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Posts Tagged ‘green movement’

Coke is Latest Company to Learn Valuable Lesson in Truth in Advertising Their Green Claims

September 9th, 2013 No comments

Be Truthful in Your Green Claims: It Always Catches Up With You

By Robert Piller

green claims must be honestAustin, Texas: A new study shows that Coca Cola was misleading in its green claims on its plant-based bottles, according to a report in International Business Times..

In a statement, Kristian Jørgensen, a spokeswoman for Forests of the World, a Danish environmental group, said Coca-Cola “sinned against almost all principles when it comes to guidelines for good and fair marketing.concerning environmental claims.”

Come on Coca Cola…you know better than this!

Now, I was at a movie the other day and Coca Cola had a big commercial advertising its Ekocycle messaging–showing how green their bottles were.

 Advertising 101: Be Truthful.

If their bottles were only made up of 15% plant-based materials, rather than 30% it claimed–just say 15%.

Why exaggerate or use facts that could not be backed up with studies or proof?

It not only sets Coke back, but sends the entire green economy back a few steps with each false claim.

There are hundreds of organizations on both sides of the spectrum that are just waiting to refute green claims.  Some for political gain. Others for prodding more activism.

Either way, the green movement loses when false claims are exposed.

If your products are made of 10% recycled materials –just say, “Made from 10% recycled materials.”

Don’t exaggerate.

If your product is made of 15% plant-based materials, just say, “Made from 15% plant-based materials”.

Don’t use nuance, confusion or subterfuge to state your claims.

If it is a sincere and honest claim, make it.

If it does not pass muster, don’t make the claim.

Don’t hint at a claim. Don’t distort a claim.

Keep it real.

Keep it honest.

Make your claims stick.

Back them up.

And, then keep trying to improve your use of recycled materials so you can honestly claim a higher percentage each year.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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How Much Time Are You Spending Volunteering for Green Causes?

August 8th, 2013 No comments

Are You Still Volunteering Your Time for Green Causes?

By Robert Piller

how much time are your spending on green causes

Austin, Texas: I was talking with an environmental activist the other day and she explained that the number of people who have been volunteering for her events has dropped considerably over the past 18 months.

Perhaps some of that decrease can be explained away by the fact that many of these volunteers have gotten full-time jobs as the economy improves.

That’s great, but activism can be done in your spare time.

But is apathy setting in already for the green movement?

This movement has just starting to make strides and is still inn its infancy.

Apathy? Come on.  We can do better!

Let’s double-down on our efforts to improve the air quality in our cities. Let’s continue to fight for cleaner water and for fracking regulations.

Let’s not let big business get carte blanche on their agendas.

Let’s fight for changes that can be implemented and that are reasonable to the voting public.

If we walk away from the green movement now, most of our efforts will have been in vain.

Get more active.

Recruit more volunteers.

Speak at more venues.

Make Earth Day a huge event again.

Talk to your local political candidates.

Encourage students to recycle more.

Engage with seniors to help fight for their grandchildren’s planet.

Let’s make “Going Green” cool again.

Let’s try to fight for the green movement for an extra hour per week.

That’s 50 extra hours per year.

Multiply that by thousands of volunteers and we can reinvigorate this green movement.

Now let’s get started.

Here’s to a greener tomorrow, today.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Are We Serious About Supporting the Green Movement With Our Wallets– or Are We Just All Talk?

December 6th, 2011 No comments

Are consumers no longer willing to support green causes?Austin, Texas: The other day, in an article in the Wall Street Journal, GM announced a possible recall of the Chevy Volt for safety reasons.

But what was surprising about the WSJ article was the fact that the Chevy Volt has failed to sell its initial run of just 10,000 cars, hoping to eke out around 8,000 vehicles this year.

Greenies, if we do not support green products, businesses will fail to cater to our needs and wishes.

8,000 Chevy Volts in the entire US– that’s just 160 cars sold per state!   Ridiculously low!

Come on!  We have got to do a better job of going out of our way to purchase green products or their will not be a green industry much longer.

Is the green movement comprised of a vocal minority, demanding greener products, but who fail to follow through and purchase them?  I hope not.

Are you searching the store shelves for greener products on every occasion?  Every occasion–really?

Are you walking the walk — or just talking the talk?

Talk is cheap.

The marketplace is listening.

We need to make an effort to support green businesses, green products, if we are going to achieve economies of scale and drive down prices.

Let’ start increasing our green expenditures…starting today.

Who is with me?

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Are You Hiring Employees that Align With Your Green Corporate Agenda or Culture?

October 13th, 2011 No comments

Green corporate brandingAustin, Texas:  Companies of all sizes are talking about corporate culture these days.

But are your employees all on the same track? If not, how can they positively shape your brand?

