Posts Tagged ‘green action steps’

Green Marketing 101: Ask for an Action Step

May 27th, 2014 No comments

What Steps Are You Asking Your Customers to Take When Doing Green Marketing?

green marketing should encourage taking one step instead of a whle list

Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or are you just doing random green marketing?

If you are simply handing out promotional products without an action step, then you are just contributing to the global waste stream.

Whether they are recycled promotional products or even organic promotional products, without encouraging an action step is a wasted opportunity to promote your green agenda.

All of your green marketing and outreach materials should be encouraging your customers to take ONE actionable step that can help reduce their carbon footprint.

Ask for just one green action step.

Offering too many choices will only confuse your customers or discourage them from moving forward now.

Don’t offer a To-Do list.

Just one action step at a time.

Try it on your next promotional product giveaway.

What one action step will you be telling your customers to take right away?

Happy Green Marketing!


Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website,, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link. us Your Green Marketing Questions Anytime at and join the conversation.

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