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Posts Tagged ‘green promotional products’

Are Your Promoting Your Mission With Your Promotional Products?

May 7th, 2015 No comments

Do Your Promotional Products and Advertising Campaigns Describe and Promote Your Social Mission?

Mission-Statement

Austin, Texas: Many of us have participated in Earth Day events to promote our brands with green promotional product.

Others use trade shows to promote their message.

If you are a green business, your target audience wants more information about your mission.

They need to be reassured about how you are green, your sourcing methods, your mission, etc.

Too many companies just assume that because they have the word “green” or “organic” or “eco” in their names, that their customers will understand and “get it”.

However, you are doing a disservice by not explaining your mission on every transaction.

In your signage.

In your ads.

In your promotional products.

Yes, a simple mission statement on the backs of your imprinted water bottles or a url that links to your mission statement on your website will be most beneficial in reinforcing or reminding your customers of why they buy from you (or should buy from you).

Present clients like to be reminded of why they buy from you. It makes them feel better and smarter about themselves.

But you need to keep reinforcing your green message over and over again so it sinks in.

Just handing out a recycled water bottle or recycled frisbee with your logo on it is not enough. Be sure your mission statement is prominent EVERYWHERE.

Reinforcement of your message is crucial.

People are busy.

They forget.

Remind them why your company is the smart green option for them.

Remind them of your vision. Your vision for the future probably is the same as your customers’ vision.

Make them feel good that they are supporting your business or organization.

Your green mission statement is probably what won them over in the first place.

Keep it fresh in their minds all the time.

Don’t assume they will remember your mission

Happy Promoting!

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——————-

Robert Piller, President of Eco Marketing Solutions, has over 35 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled imprinted bags,  recycled promotional water bottles, imprinted live tree seedlings and recycled logo journals and jotters and  recycled imprinted USB flash drives in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 750,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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What is Your Definition of Green Promotional Products?

January 23rd, 2015 1 comment

Expanding the Reach of Green Promotional Products and Marketing

defining green promotional productsAustin, Texas: How narrowly do you define the term: “green promotional products”?

For some, it means only promotional products made from organic materials.

For some it may mean only recycled promotional products.

Still, others take into account that green promotional products must be reusable or that it reduces waste–such as reusable tote bags and imprinted water bottles.

Many are adding into the scope of green promotional products such tech items as rechargeable phone power chargers (both solar powered power chargers and plug in power chargers) –as they help to prolong the need for throw-away external batteries.

The key is to define what you consider to be green promotional products–or eco-friendly promotional products and to re-evaluate your parameters from time to time.

I had a Fortune 500 client call me this week for what she considered “green promotional products” – and her only parameter was that the items  “not be from a third world sweatshop”.

I would argue that that definition of “green promotional products” is a bit too broad (and I did help her narrow down her new guidelines).

I would also make the case to embrace other promotional items that might not strike you immediately as green friendly.

Keeping in mind the 3R’s: Reduce, Reuse and Recycle– I would suggest that any promotional product that fits at least one of those criteria should be considered a green promotional product.

What is your definition of “green promotional products”?

I’d love to hear it.

Let’s all do our part to increase our green marketing and promote a cleaner environment.

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——————-

Robert Piller, President of Eco Marketing Solutions, has over 35 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled imprinted bags,  recycled promotional water bottles, imprinted live tree seedlings and recycled logo journals and jotters and  recycled imprinted USB flash drives in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 750,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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What Makes a Promotional Product Eco-Friendly?

August 14th, 2014 No comments

eco-friendly promotional productsHow to Determine if a Promotional Product is Eco-Friendly or Not

Austin, Texas: One of the main questions we hear is : “How do we determine if an item is considered an eco-friendly promotional product or not?”

We sell over 25,000 different eco-friendly promotional products at EcoMarketingSolutions.com and we like to break down our parameters into the 3 R’s.

Start with the 3R’s: Reduce, Reuse, Recycle.

A) REDUCE: Does the use of the promotional product reduce waste.

For example most of us would consider a reusable water bottle as an eco-friendly promotional product because it reduces the number of paper cups or plastic empty water bottles in the waste stream.  Same holds true for a reusable tote bag –as it reduces the number of plastic or paper bags that end up in landfill.

Another popular item–recycled USB drives can also help reduce paper waste.

B) REUSE: Can the promotional item be reused — over and over again?

