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Green Marketing Opportunity: America Recycles Day

November 3rd, 2011 No comments

Promote recycling awareness during America Recycles DayAustin, Texas: I have written several posts over the past few years on the need for more green outreach programs to help promote environmental causes.

Good news- November 15th is America Recycles Day – a full day to promote the value of recycling.

If you are a green marketer or promote the fact that you are “going green”, this is a tremendous opportunity to put your money where your mouth is.

Promote recycling to your audience.

     Be loud.

     Be proud.

     Be seen.

     Be heard.

     Get noticed.

One place to start is by joining with your nearest affiliate branch of Keep America Beautiful, which you can find at the link.

If you are  a recycler, this day should be highlighted on your calendar every year..and planned far in advance, so you can coordinate outreach programs.   I find it funny that I am still receiving calls, faxes and emails for last minute imprinted recycled tote bags and recycled pens— and the event is less than two weeks away. This seems to be the pattern year after year.

The  America Recycles Day website offers several useful toolkits that you can re-print to promote the one day event. This is an easy place to start, as they have slides, handouts, activities, games and other pre-planned programs available.

Sponsor a recycling drop-off program or pair up with those already in place.  The website has a zip code guide to the nearest recycling locations.

Volunteer to talk to a school about the need for increased recycling activity.  Children are the greatest demographic for environmental awareness activities, and as the future protectors of this planet, the best place to start.

If you are a bit more daring, volunteer to speak at senior centers, church groups, Chamber of Commerce, Kiwanis, Lions Clubs and other organizations and encourage them to take a pledge to recycle .  I say more daring, as there will usually be more climate change deniers among those crowds, so you need to be prepared for a little more push back.

Be sure your company is implementing a recycling program for all employees, so you are practicing what you preach.  Encourage employees to recycle at home, as well.

Promote recycling on your company website, catalogs, blogs, etc.  Get the message out.

Learn recycling facts and bring them up on as many occasions as possible.  I found a great source of recycling facts and figures at Recycling Revolution‘s website that are sure to amaze and inspire.  For example, “If every American recycled just one-tenth of their newspapers, we would save about 25,000,000 trees a year.”

America Recycles Day is November 15th.

How will you be promoting recycling to your audience?

Please let me know what type of activities you will be participating in, send images, etc. so I can mention them in future blog posts.

Let’s Make Every Day, Earth Day.
Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Countdown to Your Earth Day Promotion: Marketing to Adults

January 17th, 2011 2 comments
Earth day promotional ideas

Countdown to Earth Day Promotion Ideas: Marketing to Adults

Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4)

Choosing the Right Gift for Your Earth Day Promotion: Marketing Your Earth Day Promotion to Adults

Earth Day is the one time a year that many adults ever think about the environment.  Sad, but true.

Earth Day also provides an opportunity to educate and inspire adults to take action and to instill some useful information that might persuade them to become more energy efficient or to reduce their carbon footprint.

If you are a company that is trying to market a green product, Earth Day is the ultimate opportunity to promote your brand or product or service.  In fact, if you have a green product and you are not promoting it heavily during Earth Day, you are missing out on a tremendous marketing opportunity.

Here are my Top 10 selling eco-friendly promotional items that businesses and organizations have used in 2010 to better promote their cause and message:

1: Informational Slide Wheels : These handy eco guides will be used over and over again, keeping your imprint and message in front of your audience for years.

2: Flower Seed Packets: Whether it be butterfly mixes or standard Spring flowers, the large imprint area on the back of a flower seed packet allows you to imprint a miniature billboard of information.  Great for lists and environmental tips.

3: Pens and Pencils Made from Recycled Materials:  There are imprinted eco writing instruments now made from recycled denim, currency, newspaper, plastic and even tires.

4: Tote Bags: If you are promoting Earth Day at an outdoor event or a trade show, nothing will be as popular as a reusable tote bag—made from recycled materials.  The most popular recycled materials are polypropylene, cotton and PET, which are the recycled plastic from soda and water bottles.  Large imprint and multiple usage lead the reason for the popularity of promotional tote bags.

5: Reusable Sports & Water Bottles: Anything your organization can do to discourage single use water bottles and coffee cups will help in the reduction of landfill waste. Choose from recycled plastic mugs, cups or tumblers – or such durable reusable bottles as stainless steel, plastic or ceramic.  These imprinted cups and mugs are now also available with double walls for insulation.

6: Live Tree Seedlings: Perhaps the most eco-friendly of all Earth Day promotional items, a live tree seedling (or sapling) in an imprinted bag or tube can live for 80-100 years and convert carbon dioxide into pure oxygen, helping to reduce greenhouse gases and improving our environment.

