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Should Green Marketing Companies Have a Higher Bar to Pass for Credibility?

June 5th, 2014 No comments

Raising the Bar for Green Marketing Claims

green marketers

 

 

Austin, Texas: As green marketers, we make lots of claims:

  • Organic
  • Environmentally-Friendly
  • Recyclable
  • Made from Recycled Materials

However, too many of these claims are unsubstantiated or vague, at best — and not up to the Green Guides standards.

I think that when making claims about product safety, health, and yes–environmental stewardship, we should always err on the side of full disclosure.

At Eco Marketing Solutions, we sell green promotional products: imprinted items that are made of recycled materials or from organic materials.

With over 400,000 products in our line, we have a team of people dedicated to updating every item in our online catalog for accuracy and disclosure.

We are not there yet, but we are working on it every single day.

It is a time-consuming (and expensive) task, but when finished, our customers will know if a product is made form post-consumer waste, what percentage of the product is made from recycled materials, etc.

Are you spending your time clarifying green facts and figures – or are you intentionally keeping things blurry?

Customers appreciate honesty–even if it is not entirely what they were hoping for.

There is too much pseudo information out there –which only make sour jobs as green marketers harder.

Casting a shadow of doubt on your product only makes your company seem less than honest.

Green marketers should be held accountable to a higher standard–as we are all in this together.

Here’s to a greener tomorrow, today!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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QR Codes: Great for Green Marketing Campaigns

April 12th, 2011 No comments

promote your brand with QR codes on your swag

Placing QR codes on all your promotional products will help you to measure ROI. Courtesy of EcoMarketingSolutions.com

As companies seek improved ways to communicate their marketing message while also reducing their carbon footprint, QR codes seem to be the ideal medium.

QR codes allow anybody with a PDA to scan the code with their phone’s bar code scanner –which then takes them to a predetermined landing page. You can direct customers or prospects to different landing pages–to gauge the response to a promotional product that you hand out to both measure the effectiveness of a flyer/catalog while also gathering metrics.

I have even seen billboards that are one giant QR code, which can be scaled to any size.

I do suggest using these QR codes on all promotional products so you can direct prospects to your pre-determined advertising message.

I am a firm believer in measuring all advertising,  including SEO and SEM, print ads, flyers, brochures, postcards and even advertising specialties so you can determine which gives a better ROI.

Imagine handing out a useful imprinted tumbler or tote bag with your QR code on it–instead of a printed catalog at your next trade show.

First, you’d save a ton of money in shipping and drayage costs.

Then you’d reduce waste, as many attendees dump their bags at the airport when they find out that they are past the weight limit.  Most keep the gimmes and swag and chuck the heavy printed catalogs. As a green company, surely you do not want to waste expensive print catalogs–only to find out that they will end up in the landfills–unread.

Also, you’d save money on printing costs, as you can print few catalogs – or even go to print-on-demand.  I, and many other green marketing companies have switched to a paperless catalog–instead puttng it online and available on recycled USB drives.

Being a green marketer means thinking about ways to reduce waste.  Being a sharp marketer, means looking for new ways to reach your target audience.

Let’s make Every Day, Earth Day.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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