unfortunately, the debate is just as strong this year as in previous years– in trying to convince my clients that the Holiday gift they choose to give to their clients and employees is a reflection on their company and its ideals.

Are you planning to give recycled Holiday gifts out this year?

Electronic gifts are great. So are gifts of food.

But do they showcase what makes your company unique: your commitment to the environment?

Your branding is an accumulation of your marketing messages–from the way your staff is dressed, to the look and feel of your website and collateral materials, your blog posts, your promotional giveaways and the Holiday gifts that you hand out.

Be consistent in your messaging.

You cannot talk about how “green” your company is — and then hand out imported stress toys at trade shows and imprinted electronic gadgets for Christmas.

It sends out mixed signals and confuses your position in the minds of your clients, employees and prospects.

Choose your Holiday gifts wisely this year. 

Do your Holiday gifts reflect what you preach all year long about environmental stewardship?

Do they showcase your company in a positive way that enhances their opinion of you as a green organization?

Think green throughout all your customer contacts–because one weak link can ruin the goodwill you have worked so hard to achieve.

We practice what we preach here at Eco Marketing Solutions.

For the past few years I have given out recycled messenger bags, Christmas tree seedlings in a tube, bamboo cutting boards and hardcover books on the environment – all branded with my logo and messaging.

Give it some thought.

Start planning your Holiday gifts now – and insist on something recycled, organic and/or sustainable.

Happy Marketing!

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Which is the Greenest Promotional Product?

August 9th, 2013 No comments

How to Choose the Greenest Promotional Product for Your Marketing Campaign

choosing the greenest promotioanl items

By Robert Piller

Austin, Texas: One of my favorite questions I get each week is : What is the greenest promotional product that I can order?

The answer is: the one that will be used the most by your clients or prospects.

Determine who your core audience is and figure out how you can keep your branded message in front of them in a useful way.

Then think about logistics.  Yes, logistics.

If you give away a  3 foot natural wood yardstick at a trade show in Las Vegas — it will surely be confiscated by TSA or thrown away because it is cumbersome to carry.  That same item at a local home and garden show might be ideal

If your clients are usually at their desks all day, then something recycled that they can use there would be ideal–whether it is a recycled pen or recycled journal book, ruler, USB flash drive, water bottle, etc.  They will consistently use these items in their everyday course of doing business.

If your  product or service is better geared to reach your clients in the home or to save on electricity or water, then choosing an item that can go on the refrigerator or by a light switch or hot water heater might be ideal–such as a recycled digital thermometer, recycled water gauge or recycled magnet.

Same for mobile clients.  Find the recycled promotional item that they will use over and over again– and it will be the most green item you can choose.

Single use products–even if they are recycled–like napkins, cups, plates, bottles of water, etc. – tend to be the least green in terms of product life cycle.

The promotional product that you ultimately use often reflects on your company…so make it a positive reflection.

Choose carefully and talk to a company that understands the green marketplace.

Here’s to a greener tomorrow, today.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Can Direct Mail Survive For Green Marketers?

February 10th, 2012 No comments

Five Ideas to Consider to Reduce Your Carbon Footprint While Doing Direct Mail

Austin, Texas: As a marketing person who promotes environmental causes and education and is also aware of our role in corporate social responsibility, can we utilize direct mail in our marketing mix?

I was doing a self-promotion piece for our company when this quandary came up.

We are totally against “junk mail” — which in our definition is any unsolicited mail that has a high probability of ending up in the trash/landfill.

Therefore, we reduced our print catalog to a digital catalog with page-flip technology several years ago, as I had mentioned in a previous blog post.  This has saved thousands of trees from being destroyed and prevented countless thousand of catalogs from ending up in a landfill.

Sure, we give out bamboo USB drives to our better clients with this digital catalog burned onto it. But this is too expensive for direct mail.

In the end, after much deliberation, we decided to send out a series of three 4″ x 6.25″ postcards made from recycled paper to our top 2,500 clients, one every three weeks, the first one shown to promote a new website.

ideas to reduce direct mail's impactWe looked at FSC-certified postcards, but decided to use recycled materials, as no new trees had to be destroyed for this marketing effort.

