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Posts Tagged ‘GreenBiz’

Green Economy Improving, According to Industry Survey

July 19th, 2010 1 comment

Growth inthe green economy has shown a steady growth rateBudgets and hiring in corporate environmental departments are on the rise. Those are core findings of the twice-annual “Green and the Economy” survey, conducted by GreenBiz Intelligence. While the overall economy still seems shaky, corporate environmental and sustainability departments seem to be on much more solid ground.

One big finding of this mid-year 2010 survey is that “the economic downturn is no longer driving most large companies’ environmental strategy”. That means environmental initiatives are being driven more on the basis of strategic business decisions, as they should be. Chief among them, according to the survey, is that “the economic downturn has taken a backseat to growing customer requirements as the principal driver of corporate environmental strategy.”

Hiring is up, too. Large companies, in particular, are increasing headcounts for environmental and sustainability roles. In early 2009, 27 percent of large companies reported hiring freezes and only 8 percent planned to increase headcount for environmental departments. Today, only 11 percent report hiring freezes and more than 28 percent plan to increase headcount, a major swing.

Although the economy has not fully recovered, signs are positive that the green economy is no fad and is here to stay.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

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BMW and Toyota Create Most ‘Sustainable Value,’ Report Finds

December 29th, 2009 No comments

car mfrAccording to a recent study, Toyota and BMW use their economic, environmental and social resources more efficiently than other worldwide automakers, with US manufacturers still lagging behind.

The study, from Belfast’s Queen’s University Management School, the Euromed Management School Marseille and Berlin’s Institute for Futures Studies and Technology Assessment , measures the sustainable performance of worldwide auto manufacturers from 1999 to 2007, comparing resource use efficiency of production for factors such as emissions, work accidents, waste generation and water use.

In an interesting formula, they created a new, yet vague term, sustainable value, as the basis of their metrics. Read more…

You are Only As Green As Others Perceive You To Be

May 7th, 2009 No comments

Green perceptions are greater than reality, according to new research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility. Findings are based on Earthsense Business Indicator (EBI) metrics that identify companies which consumers see as sustainability leaders. They also identify the businesses consumers support based on eco-friendly products, and they track changes in perceptions over time.
As more and more companies of all sizes participate in CSR (Corporate Social Responsibility), firms need to try harder to stand out from their competition. Auditing firm KPMG reported a 30 percent jump from 2005 to 2008 in the percentage of large companies generating CSR reports; 79% of the world’s largest companies now provide this information in a publicly available form.
The impact of consumer perception on corporate reality is clear: if consumers don’t know about corporations’ sustainability initiatives, those efforts will not be fully realized.

How can a business do a better job of promoting their “green-ness”?
1. Avoid Greenwashing-Stick to the facts and don’t exaggerate claims.
2. Highlight what makes your company green …in your packaging, your advertising—your entire image.
3. Compare your degree of eco-friendliness to your competition.
4. Minimize packaging – Less is more.
5. Use eco-friendly promotional items at trade shows. A recycled pen or biodegradable sports bottle trumps a pen that will end up in the trash—and eventually the landfill.
6. Promote your company’s green accomplishments and achievements in press releases, website, catalogs, ads, etc. Singularity of purpose is crucial.
7. Get involved in recycling campaigns—at home and at work.
8. Drive a smaller car. As the automobile executives learned the hard way when they first appeared before Congress for a bailout, perception of economy goes a long way.
9. Encourage staff to wear clothing that is eco-friendly: organic, made of bamboo or recycled material, etc.

Click here to download the entire Earthsense Eco-Insights Survey, courtesy GreenBiz, the leading green online publication for businesses.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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