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Countdown to Your Earth Day Promotion: Marketing to Adults

January 17th, 2011 2 comments
Earth day promotional ideas

Countdown to Earth Day Promotion Ideas: Marketing to Adults

Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4)

Choosing the Right Gift for Your Earth Day Promotion: Marketing Your Earth Day Promotion to Adults

Earth Day is the one time a year that many adults ever think about the environment.  Sad, but true.

Earth Day also provides an opportunity to educate and inspire adults to take action and to instill some useful information that might persuade them to become more energy efficient or to reduce their carbon footprint.

If you are a company that is trying to market a green product, Earth Day is the ultimate opportunity to promote your brand or product or service.  In fact, if you have a green product and you are not promoting it heavily during Earth Day, you are missing out on a tremendous marketing opportunity.

Here are my Top 10 selling eco-friendly promotional items that businesses and organizations have used in 2010 to better promote their cause and message:

1: Informational Slide Wheels : These handy eco guides will be used over and over again, keeping your imprint and message in front of your audience for years.

2: Flower Seed Packets: Whether it be butterfly mixes or standard Spring flowers, the large imprint area on the back of a flower seed packet allows you to imprint a miniature billboard of information.  Great for lists and environmental tips.

3: Pens and Pencils Made from Recycled Materials:  There are imprinted eco writing instruments now made from recycled denim, currency, newspaper, plastic and even tires.

4: Tote Bags: If you are promoting Earth Day at an outdoor event or a trade show, nothing will be as popular as a reusable tote bag—made from recycled materials.  The most popular recycled materials are polypropylene, cotton and PET, which are the recycled plastic from soda and water bottles.  Large imprint and multiple usage lead the reason for the popularity of promotional tote bags.

5: Reusable Sports & Water Bottles: Anything your organization can do to discourage single use water bottles and coffee cups will help in the reduction of landfill waste. Choose from recycled plastic mugs, cups or tumblers – or such durable reusable bottles as stainless steel, plastic or ceramic.  These imprinted cups and mugs are now also available with double walls for insulation.

6: Live Tree Seedlings: Perhaps the most eco-friendly of all Earth Day promotional items, a live tree seedling (or sapling) in an imprinted bag or tube can live for 80-100 years and convert carbon dioxide into pure oxygen, helping to reduce greenhouse gases and improving our environment.

7: Recycled Journals and Writing Pads: Be sure the covers and the paper have been recycled for added benefit.  Some of these imprinted eco writing journals even come with a recycled pen—making it perfect for meetings and shopping lists.  Another popular trend has been writing pads with recycled sticky pads and sticky flags, for marking pages.

8: Solar-Powered Items: There has been a fast-growing trend to solar powered promotional gifts, including solar powered flashlights, calculators, phone/PDA chargers, watches and more.

9: Recycled Rubber Tire Jar Openers: If you are on a tight budget and looking for quantity, then jar openers made from recycled rubber tires are a must for your Earth Day event. These black jar openers come in many eco-friendly shapes, such as a foot (for carbon footprint messages), CFL light bulb (for light bulb-changing messages) and the recycling arrow and recycling bin for recycling-themed messages.  Try a white or green imprint against the black design for optimal impact.

10:  Organic Clothing: Be sure your entire team (sales team, employees, volunteers, etc.) is dressed in imprinted organic T-shirts and organic cotton embroidered caps.  Say “no” to synthetics – and “yes” to the feel of organic cotton.

Make Earth Day a fun event… and promote your message.  The media will be hungry for your messages, so be sure to send them samples of our eco-friendly promotional items, or photos of your team distributing them to your desired audience.

Let’s make Every Day, Earth Day.

To read the balance of the series, click on the following links:

Part 1: Countdown to Your Earth Day Promotion: Determining Your Earth Day Goal

Part 2: Countdown to Your Earth Day Promotion: Determining Your Earth Day Plan of Action

Part 3: Countdown to Your Earth Day Promotion: Marketing to Children

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Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

New Tax Laws Affecting Alternative Energy

January 20th, 2009 No comments

The US Department of Energy has recently updated its general information site called Tax Breaks for Businesses, Utilities, and Governments.