In addition, we are giving away 1,000 live tree seedlings to a non–profit organization for Earth Day, to help offset the carbon footprint of this campaign.

As a green marketer, it is important to consider your entire carbon footprint  – but also to understand that we must continue to build our businesses in order to succeed and grow.

Growth and profits should not be dirty words in the green community.

Good stewardship is crucial– and there is a fine balancing act that must be done to on a continuous basis in order to be true to your core values.

Before doing your next marketing campaign, consider its impact on the environment.

Ask yourself the following questions:

1) Can you reduce the size of your print catalog?

2) Are you using recycled or FSC-certified paper?

3) Are you mailing only to a select group of pre-screened customers and prospects — or are you using the shotgun method, where a majority of your pieces will end up unread in the trash?

4) Can you use a postcard mailer instead of a full print catalog?   You might even be able to use this postcard to have recipients scan a QR code or go online to request your full catalog.

5) Are you using lumpy mail?  Lumpy mail is a direct mail piece that is packaged with a promotional product or sample that makes the package feel like there is something inside of it, which often increases open rates.  If so, is the promotional item made from recycled materials and is the packaging recycled and/or easily recyclable?

Don’t stop promoting your business.  But do consider all alternatives before embarking on your next campaign.

Otherwise, your direct mail pieces will be viewed as poorly as the unused phone books that are tossed on your front door step each year.

Here’s to a greener tomorrow, today.

PS Please share with me how you have reduced your direct mail and the impact it has made on your bottom line.

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Green Marketing: Are You a Pretender or are You Serious About Going Green?

November 1st, 2011 No comments

The Value of Recycled Promotional Products

green marketing requires consistent messageAustin, Texas: I got a call this morning from a green marketing consultant wondering whether or not she should spend the extra money getting recycled journal books rather than regular ones, imprinted with her name.

The price difference was nominal– maybe 25 cents on a $4 imprinted journal book.  

I was shocked, speechless for a few seconds.  Then I started to laugh.

If you are a company that is serious about green marketing, your thinking has to be focused 100% on green.

  • No dithering.
  • No “sometimes”.
  • No “maybe”.
  • No “only if I get a great deal”, etc.

If you do not show a genuine commitment to eco marketing, then you are, at best, not serious about the environment– and, at worst, a fraud or hypocrite.

Going green is not a part-time cause.

It is a way of thinking – a way of acting.

It is a change in your behavior, activities and a change in the way you look at the world.

Going green should be a trigger to change how you do many of the everyday tasks in life–from driving, to shopping, eating, switching to energy efficient lightbulbs and appliances, etc.

If you are to consider yourself a green organization, you need to live green.

  • Act green.
  • Think green.
  • Read about green.
  • Write about green.
  • Preach green.
  • Vote green.
  • Editorialize about green.
  • Be green.

If not, do not even think about using the words “eco”, “green” or “environmental” anywhere in your name, in your logo – on your mission statement, your website, etc.

We don’t need green wash. We don’t need subterfuge.

If you are going to carry the green banner, let’s take a more serious view of our commitment to the environment and to social causes.

Let’s make a difference.

Here’s to a greener tomorrow, today.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

How Do You Convert a Plastic Water Bottle Into Recycled Plastic?

May 31st, 2011 4 comments

As an environmentally-friendly promotional products marketer, we sell hundreds of thousands of recycled plastic water bottles, pens, lanyards, flying discs, plastic bags, memo boards and more each year.

I wanted to include some images to help my customers and readers to better understand how we can go from a clear soda bottle or water bottle, and turn it into another bottle – or into a pen, for that matter.

Since eco-friendly promo products are what we sell, we tend to take the entire process for granted, as do many of my clients…but the process is amazing.

First, plastic bottles are collected by waste collector and/or recycling centers

Next,  the bottles are usually taken to a centralized material reclamation facility, where they are separated by the type of material (HDPE, PET or PVC).  This can be done by machine or by actual people –sometimes both ways.

