Archive

Posts Tagged ‘green outreach’

Time to Volunteer For a Green Non-Profit Organization

January 9th, 2012 No comments

the best green marketing is social outreachAustin, Texas: Since the new year has just begun, now is the ideal time to think about volunteering and helping a green non-profit organization increase awareness and help to raise much needed funds.

As a green marketer, we are all in this together.

Creating educated consumers is good for your business, as they are the ones that can better appreciate the importance of buying green and going green.

Outreach is one of the basic tenets of green marketing–promoting the need for, and the importance of, green causes, behaviors and political and social movements.

Look into some green organizations–either at the local, state or national level and volunteer your time.  Get involved.

Get known as an organization that cares about the environment-not just about making money.

Help this organization politic for greener standards.

Help them to raise much needed money.

Help them recruit new volunteers.

Help them to create greater awareness.

It is a win-win relationship. Don’t sit back and let the green movement come to you.

You need to come to the green movement.


————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Changing Green Behavior: One Person at a Time

November 30th, 2011 No comments

the importance of education is critical for the green movememntAustin, Texas: Noted author Seth Godin wrote a blog post today talking about how a movement actually happens one person at a time.

He says, “Products and services succeed one person at a time, as the word slowly spreads. Customers defect one person at a time, as hearts are broken and people are disappointed. Doors open, sure, but not all at once. One at a time.”

Too many people view the green movement as a whole, as an entity, without thinking about how people come to join the movement — one at a time. Or how they leave a movement.

The key to a greener planet is education and outreach.

As young children are taught more about the hazards of climate change and understand how decisions they make can impact their carbon footprint, they will tell others. And lead by example.

Other students will catch on, as will some of their parents and grandparents.

After time, the movement snowballs – as it gains momentum.

Resistance will fade over time, just as other movements, such as Civil Rights, Women’s Suffrage, etc. have ceased to be the major wedge issues in this country.

But always remember, to promote the Green Movement, one needs to practice outreach and education.

One person at a time.

As Seth Godin says, “One at a time is a little anticlimactic … but one at a time is how we win and how we lose.”

Are you continually practicing green outreach?
————————————–——


Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Best Way to Improve Green Marketing, Sales and Branding Is With Outreach

July 13th, 2011 No comments
Best way to improve green branding is through green outreach programs

Outreach: The Best Form of Marketing & Branding for a Green Company

Austin, Texas: I was asked at a panel discussion recently what would be the one best way for a green marketer to increase sales.  I immediately responded with OUTREACH.

After some discussion and debate, I came to the conclusion that I had given the right answer.

Sure, everybody wants to increase sales, so they start planning creative strategies.

Focus groups.

Visits with ad agency and or marketing departments.

New product features–gotta have them.

New ad campaign–a must to justify this campaign.

Sleeker packaging–why not?

The list goes on–products, features, benefits, etc.

All these are fine.  But so what?

Why should customers care?

The base for green products is not growing at the same rapid pace it has for the past decade.  The greenies are all on board, as I had mentioned in a previous post.

But what about the rest of the population?

If you are not doing outreach programs to promote green causes and the benefits of going green, you will not expand your market share. In fact, if every company in your field promoted a green product to the same base, your market share will dry up quickly, as competition for that segment will increase.

Set aside a good amount of your green marketing and advertising budget–and spend it on creating awareness for environmental issues:

  • recycling
  • reuse of products
  • carbon footprint
  • cap and trade
  • sustainability
  • alternative energy
  • pollution reduction

Your products and services should only be mentioned in passing — or as an afterthought.

Outreach should be done to create passion.

To build the base.

To inspire social change.

Can it be political?  Sure.  Will it create some negative impact among non-greenies? Possibly, so tread carefully.  But if you are truly a green company, the positive will surely outweigh the negative.  And, if you are truly green, those that are most offended are probably not going to be your ultimate target market any way.

At your next show, will you be touting product benefits–or building the base through outreach?

Outreach first.  Sales will follow.

That is the best way to increase green product sales over the next decade–and beyond.

Let’s Make Every Day Earth Day

Tweet

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
——————————————

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter