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Posts Tagged ‘imprinted tote bags’

Promotional Tote Bags: Are They Really Over-Used as a Promotional Item?

April 25th, 2014 No comments

Do People Really Want or Need Another Promotional Tote Bag?

promotional-tote-bagsAustin, TX: One of the most frequent questions I hear when a client is looking for eco-friendly promotional items is: Do People Really Want or Need Another Promotional Tote Bag?

That is a valid question, since tote bags have been one of our most popular promotional items for the past six years.

However, with over 160 cities and counties with plastic bag bans and others following close behind, the fact of the matter is that people will always need extra tote bags or shopping bags.

They need promotional tote bags  for their car. Some for their garage. And some for other places.

Bottom line, for Earth Day this past year, we sold millions of promotional tote bags– each one a walking billboard for the company that gave them away.

For trade shows, people will always want extra tote bags – and will appreciate the giver.

For Earth Day events, a reusable promotional tote bag encourages conservation.

For recycling events, a reusable tote bag helps promote REUSE–one of the 3R’s (along with Recycle and Reuse).

(A recycled tote bag goes even further–capturing 2 of the 3 R’s).

Demand for promotional tote bags has remained very solid over the years–and shows no sign of letting up.

Next time you are considering an eco-friendly promotional item, don’t overlook  promotional tote bags.

Your customers will thank you for them!

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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3 Tips on Improving Your Social Media Presence

June 6th, 2013 No comments

Going Green – In a Social Media World

How can green companies increase their use of social media?Austin, TX: In this age of social media, I am still surprised at the large number of green companies that are still not utilizing this form of media correctly –if at all.

How can you be eco-friendly when you are still papering doorsteps and mailboxes with unsolicited junk mail, which invariably ends up in landfills?

Your reputation and brand is based on your actions–much more than your word.  Talk is cheap.

Social media, including Twitter, Facebook, Instagram, Pinterest and others are an easy way to promote your business – while reducing your reliance on wasteful print media.

I am a big proponent of mixed media marketing and cross-marketing — using print ads to highlight your Facebook page or using an imprinted reusable promotional tote bag to promote your website, for example.

But the key to your social media success will be bringing an increased number of viewers to your site…on a regular basis

Here are some quick tips to improve your social media reach:

1) Consistency: It is imperative is to be consistent with your approach.

Plan to spend 20-30 minutes a day on a blog or on Facebook- with timely updates and quick replies.

Too much..and you are probably never going to keep up that pace.

Too infrequently and you get lost in the crowd.

20 minutes or so per day is optimum.

That’s what I use and it seems to be working fine.

2) Be Useful: Share  pertinent and relevant news and articles on your industry or community.

Not what’s new about your company– but something that will benefit the reader to learn about in general.

New industry regulations.

Information about trends.

Calendar of events for your market.

Charts and infographics.

Article links about self-improvement.

3) Don’t Indulge in Self-Promotion:  The rule is 90-10….or for every 9 posts about something benefiting your readers, you can slip in one self-promoting post, Tweet, blog post, etc.

I try to go 99-1 – as the key is to be looked upon as a helpful resource–not a carnival barker.

Think about the number of e-blasts that yo receive that you immediately delete o report to SPAM.

Are you promoting SPAM or are you being helpful?

Start planning your social media calendar and get promoting.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Is Earth Day a Dying Event?

April 16th, 2012 No comments

Is Earth Day DyingIdeas to Save Earth Day for Future Generations

Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers.

For the months leading up to it, we sell millions of live tree seedlings with company logos, imprinted reusable tote bags, recycled pens, pencils, coloring books, water bottles, and other eco-friendly promotional items— all with an Earth Day theme or recycling message to corporations large and small, as well as to government institutions who believe in the need for eco marketing.

This year seems a little different.  As of today, sales are up only 8% over last year — and that is down from our 18-25% average sales increases that have been more typical over the past decade.

More importantly I am wondering  why am I not hearing about Earth Day too much this year?

Some of my major corporate account shave scaled back from Earth Day events and marketing efforts, as have many city governments.  Luckily, many smaller companies have been picking up the slack – but not making the same impact.