These bottles are then compressed into blocks, which are taken to a specialized facility then grinds the plastic into small chips.  It will then go through a process where the paper labels, dirt and other waste are removed during a spin and heat cycle.

The chips are then converted into small plastic pellets, where they are processed either as food-grade pellets (clear) or non-food grade, where factories can purchase them for re-use, in such items as new bottles, carpet, plastic furniture, clothing, medical equipment, plastic bags or film and thousands of other products. Click on the link to the right to see hundreds of promotional products made from recycled plastic.

Did you know that approximately 2.5 billion pounds of bottles were recycled in 2010?

Plastics are petroleum-based, so we can do better in increasing plastic recycling…and supporting companies that use recycled plastics.

We must do better.

Here’s to a greener tomorrow, today.

converting plastic soda bottles to recycled plastic

Step 1: Gathering Plastic Bottles For Recycling

recycling plastic bottles

Step 2: Grinding Down Bottles Into Chips

recycling plastic bottles

Step 3: Grind Down More Into Smaller Chips

convert plastic bottles to plastic pellets

Step 4: Convert to Plastic Pellets: Non-Food Grade

convert plastic bottles for recycled plastc promo items

Step 5: Convert to Plastic Pellets: Food Grade

Thank you to my friends at Custom Polymers PET for their fine images.

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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.  He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.  His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Which States are the Least Green?

January 2nd, 2009 No comments

Changing people’s recycling habits can take many years, since people have different “levels of greenness”. As I had discussed in my article, “Are all consumers ready to ‘go green’?”, people have different attitudes about both their desire and need to become more environmentally concerned and aware.
Many states and cities are launching recycling campaigns to help educate consumers about the importance of recycling – and to create awareness of the importance of recycling.
Some of the tools used for these go green campaigns are television commercials, billboard ad, radio commercials and eco-friendly promotional products –like recycled rulers, biodegradable pens and pencils and recycled refrigerator magnets –given out to school children during community outreach programs.
But not all campaigns are as effective as possible. How do individual states rank in respect to their recycling efforts? According to the report, “Do Mess With It“, by Steve Spacek, residents of the Northeastern states of Connecticut, Vermont, Maine and Massachusetts do the best job of recycling, as they had the least amount of per capita waste disposal.

Here is the entire list, in order of the state with the least amount of waste to the most wasteful state. The number beside the state’s name represents the daily per capita waste thrown away in pounds, according to 2002 numbers.

1.Connecticut 0.4510
2.Vermont 0.5840
3. Maine 1.0348
4. Massachusetts 1.4575
5. New York 1.5250
6. New Jersey 2.4698
7 Minnesota 2.5871
8. Maryland 2.9465
9. Hawaii 3.6754
10. Idaho 4.4523
11. Missouri 4.6106
12. Washington 4.9711
13. Florida 5.2001
14. South Dakota 5.3127
15. Montana 5.3165
16. Alaska 5.4872
17. Alabama 6.1666
18. Louisiana 6.2151
19. Delaware 6.2535
20. W. Virginia 6.3716
21. Iowa 6.4104
22. Rhode Island 6.6646
23. Georgia 6.6713
24. California 6.7999
25. Nebraska 6.8072
26. Oklahoma 6.9690
27. Wyoming 7.2168
28. Texas 7.2457
29. New Hampshire 7.3430
30. North Carolina 7.4116
31. Arkansas 7.5971
32. Mississippi 7.8556
33. Colorado 7.9048
34. Tennessee 8.2213
35. Illinois 8.4773
36. Ohio 8.7336
37. Utah 8.8063
38. Kansas 8.9314
39. Arizona 8.9871
40. Virginia 9.0122
41. Oregon 9.0161
42. Wisconsin 9.4417
43. North Dakota 9.4650
44. Indiana 9.7873
45. Kentucky 9.9515
46.South Carolina 10.2101
47. Michigan 10.4388
48. Pennsylvania 12.9517
49.New Mexico 15.6367
50. Nevada 16.9415

Let’s hope that the education campaigns continue and both consumers and businesses can work toward a 10% reduction in waste per year—which is very attainable.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.