7: Recycled Journals and Writing Pads: Be sure the covers and the paper have been recycled for added benefit.  Some of these imprinted eco writing journals even come with a recycled pen—making it perfect for meetings and shopping lists.  Another popular trend has been writing pads with recycled sticky pads and sticky flags, for marking pages.

8: Solar-Powered Items: There has been a fast-growing trend to solar powered promotional gifts, including solar powered flashlights, calculators, phone/PDA chargers, watches and more.

9: Recycled Rubber Tire Jar Openers: If you are on a tight budget and looking for quantity, then jar openers made from recycled rubber tires are a must for your Earth Day event. These black jar openers come in many eco-friendly shapes, such as a foot (for carbon footprint messages), CFL light bulb (for light bulb-changing messages) and the recycling arrow and recycling bin for recycling-themed messages.  Try a white or green imprint against the black design for optimal impact.

10:  Organic Clothing: Be sure your entire team (sales team, employees, volunteers, etc.) is dressed in imprinted organic T-shirts and organic cotton embroidered caps.  Say “no” to synthetics – and “yes” to the feel of organic cotton.

Make Earth Day a fun event… and promote your message.  The media will be hungry for your messages, so be sure to send them samples of our eco-friendly promotional items, or photos of your team distributing them to your desired audience.

Let’s make Every Day, Earth Day.

To read the balance of the series, click on the following links:

Part 1: Countdown to Your Earth Day Promotion: Determining Your Earth Day Goal

Part 2: Countdown to Your Earth Day Promotion: Determining Your Earth Day Plan of Action

Part 3: Countdown to Your Earth Day Promotion: Marketing to Children

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Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Which States are the Least Green?

January 2nd, 2009 No comments

Changing people’s recycling habits can take many years, since people have different “levels of greenness”. As I had discussed in my article, “Are all consumers ready to ‘go green’?”, people have different attitudes about both their desire and need to become more environmentally concerned and aware.
Many states and cities are launching recycling campaigns to help educate consumers about the importance of recycling – and to create awareness of the importance of recycling.
Some of the tools used for these go green campaigns are television commercials, billboard ad, radio commercials and eco-friendly promotional products –like recycled rulers, biodegradable pens and pencils and recycled refrigerator magnets –given out to school children during community outreach programs.
But not all campaigns are as effective as possible. How do individual states rank in respect to their recycling efforts? According to the report, “Do Mess With It“, by Steve Spacek, residents of the Northeastern states of Connecticut, Vermont, Maine and Massachusetts do the best job of recycling, as they had the least amount of per capita waste disposal.

Here is the entire list, in order of the state with the least amount of waste to the most wasteful state. The number beside the state’s name represents the daily per capita waste thrown away in pounds, according to 2002 numbers.

1.Connecticut 0.4510
2.Vermont 0.5840
3. Maine 1.0348
4. Massachusetts 1.4575
5. New York 1.5250
6. New Jersey 2.4698
7 Minnesota 2.5871
8. Maryland 2.9465
9. Hawaii 3.6754
10. Idaho 4.4523
11. Missouri 4.6106
12. Washington 4.9711
13. Florida 5.2001
14. South Dakota 5.3127
15. Montana 5.3165
16. Alaska 5.4872
17. Alabama 6.1666
18. Louisiana 6.2151
19. Delaware 6.2535
20. W. Virginia 6.3716
21. Iowa 6.4104
22. Rhode Island 6.6646
23. Georgia 6.6713
24. California 6.7999
25. Nebraska 6.8072
26. Oklahoma 6.9690
27. Wyoming 7.2168
28. Texas 7.2457
29. New Hampshire 7.3430
30. North Carolina 7.4116
31. Arkansas 7.5971
32. Mississippi 7.8556
33. Colorado 7.9048
34. Tennessee 8.2213
35. Illinois 8.4773
36. Ohio 8.7336
37. Utah 8.8063
38. Kansas 8.9314
39. Arizona 8.9871
40. Virginia 9.0122
41. Oregon 9.0161
42. Wisconsin 9.4417
43. North Dakota 9.4650
44. Indiana 9.7873
45. Kentucky 9.9515
46.South Carolina 10.2101
47. Michigan 10.4388
48. Pennsylvania 12.9517
49.New Mexico 15.6367
50. Nevada 16.9415

Let’s hope that the education campaigns continue and both consumers and businesses can work toward a 10% reduction in waste per year—which is very attainable.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.