Posts Tagged ‘hiring green employees’

Are You Hiring Employees that Align With Your Green Corporate Agenda or Culture?

October 13th, 2011 No comments

Green corporate brandingAustin, Texas:  Companies of all sizes are talking about corporate culture these days.

But are your employees all on the same track? If not, how can they positively shape your brand?

As more and more companies open up their social media to all employees, it is imperative that each employee buys into your agenda, so that your corporate culture can be expressed freely, but with a clear understanding.

For green businesses and organizations that are going green, it is crucial that when hiring, you seek employees that understand and appreciate the green movement, and understand global warming, sustainability and how mankind impacts these issues.

Ask questions to uncover their thoughts on these important green issues.

What are their thoughts on global warming?

See what kind of car they drive.

Discuss your corporate culture and be sure the buy into it.

A company is only as good as their weakest link.

Without complete buy-in, this employee might engage with customers online, in person, at a trade show or on the phone or with peers — and their message may not be in sync with your own.

Each employee must truly understand and believe in your green mission in order to spread your culture.

Take time before hiring your next employee.  Instill in them your green mission, your corporate goals — and make sure they are in alignment.

This is true from everyone from the shipping clerk to your bookkeeper, and everyone in between.

Corporate culture shapes brand culture.

Keep training and instilling your green mission and culture into your employees. Brand it into your employees as much, if not more, than you brand it to your customers.

A green corporate culture must be nurtured.  It cannot be a one time event, or mentioned and promoted only for your annual Earth Day celebration.

It must be a part of how your company does business. It must be a part of your company’s footprint and brand identity.

And it must be part of your employees personal beliefs.

Shape those already on board for buy-in.

And make sure all new hires understand and agree with your corporate green mission and stance on sustainability and environmental agenda.

I am all for diversity in a workforce.  Political parties, race, religion, age — variety is the spice of life and it is good to have a broad mix.

But if your employees do not believe in your green agenda, they can unintentionally subvert your mission and show your company in a poor light during customer interactions.

What kind of questions are you asking your new hires to make sure they want to be a part of your green business?

Please share them with me.  I’d like to know.

Ask Us Your Green Marketing Questions Anytime at and join the conversation.

Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.

His company’s website,, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link.

Follow ecomarketing on Twitter