Going Green – In a Social Media World
How can you be eco-friendly when you are still papering doorsteps and mailboxes with unsolicited junk mail, which invariably ends up in landfills?
Your reputation and brand is based on your actions–much more than your word. Talk is cheap.
Social media, including Twitter, Facebook, Instagram, Pinterest and others are an easy way to promote your business – while reducing your reliance on wasteful print media.
I am a big proponent of mixed media marketing and cross-marketing — using print ads to highlight your Facebook page or using an imprinted reusable promotional tote bag to promote your website, for example.
But the key to your social media success will be bringing an increased number of viewers to your site…on a regular basis
Here are some quick tips to improve your social media reach:
1) Consistency: It is imperative is to be consistent with your approach.
Plan to spend 20-30 minutes a day on a blog or on Facebook- with timely updates and quick replies.
Too much..and you are probably never going to keep up that pace.
Too infrequently and you get lost in the crowd.
20 minutes or so per day is optimum.
That’s what I use and it seems to be working fine.
2) Be Useful: Share pertinent and relevant news and articles on your industry or community.
Not what’s new about your company– but something that will benefit the reader to learn about in general.
New industry regulations.
Information about trends.
Calendar of events for your market.
Charts and infographics.
Article links about self-improvement.
3) Don’t Indulge in Self-Promotion: The rule is 90-10….or for every 9 posts about something benefiting your readers, you can slip in one self-promoting post, Tweet, blog post, etc.
I try to go 99-1 – as the key is to be looked upon as a helpful resource–not a carnival barker.
Think about the number of e-blasts that yo receive that you immediately delete o report to SPAM.
Are you promoting SPAM or are you being helpful?
Start planning your social media calendar and get promoting.
Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.
Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
Ask us Your Green Marketing Questions Anytime at Facebook.com/ecomarketingsolutions- and join the conversation.