In addition to reusable water bottles and tote bags–think even of cell phone power chargers that can be used again and again – or even higher-quality organic clothing that can be worn for years.

C) RECYCLE: Is the promotional product made of recycled materials?

I like to start with post-consumer recycled and a minimum of 50% recycled materials–but everyone has their own guidelines.

Look for recycled promotional products–which are especially prevalent in plastic products–everything from flying discs to tumblers and bottles to recycled pens and more.

Don’t over-think your eco-friendly promotional products selection.

If you can find an item that meets at least one of these 3 criteria, then you’ve found an eco-friendly promotional product.

If you can combine two or more of the Big 3R’s in one promotional product–even better.

Yes– to define your eco-friendly promotional product, you can then go into smaller groups–such as hemp or organic-only fabrics,or energy-reducing or efficient products and even solar powered promotional items–but that is much more specific and case by case.

Promote your green marketing campaign and create greater awareness of green causes with eco-friendly promotional products.

Anything less would not be doing justice to your campaign or mission.

Here’s to a greener tomorrow, today.

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——————-

Robert Piller, President of Eco Marketing Solutions, has over 35 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled imprinted bags,  recycled promotional water bottles, imprinted live tree seedlings and recycled logo journals and jotters and  recycled imprinted USB flash drives in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 750,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Should Green Marketing Companies Have a Higher Bar to Pass for Credibility?

June 5th, 2014 No comments

Raising the Bar for Green Marketing Claims

green marketers

 

 

Austin, Texas: As green marketers, we make lots of claims:

  • Organic
  • Environmentally-Friendly
  • Recyclable
  • Made from Recycled Materials

However, too many of these claims are unsubstantiated or vague, at best — and not up to the Green Guides standards.

I think that when making claims about product safety, health, and yes–environmental stewardship, we should always err on the side of full disclosure.

At Eco Marketing Solutions, we sell green promotional products: imprinted items that are made of recycled materials or from organic materials.

With over 400,000 products in our line, we have a team of people dedicated to updating every item in our online catalog for accuracy and disclosure.

We are not there yet, but we are working on it every single day.

It is a time-consuming (and expensive) task, but when finished, our customers will know if a product is made form post-consumer waste, what percentage of the product is made from recycled materials, etc.

Are you spending your time clarifying green facts and figures – or are you intentionally keeping things blurry?

Customers appreciate honesty–even if it is not entirely what they were hoping for.

There is too much pseudo information out there –which only make sour jobs as green marketers harder.

Casting a shadow of doubt on your product only makes your company seem less than honest.

Green marketers should be held accountable to a higher standard–as we are all in this together.

Here’s to a greener tomorrow, today!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Promotional Tech Gifts Can Be Very Eco-Friendly

June 2nd, 2014 No comments

Are High Tech And Eco-Friendly Compatible When It Comes to Promotional Gifts?

Austin, Texas: Many people think that high tech promotional gifts and going green are mutually exclusive.

I am here to argue that they would be wrong.

The majority of companies with sustainability initiatives consider GOING GREEN to encompass waste reduction, as well as any product that can reduce one’s carbon footprint.

REDUCE is one of the Big 3R’s of Going Green: Reduce, Reuse and Recycle.

Many promotional tech gifts would certainly fit the bill.

For example, if you are currently printing flyers, brochures, catalog sheets, etc. — you can easily switch to a promotional USB flash drive to replace all this paper waste.

recycled-promotional-tech-itemsIf you give away a bamboo promotional flash drive or a recycled promotional flash drive–even better!

If you are currently giving away messenger bags and laptop cases and sleeves that are not made of recycled materials, then you are contributing to the proliferation of continued growth in the amount of trash that is dumped each year in our landfills.

Buying recycled promotional messenger bags, laptop cases and iPad sleeves sets a good example of your environmental stewardship.

Same holds true for recycled promotional stylus pens.

Think post-consumer recycled–not recyclable — for your promotional tech gifts and you will be leading the way to going green in an increasingly tech world.

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Green Marketing 101: Ask for an Action Step

May 27th, 2014 No comments

What Steps Are You Asking Your Customers to Take When Doing Green Marketing?

green marketing should encourage taking one step instead of a whle list

Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or are you just doing random green marketing?

If you are simply handing out promotional products without an action step, then you are just contributing to the global waste stream.

