Posts Tagged ‘marketing green products’

Going Green: Is It All About Narcissism?

June 26th, 2014 No comments

Narcissism May Be at The Heart Of Much of the Green Consumer Spending

marketing green products to narcissists

Austin, TX: National Public Radio had an excellent segment today on how narcissism affects green consumer purchases.

In the study they described, they found that narcissists shop and buy green to be noticed and recognized as being environmentally sensitive.

In fact, the study points out three main takeaways about going green and narcissism:

1) Narcissists like to buy green products in public–where everyone can see how eco-conscious they are.

Think of Whole Foods and Trader Joe’s shoppers.  Narcissists are much less likely to purchase eco-friendly products online–as nobody can see them making that purchase.

2) Narcissists like to buy green products that can be visibly noticed.  Think about Prius cars, green backpacks and messenger bags, green water bottles that are clearly marked as “eco-friendly”, clothing, etc.

They did a test where narcissists can by what they thought was either a green laptop or a green desktop computer – or both.

The narcissists overwhelmingly chose the green laptop–as it will be carried around, taken to coffee shops and be noticed a lot more.

3) Narcissists like to pay more for a green product–so people can see that they put their money where their mouth is.

The study gave an example of a green-friendly backpack that did not sell very well when it was marked lower than competing non-green backpacks.  However, once the store raised the price on the green backpack to more than the non-green ones, sales soared.

This philosophy is interesting –especially if you are marketing a green product or service.

Are your eco-friendly customers narcissists?

Now you know the tell-tale signs of narcissistic green consumers…and how to make them feel good about buying green.

Not all consumers that buy green are narcissists.

Many are doing it out of their string core belief that they want to reduce their carbon footprint and leave a greener planet for the next generations.

But many of your customers will be narcissists.

Embrace them and market to them as they want to be marketed to.

It’s a win-win situation.

Here’s to a greener tomorrow!


Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website,, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link. us Your Green Marketing Questions Anytime at and join the conversation.

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Green Marketing: It’s Time to Better Explain Your “Green-ness”

April 11th, 2011 No comments

We have all seen the copy on products:

Green-Friendly…. Recyclable …. Made with 30% Less Plastic …. Eco-Friendly

Ad Nauseum.

Consumers are getting both confused and de-sensitized to green labels.

It is time to take the leap and carefully explain in more detail why your product is truly green. This will help to differentiate your company from those that do greenwashing, which sets the entire green movement back each time it is abused.

Use a hang tag, label, decal or product insert to describe how your manufacturing process is carbon neutral. Use a QR-code to take customers to a special landing page with video and details of just how your product is sustainable, organic, biodegradable, energy-efficient, etc.

Describe the process of biodegradation that will occur in the biodegradable bag or bottle– with both images and text. Also detail how they need to dispose of the product to get it to degrade.

Show how your product is made from recycled materials–with pictures of before, during and after production.  A picture is worth a thousand words.

Offer ways to take the product back at the end of its life cycle to make the product carbon neutral.

Show pictures of your plant or building and describe how your company and its employees are working to reduce your carbon footprint.  Show your recycling area, show your energy efficient equipment, take pictures of the hybrid cars in your parking lot.  Show that you care. People want to see this.

A recent MarketingProfs article points out several examples of companies who are using marketing tactics to educate consumers on how to reduce the life-cycle impacts of the products they purchase, such as  “A Care Tag For Our Planet”.  This was created as a campaign partnership between Levi Strauss & Co. and Goodwill designed to teach consumers how to care for and dispose of their jeans in a more sustainable way. Can you partner your product with another to extend its lifecycle or to help with its disposal (or re-use)?

Let’s take the time as green marketers to educate consumers about what makes a product green.

It is up to us to create this awareness, so a few bad apples do not set the entire green movement back a decade.

Let’s take time to give a serious review to all our marketing material, our advertising, our websites, our social media, etc. to see how we can better explain our products and its impact on the planet.

Who is with me on this?

Let’s make Every Day Earth Day.

Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website,, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link.

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