Archive

Posts Tagged ‘green company’

Which Strategy is Better: Promoting Green Marketing to the Masses- or Growing Your Tribe Slowly?

May 24th, 2013 No comments

Tips on How to Expand Your Green Marketing Campaign to Reach More Customers

increasing sales though green marketing ideas

By Robert Piller

Austin, TX: Growing your base is at the core of every company- green or not.

For green marketing organizations, the big decision is how to best grow your market without alienating your core tribe – while growing at the expense of no-green companies.

The first thing to do for green marketing success is to define your core audience- or your tribe.  

What is their composition – in terms of age, sex, income, geographic area, political and religious affiliations, etc.?

Define them down to the most minute details.

Now picture this “idealized” customer and give him or her a name.

Look in magazines and try to cut out a picture of this idealized person and post it near your computer screen so you are conscious of this person in all of your branding.

If you cannot define your core customer, you will have difficulty with all your marketing strategies.

Next, think about who this ideal group of customers would mix or socialize with in order to spread your message.

Green marketing needs to spread through education and awareness..and tribe to tribe.

How are you helping your core audience spread the message?

What type of events are you hosting that might get these two groups to come together?

These should be both online and off-line events.

Let this next stage develop gradually – until your core gets bigger.

Then, repeat..and repeat..and repeat.

Don’t force your green marketing message on anyone.  

Let them find you..but make it easy for them to find you or your tribe.

Don’t waste your green marketing message on a group that is not yet ready to embrace it or are non-believers in climate change.

They may eventually buy green products if they are mandated or can save them money on energy usage–but its not the target market you will want to focus any significant amount of time or budget on.

Preaching to the audience is not a bad thing– as repetition of message help to reinforce green thinking, help to uncover new facts and new ideas and give you a chance to strategize.

Keep your marketing message targeted and focused.

Remind.

Educate.

Reinforce.

And help spread your green marketing message one customer at a time.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

 

Dell Announces 4-Year Plan to Reduce Packaging by 20 Million Pounds

December 22nd, 2008 No comments

According to a recent press release, Dell is implementing a plan to modify their computer packaging in hopes of eliminating approximately 20 million pounds of packaging material over the next four years. Dell will integrate air-filled cushion technology and renewable materials including molded pulp cushions and 100 percent recycled High-Density Polyethylene (HDPE) thermal-formed cushions –which will also result in a cost-savings of over $8 million.

Companies of all sizes are finding tremendous cost-savings by changing their packing and packaging options. Switching to small cartons and HDPE provides tremendous cost savings in terms of reduced transportation costs, smaller box sizes and simpler packaging and tooling costs. In addition, these changes reduce the consumption of raw materials, reduce landfills, encourage recycling –and saves money.

Reducing excessive packaging is one of the simplest steps any company can take in their campaign to “go green”. Tod Arbogast, director of Sustainable Business at Dell said, “We’re challenging every technology company to join us in implementing a global green packaging strategy”.

We present this challenge to all companies—not just those in the high-tech industry. To create greater awareness for this campaign, we would like to report on how other companies are reducing the amount of packaging they are using – and how they are quantifying the savings both in terms of monetary savings and in landfill waste and packaging reductions.

I welcome your comments on this blog so that I may follow up in future blog postings and articles.
————————————————————————————
————————————————————————————
Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Applied Materials New Solar Panel Project-Largest in the US

September 20th, 2008 No comments
Applied Materials has built a 2.1-megawatt solar panel system on their campus

Applied Materials has built a 2.1-megawatt solar panel system on their campus

A recent article by Bob Keefe, Cox Newspaper’s West Coast Bureau Chief, reports that Applied Materials has just completed a 2.1-megawatt solar panel system on their parking lot in Sunnyvale, California. It is said to be larger than the one Google built on their campus.

Let’s hope that corporations expand this “solar wars” mentality, so we can cover parking lots, highways, office building roofs, and other non-permeable areas. It can provide a network of clean and renewable energy sources from untapped locations.

Sure, there is a trade-off of aesthetics vs. functionality, but I believe the American people are ready for it –especially after reading recent polls showing over 60% of the population favoring expanded oil drilling laws.

As more solar panels are developed, costs will drop–making solar power a viable energy alternative. Perhaps utilities can place solar panels on top of office buildings and apartment complexes and even college campuses, and share a percentage of the proceeds with those institutions and businesses. It will create a win-win situation and cut through a great deal of red tape.

I hope I’m seeing the future — clean solar energy.
—————————————


Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter