Is Going Green Good Enough Anymore?

Advanced Micro Devices Inc. was planning to open a $270 million campus in Oak Hill, Texas on some environmentally sensitive land. In 2005, in order to help get approval for this construction, the company promised to donate a total of $3 million to help purchase land for a preserve upon completion. Well, just a few days ago, as AMD opened its new campus, they donated the balance of the pledge, $1.5 million. This money will be split among several organizations, according to the Austin American Statesman, including $750,000 to purchase 44 acres near the Pedernales River’s Westcave Preserve, $650,000 for the Hill Country Conservancy and $100,000 to the Lady Bird Johnson Wildflower Center for its grassland management research and demonstration project.

Why isn’t this project getting thumbs up from everyone? Read more…

Green Marketing has become a popular term for many companies trying to promote themselves as green-friendly, or eco-friendly. My blog will look into the news stories from local and national media to see how companies of all sizes attempt to “Go Green”.

As a green marketing consultant, I have seen the proliferation of companies stating their green initiatives – with some backing them up and others promoting their concern for the environment at the same time they turn a blind eye to their wasteful manufacturing or distribution methods.

The goals for my blog are simple: Read more…