Whether they are recycled promotional products or even organic promotional products, without encouraging an action step is a wasted opportunity to promote your green agenda.

All of your green marketing and outreach materials should be encouraging your customers to take ONE actionable step that can help reduce their carbon footprint.

Ask for just one green action step.

Offering too many choices will only confuse your customers or discourage them from moving forward now.

Don’t offer a To-Do list.

Just one action step at a time.

Try it on your next promotional product giveaway.

What one action step will you be telling your customers to take right away?

Happy Green Marketing!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Choosing the Right Green Promotional Products: Quantity vs Quality?

March 10th, 2014 No comments

With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns?

green promotional productsAustin, Texas: The frantic calls are starting to come in each day for Earth Day promotional items.

My first four questions are always:

1) Who will you be giving these gifts to?

2) What is your goal?

3) How will you be distributing these green promotional items?

4) What is your promotional products budget?

Once you know the answers to these 4 questions, you can then determine the right gifts for your audience and event.

Quantity vs. Quality?

It is an age-old decision.

Is one strategy better than the other?

Well, I’m a big proponent of measuring the ROI (return on on investment) of your promotional product spend.

Meaning, I like for ways to measure the effectiveness of your promotional products so that they can be viewed as a marketing or advertising expense rather than just a trinket or giveaway with no perceived value.

The best way to measure the ROI of your promotional products is to have a call to action.

Perhaps that call to action is to have the recipients go to a website to download a report, or white paper, make a purchase or to sign up for a newsletter.

Create a specific URL (landing page) that is promoted on your promotional items and see how many responses you get compared to the total number of items you had handed out and your expenditure.

I like a tiered approach–such as a low-cost promotional item for mass handouts, but a higher end promotional product for taking an action step.

So, for example, you can give away a recycled pen or recycled Frisbee to everyone who comes to an Earth Day event.  But if they sign up for your seminar, place an order, take the next action step, etc–they can get a nicer green promotional products–such as a recycled USB flash drive or recycled backpack.

So, quantity vs. quality?

I think you can do a little of both to maximize your promotional products ROI.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Choosing the Best Eco-Friendly Promotional Products For Promoting Your Green Marketing Message

December 6th, 2013 No comments

5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event

tips on choosing the right promotional productsAustin, Texas: One of the most frequent questions we get from customers is ” How do I choose the best eco-friendly promotional product for my event?”

First, the bad news: There is not any ONE best promotional item for all our needs.

If there were, my website would contain just that one item–and not 50,000+.

Now, the good news is that choosing which is right for you is simple if you can answer the following questions:

1) What Type of Event is This For?

Trade Show? Conference? Holiday Gifts? Earth Day Event?

Match the promotional gift for the event so that they will not be tossed out at the airport– or thrown away because the recipients will be outside and do not want to carry a tote bag with them all day.

2) Who Will Be Attending This Event?

It goes without saying that you will want to match the promotional items with the correct demographics.

Are these for children?  If so, you will have to be concerned with Consumer Product Safety Issues (CPSIA) and regulations.

Are these for students?

For politicians?

For parents

Think about the target audience before selecting the right promotional item.

3) What is Your Goal in Distributing these Promotional Items?

You should have an idea of what your goal is:lead generation, getting a donation, having the person go to your website, education, etc. Without a clear-cut goals, how will you be able to measure your effectiveness.

4) How Will You Be Distributing the Promotional Gifts?

Will you be mailing them out. If so, size and weight come into play.

Will you be handing them out at a trade show? They usefulness and imprint size take center stage.

5) What is Your Budget?

Determine your overall budget and cost per recipient.

Then decide if all recipients should be getting the same gift–or if you can divide that budget into A, B and C clients–depending on their potential business- and order accordingly.

Where do Your Customers Usually Make Their Purchase Decisions?

Try to visualize the place that your customers contact you when they need to place an order.

In their car??  Then a gift that will be on their dashboard or cup holder would be the best idea.

At the office?  Then own their desktop space–pens, calendars, USB drives, etc.

At their home…well you get the idea by now.

The right eco-friendly promotional gift can be used again and again– and keep your message and brand front and center.

The wrong item can waste quite a bit of money.

Also, don’t use the same item year after year–unless your ROI is phenomenal.

And don’t use the same item for every event–as you will not be most effective.

Choosing the right eco-friendly promotional item for your event s simple if you just give a little thought ahead of time.