There are huge savings available for both commercial accounts (businesses, utilities, and government) and consumers.

The recently passed Emergency Economic Stabilization Act of 2008 (P.L. 110-343) included, extended and/or amended many offered for businesses, utilities, and government originally introduced in the Energy Policy Act of 2005 (EPACT). The bill also included tax incentives for consumers. For a complete summary of the tax incentives included in the bill, download the summary of Energy Tax Incentives in The Emergency Economic Stabilization Act of 2008.

The following types of incentives on the commercial side are covered in the bill:

Renewable Energy Incentives
These incentives include tax credits for production and facilities using wind, refined coal, geothermal, biomass, solar, and combined heat and power systems. In addition, $800 million of Clean Renewable Energy Bonds (CREBs) are authorized to finance renewable facilities.

Transportation & Domestic Fuel Security
These incentives provide tax credits for alternative fueling stations, cellulosic biofuel facilities, and for alternative fuel production, including biofuels, biomass gas versions of liquefied petroleum gas, liquefied or compressed natural gas, and aviation fuels. Idle reduction units and advanced insulation for heavy vehicles are also provided a tax exemption.

Energy Conservation and Efficiency
These incentives provide financing and incentives for state and local governments to reduce greenhouse emissions, for builders and developers to build efficient buildings or to improve existing buildings, and for manufacturers to produce efficient appliances. In addition, these incentives allow for swifter recovery of the cost of smart electric meters and grid equipment.

Consumer Energy Tax Incentives include such breaks as:

Home Energy Efficiency Improvement Tax Credits
Consumers who purchase and install specific products, such as energy-efficient windows, insulation, doors, roofs, and heating and cooling equipment in the home can receive a tax credit of up to $500 for improvements “placed in service” starting January 1, 2009 through December 31, 2009. The ENERGY STAR® website has a complete summary of energy efficiency tax credits available to consumers.

Residential Renewable Energy Tax Credits
Consumers who install solar electric systems can receive a 30% tax credit for systems placed in service from January 1, 2006 through December 31, 2016; the previous tax credit cap of $2,000 no longer applies. In addition, consumers who install small wind systems can receive a tax credit up to $4,000. Geothermal heat pumps also qualify for tax credits up to $2,000.

Automobile Tax Credits
Individuals and businesses who buy or lease a new hybrid gas-electric car or truck are eligible for an income tax credit for vehicles “placed in service” after January 1, 2006 and purchased on or before December 31, 2010. The amount of the credit depends on the fuel economy, the weight of the vehicle, and whether the tax credit has been or is being phased out. Hybrid vehicles that use less gasoline than the average vehicle of similar weight and that meet an emissions standard qualify for the credit. There is a similar credit for alternative-fuel, diesel, and fuel-cell vehicles.

This tax credit will be phased out for each manufacturer once that company has sold 60,000 eligible vehicles. At that point, the tax credit for each company’s vehicles will be gradually reduced over the course of another year. Read the IRS’s Summary of the Credit for Qualified Hybrid Vehicles for information on the status of specific vehicle eligibility.

If individuals and businesses buy more than one vehicle, they are eligible to receive a tax credit for each. If a tax-exempt organization buys such a vehicle, the retailer is also eligible to receive another credit. Companies that buy heavy-duty hybrid trucks are also eligible for a larger tax credit.

Consumers who purchase plug-in electric drive vehicles can also receive a tax credit. The credit for passenger vehicles and light trucks ranges from $2,500 to $7,500 based on the tax code formula.
Taxpayers may claim the full amount of the allowable credit up to the end of the first calendar quarter after the quarter in which the total number of qualified plug-in electric drive vehicles sold in the U.S. exceeds 250,000.

The Obama Administration has promised to continue its push for more tax incentives for renewable and alternative energy –so this Act is surely just a start.

Here’s to a Greener Tomorrow…Today.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.