As more and more companies open up their social media to all employees, it is imperative that each employee buys into your agenda, so that your corporate culture can be expressed freely, but with a clear understanding.

For green businesses and organizations that are going green, it is crucial that when hiring, you seek employees that understand and appreciate the green movement, and understand global warming, sustainability and how mankind impacts these issues.

Ask questions to uncover their thoughts on these important green issues.

What are their thoughts on global warming?

See what kind of car they drive.

Discuss your corporate culture and be sure the buy into it.

A company is only as good as their weakest link.

Without complete buy-in, this employee might engage with customers online, in person, at a trade show or on the phone or with peers — and their message may not be in sync with your own.

Each employee must truly understand and believe in your green mission in order to spread your culture.

Take time before hiring your next employee.  Instill in them your green mission, your corporate goals — and make sure they are in alignment.

This is true from everyone from the shipping clerk to your bookkeeper, and everyone in between.

Corporate culture shapes brand culture.

Keep training and instilling your green mission and culture into your employees. Brand it into your employees as much, if not more, than you brand it to your customers.

A green corporate culture must be nurtured.  It cannot be a one time event, or mentioned and promoted only for your annual Earth Day celebration.

It must be a part of how your company does business. It must be a part of your company’s footprint and brand identity.

And it must be part of your employees personal beliefs.

Shape those already on board for buy-in.

And make sure all new hires understand and agree with your corporate green mission and stance on sustainability and environmental agenda.

I am all for diversity in a workforce.  Political parties, race, religion, age — variety is the spice of life and it is good to have a broad mix.

But if your employees do not believe in your green agenda, they can unintentionally subvert your mission and show your company in a poor light during customer interactions.

What kind of questions are you asking your new hires to make sure they want to be a part of your green business?

Please share them with me.  I’d like to know.

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Did the Previous Generation Understand About Going Green?

September 28th, 2011 No comments

different viewpoints on going green

Going Green: An Interesting Tale

Austin, Texas: I get an email the other day –which I thought was hysterical about th previous genrations understanding of “going green”.

It was very humorous.

Here it is–verbatim:

In the line at the store, the cashier told an older woman that she should bring her own grocery bags because plastic bags weren’t good for the environment.

The woman apologized to her and explained, “We didn’t have the green thing back in my day.”

The clerk responded, “That’s our problem today. Your generation did not care enough to save our environment.”

He was right — our generation didn’t have the green thing in its day.

Back then, we returned milk bottles, soda bottles and beer bottles to the store. The store sent them back to the plant to be washed and sterilized and refilled, so it could use the same bottles over and over. So they really were recycled. But we didn’t have the green thing back in our day.

We walked up stairs, because we didn’t have an escalator in every store and office building. We walked to the grocery store and didn’t climb into a 300-horsepower machine every time we had to go two blocks. But she was right.

We didn’t have the green thing in our day.

Back then, we washed the baby’s diapers because we didn’t have the throw-away kind.

We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power really did dry the clothes.

Kids got hand-me-down clothes from their brothers or sisters, not always brand-new clothing. But that old lady is right; we didn’t have the green thing back in our day. Back then, we had one TV, or radio, in the house — not a TV in every room. And the TV had a small screen the size of a handkerchief (remember them?), not a screen the size of the state of Montana.

In the kitchen, we blended and stirred by hand because we didn’t have electric machines to do everything for us. When we packaged a fragile item to send in the mail, we used a wadded up old newspaper to cushion it, not Styrofoam or plastic bubble wrap.

Back then, we didn’t fire up an engine and burn gasoline just to cut the lawn. We used a push mower that ran on human power.

We exercised by working so we didn’t need to go to a health club to run on treadmills that operate on electricity.

But she’s right; we didn’t have the green thing back then.

We drank from a fountain when we were thirsty instead of using a cup or a plastic bottle every time we had a drink of water.

We refilled writing pens with ink instead of buying a new pen, and we replaced the razor blades in a razor instead of throwing away the whole razor just because the blade got dull. But we didn’t have the green thing back then.

Back then, people took the streetcar or a bus and kids rode their bikes to school or walked instead of turning their moms into a 24-hour taxi service. We had one electrical outlet in a room, not an entire bank of sockets to power a dozen appliances.

And we didn’t need a computerized gadget to receive a signal beamed from satellites 2,000 miles out in space in order to find the nearest pizza joint.

But isn’t it sad the current generation laments how wasteful we old folks were just because we didn’t have the green thing back then?

Just goes to show, that everyone’s point of view of what comprises “green” or “conservation” may be in the eye of the beholder.

Let’s all find ways to be greener – without any name calling or without the passing of judgment.

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, is experienced in green marketing campaigns and a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter