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New Study Shows Earth Day Is Not An Over-Hyped Event

April 20th, 2011 No comments
Earth Day celebrations

Earth Day Celebration

I read a recent study by GreenBiz.com that showed that despite the heavy advertising and marketing of Earth Day’s 41st anniversary this year, only 3% of those polled feel the event is overhyped.

Nearly 60 percent of those members surveyed said it is just about right, while 37 percent feel Earth Day is underhyped. The members studied were part of the GreenBiz Intelligence Panel (GBIP).

The report goes on to say that overall, Earth Day activities at companies have stayed about the same, or grown, over the past five years. Just 14 percent said Earth Day activities have shrunk.

The economic recession appears to have had minimal impact on companies’ Earth Day activities for some 73 percent of those polled.

“I would attest to the accuracy of these statements, as this year saw a marketing spend on eco-friendly promotional items for outreach campaigns up abut 9% from last year, the 11th consecutive increase our company has seen”, says Robert Piller, President of EcoMarketingSolutions.com.  ” The recession and ensuing economic doldrums have not seemed to negatively impact the impact of Earth Day, for businesses and organizations of all sizes”, he continued.

In a very positive note from the report, it notes that in terms of employee engagement, 41 percent of GBIP members see Earth Day as one effort among many. The event also has buy-in from the top, with 80 percent saying their senior management supports the day’s activities.

This should bode very well for Earth Day 42 and beyond.

Let’ continue to make Earth Day about outreach with advertising, marketing and promotional items that educate the public, rather than promote a strictly branding effort or campaign.   It will be a win-win situation, as the public will think more highly of the businesses and organizations that get involved with Earth Day celebrations without blasting their logos everywhere. Subtlety of message is important for Earth Day marketing.

Here’s to a greener tomorrow, today.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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Starbucks’ Awards Winner of Contest for Reducing Paper Waste and Consumption

August 16th, 2010 No comments

EcoMarketingSolutions.com offers hundreds of custom printed biodegradable coffee cups The winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup use isn’t even a cup at all, but a concept for encouraging customers to bring their own cups for possible free drinks.

The top four winners of their contest are all excellent ideas to reduce paper consumption, but only one was a reusable or biodegradable cup.

“We’re very interested in looking at the winning ideas and many of the other submitted ideas as we develop new solutions to reduce cup waste,” said Elise Chisholm, Starbucks spokesperson. “We haven’t yet had a chance to determine specific action plans. Increasing adoption of reusable cups – including travel tumblers and our own ceramic serveware – is definitely an important part of the equation for us.”

The Betacup competition offered a total of $20,000 for ideas that could eliminate paper cup consumption. Starbucks sponsored it as part of its efforts to only offer reusable or recyclable cups by 2015.

The winning idea was the Karma Cup, a simple concept for putting a chalkboard by the register at a coffee shop, having customers that use reusable cups make a mark on the board, and then giving a free coffee to every 10th customer that uses a reusable. This is a fun and creative idea – but be sure to move back toward the end of the line once you see the 10th person get their reward.

The three honorable mentions were: Read more…

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Green Economy Improving, According to Industry Survey

July 19th, 2010 1 comment

Growth inthe green economy has shown a steady growth rateBudgets and hiring in corporate environmental departments are on the rise. Those are core findings of the twice-annual “Green and the Economy” survey, conducted by GreenBiz Intelligence. While the overall economy still seems shaky, corporate environmental and sustainability departments seem to be on much more solid ground.

One big finding of this mid-year 2010 survey is that “the economic downturn is no longer driving most large companies’ environmental strategy”. That means environmental initiatives are being driven more on the basis of strategic business decisions, as they should be. Chief among them, according to the survey, is that “the economic downturn has taken a backseat to growing customer requirements as the principal driver of corporate environmental strategy.”

Hiring is up, too. Large companies, in particular, are increasing headcounts for environmental and sustainability roles. In early 2009, 27 percent of large companies reported hiring freezes and only 8 percent planned to increase headcount for environmental departments. Today, only 11 percent report hiring freezes and more than 28 percent plan to increase headcount, a major swing.

Although the economy has not fully recovered, signs are positive that the green economy is no fad and is here to stay.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

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BMW and Toyota Create Most ‘Sustainable Value,’ Report Finds

December 29th, 2009 No comments

car mfrAccording to a recent study, Toyota and BMW use their economic, environmental and social resources more efficiently than other worldwide automakers, with US manufacturers still lagging behind.

The study, from Belfast’s Queen’s University Management School, the Euromed Management School Marseille and Berlin’s Institute for Futures Studies and Technology Assessment , measures the sustainable performance of worldwide auto manufacturers from 1999 to 2007, comparing resource use efficiency of production for factors such as emissions, work accidents, waste generation and water use.

In an interesting formula, they created a new, yet vague term, sustainable value, as the basis of their metrics. Read more…