“A cause not promoted is a cause soon forgotten”, I always say.

Earth Day is a accumulation of branded and educational messages that reach the mass audience over a period of time.

Kids learn about Earth Day from their schools. Parents are reminded of it on their national or local news shows, in the newspapers and, hopefully at work.

But if the number of organizations promoting Earth Day are leveling off – or falling – then the message of Earth Day will soon die.

Religious institutions know this very well, which is why the major stories of the Bible are inculcated at a young age, and re-told year after year. It is not told once and hoped that it sinks in.

People like stories — and the message of Earth Day needs to be filled with memorable tales of recycling efforts, energy reduction and global warming evidence.

Perhaps it should focus on local or national heroes.

We cannot hide from global warming or pacify non-believers because “they are entitled to their opinion”. Just because someone doesn’t believe in something doesn’t mean they are right.  I had dinner with a neighbor the other day that said they do not believe in the Internet–that it was a fad.

That doesn’t mean they are right.  I’ll continue to use the internet and promote my business through it, while they do things the old way.

Earth Day needs stories.

Earth Day needs legends and heroes.

Earth Day needs songs.

Earth Day needs characters –like the Easter Bunny.

Earth Day needs a universal symbol, like Breast Cancer Awareness has the pink ribbon.

Most of all, Earth Day needs to be the focus of educational institutions, businesses, and dare I say, religious institutions.  A greener planet should be something we all believe in and something we all strive for — without wedge issues of whether climate change is hoax or not.

Whatever your belief is on climate change, a world with less pollution and with more of a focus on reusability, reduction of resources and recycling efforts is a win-win for all.

Let’s put the focus back on Green for Earth Day.  Let’s leave the name calling and finger pointing out of this event and make it one of the biggest holidays and events on an annual basis.

I’d love to hear your comments about ways to bring back the impact of Earth Day.

Here’s to a green tomorrow today!

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Should Government Be Allowed To Mandate “Go Green” Behaviors – Like Plastic Bag Bans?

October 26th, 2011 No comments

Plastic Bag Bans are becoming more popularAustin, Texas: My home town of Austin, Texas is considering a plastic bag ban, as several other cities throughout the country have done so far.

Not surprisingly, a poll sponsored by the  Texas Retailers Association  and the Progressive Bag Affiliates of the American Chemistry Council shows an overwhelming number of people against a plastic bag ban.

I think that any time a city or government entity tries to ban behavior or legislate morals, they are setting themselves up for both hostilities and for failure.

Perhaps, bag manufacturers and retailers can pay into a fund, much like the  anti-smoking campaigns in the United States run by the American Legacy Foundation, which was founded under the terms of the Master Settlement Agreement.  They used the money from a tobacco lawsuit settlement to fund The Truth and other campaigns aimed at preventing smoking.

If we spent more money on advertising and PR campaigns to educate people on the hazards of plastic bags and show how they often end up in the water streams and comprise a disproportionate amount of most city’s residential waste stream.

The key would be to make plastic bags viewed in a negative light.  Education and public shame would help to convince many people to bring their own bags. So would contests and incentives for customers that brought in their own reusable bags (the carrot and stick approach).

How about communities putting a link on their websites for retailers that are offering reusable tote bags instead of plastic bags? That type of free positive publicity might encourage more retailers to have imprinted tote bags available by their registers at a nominal price.

Would you get 100% participation rate?  No, not even close– but nothing will get you complete compliance for any behavior.

But I would guarantee that in a few years, the number of stores that offered plastic bags as freely as they do now would drop considerably.

But can we legislate behavior modification successfully? Should we?

I still remember flying on airlines when the non-smoking section was usually the first few rows of a plane. Now it is banned.

Same for smoking at many restaurants, convention centers, some outdoor parks, etc.  Legislation did the trick, not just public scorn.

Same for drinking and driving, mandatory helmet laws and seat belts, in many cities and states.

However, with Prohibition and the War on Drugs, laws and enforcement proved not to have been successful, probably because the people did not necessarily agree with the laws.