Use a promotional products professional that can help match your budget and message to the right eco-friendly promotional products.

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Going Green Also Means Vetting Your Vendors More Carefully

November 13th, 2013 No comments

How Well Do You Vet Your Vendors?

how do you qualify your promotional products providerAustin, Texas: When was the last time you actually vetted any of your vendors?

Do you trust every ad or product claim that uses the word “green” or “eco-friendly”?

Even the word “natural” gets green washed these days. Just because something appears on the planet naturally does not mean I want to ingest it (take that natural elements Plutonium and Polonium!!)

I received an urgent call this morning from a former client that decided to order his annual shopping bags from another vendor this year in order to save 6 cents each on 20,000 bags.

After five years of producing their bags, they decided to “go in another direction”, according to the new sales manager.

Though a $1200 “savings” is nothing to sneeze at — it is not “cheapest”–but “best value” that wins the battle in the long run.

Bottom line, those 20,000 bags  that they had paid for and ordered have been randomly tested and found to contain lead content that far surpasses allowable levels–so they are all going to have to be destroyed.

My hope is that any reputable promotional products company would have strongly suggested getting a lead test from from certified third party source prior to production and using only a well-vetted factory that understands CPSIA and other consumer safety regulations.

We always do that on import bag orders..and yes a third party lead test can cost several hundred dollars. But it is worth every penny.

Now, the sales manager is scrambling to find an American-made tote bag that we can produce for him in time.

It will be a cotton bag as nobody produced laminated polypropylene in the US..so his costs will be 2-3 times the cost of the imported bag.

Add to that the wasted money on the first bags he had ordered through a different company– and these imprinted tote bags will cost him way over budget.

Promotional products all look similar.  In fact, many are very similar and often come from just a handful of factories.

The key is knowing which are the right factories to choose.

But the difference in your promotional product order is the experience that your distributor brings to the table–in terms of product selection and problem avoidance.

Yes–problem avoidance.  I was going to say problem resolution – but avoiding problems is much simpler if you know what you are doing from the start.

Spend some time and carefully vet your suppliers.

Be sure your vendors are up-to-speed on CPSIA, Green Guides and other consumer product safety laws and regulations.

Do they have a strict Code of Conduct?

The promotional products that you hand out are a reflection of your company.

Don’t cut costs by reducing quality or bending rules (or ignoring them altogether).

It is easy to be the cheapest guy on the block.

It is another thing to be in the promotional products business since 1981 and be up-to-speed on product quality and safety issues — and save the client from embarrassment, poor publicity and costly product recalls.

Which path do you prefer?

Are you willing to pay a few pennies more for peace of mind?

Happy Marketing.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

How Is Customer Perception Affecting Reality When It Comes to Your Green Positioning?

November 6th, 2013 No comments

Are You Practicing What You Preach In Your Green Marketing Campaigns?

strategies to improve your green perceptionby Robert Piller

Austin, Texas. I ordered a recycled beanie cap the other day from a retailer who is well-known for being environmentally-friendly – and was surprised at the size of the box it came in.  It could have held a microwave oven when a small padded envelope would have worked just as well.

Perception is reality … and even more so for green companies.

Everyone is out for a “GOTCHA”” moment – so companies that call themselves stewards of the environment or those that practice corporate social responsibility should be on guard at all times…and practice a higher standard.

The way a company acts creates a perception in the customer’s mind.

Here are some simple green marketing strategies to keep your actions more closely aligned with your mission.

If you are shipping products–use the smallest box or packaging possible that will ensure safe delivery.

We like to use “used boxes” –packing products in other shipping boxes that we have received.

We keep all usable boxes in our shipping department and use these for many products.

Reuse beats recycling all day long.

Place a small sticker on the box telling your customers that you are Reusing the Box to Help reduce Your Carbon Footprint – and encourage the to so the same thing with the box.

Same holds true for your corporate handouts – are they printed on FSC certified paper or recycled stock?

Your promotional materials– are they all made from recycled or organic materials?

Your trade show uniforms or clothing – are they made from recycled or sustainable materials?

Your booth materials–same question?

Saying you are environmentally-friendly and actually being green should be one and the same.

Customers perceive you for how you act and appear to them – not what you say about yourself.

Review your green marketing strategies – and start planning to make it greener for 2014.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant gifts, seeded paper promotional items,  recycled imprinted pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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