I am of the mind that public awareness, education and outreach are the best ways to reach  consensus and truly change habits over any length of time.

What would you suggest communities throughout the country do to prevent plastic bags from being used so freely?

I’d love to hear your thoughts.
Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Retailers: Offer Branded & Reusable Shopping Bags Now…To Prevent A Ban on Plastic Bags From Becoming Law

September 10th, 2010 No comments

retailers need to offer reusable tote bagsAlthough the California Senate voted to reject the planned ban of plastic bags from grocery, drug and certain convenience stores, that doesn’t mean that retailers should not be encouraging their use.

Despite this week’s statewide vote, leaders in many California communities, including Los Angeles and Santa Monica, are pursuing local plastic bag bans similar to the ones already in effect in California cities such as San Francisco, Palo Alto, Fairfax and Malibu. Nationally, Washington, D.C. now charges five cents for paper and plastic bags, while the city government in Austin, TX, is debating whether to ban plastic shopping bags altogether.

Every retailer should encourage reusable tote and shopping bags by offering them at their store—either free or for purchase at a nominal fee. Not only does it help to have industry self-policing, but it can make economic sense too—as every tote bag with your logo is like a walking billboard, advertising your company.

According to an industry study that I had mentioned in a previous blog, the average imprinted tote bag is seen by 12,000 people per year. Cost per impression is under a penny per view—so why wouldn’t every retailer use eco-friendly, reusable tote bags?

If the bags are under $3, offer them free with a $25 purchase, and have extras available for sale at $5. The ones that you sell will help to offset the ones you give away—so basically, you will have free advertising, while doing your part to reduce the carbon footprint of your customers—and keep the legislature away from your industry.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Earth Day: Green Marketing Opportunity-Children Are Our Future

January 9th, 2009 1 comment

April 22 will mark Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to call attention to the environment.

Earth Day coverage has grown exponentially over the past decade and will get substantial coverage in most media outlets — including national television, radio, newspaper, magazines, blogs, etc.

Earth Day creates an excellent opportunity for companies to promote their environmental activities and concerns to a broad base, as well as to their local community.

What will your company do for Earth Day to stand out to its base and capture the attention of its public? How will you let your customers, prospects, employees and/or shareholders know about your efforts to reduce carbon emissions, use more eco-friendly materials, reduce waste in packaging, start a recycling campaign, cut emissions, etc?

My suggestion: Don’t forget the kids. Children are Our Future.

A national research study commissioned by the National Environmental Education Training Foundation noted that children placed the environment third in a list of 10 issues behind only AIDS and kidnapping. This contrasts greatly with adults, for whom the economy, crime, and drugs are of greater concern. Children worry about long-term issues such as damage to the ozone layer and destruction of the rain forest.

Did you know that 99% of children in America today have access to environmental classes in school, and 31 states require schools to incorporate environmental concepts into virtually every subject in all grade levels?

Reach out to children. Children have influence over parents’ buying habits. as well as being an influencing force for recycling and conservation activities.

If you have a local business, work with a school district and get imprinted eco-friendly promotional items, which are educational, into the students’ hands. Try to target elementary or middle schools for best response and maximum impact.

Many of my clients have given out live tree seedlings in imprinted recyclable bag to the local elementary school principals to be handed out to the classrooms during their Earth Day discussions. The students will take the trees home with them and plant them—reminding the entire family of your company’s kindness and desire to re-green your community.

Other great eco-friendly promotional items for students include: reusable backpacks or cinch bags, biodegradable water bottles, pencils and pens made from recycled material, coloring books about recycling and even magnets made from recycled cardboard.
If you are a regional or national company, work with your distributors or regional offices to get your products placed.

Bonus Tip: To save money, contact some non-competing businesses in your area and try to split, or co-op, the cost of the imprinted gifts. You can split the size of the imprint two or three ways—depending on imprint area, which will cut your costs dramatically.

Earth Day will be celebrated and discussed in nearly every school on April 22nd. Don’t miss your chance to promote your business in a green-friendly way.

Happy Earth Day!
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.