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Green Marketing: Are You Forgetting the Basics or are You a Hypocrite?

December 12th, 2011 No comments

green marketing basicsAustin, Texas: A few weeks back I had attended a trade show for the wholesale trade and was amazed at the number of people with banners touting “Eco-Friendly” and “Go Green”, etc.

Being a green marketing company, those signs immediately attracted my attention and I stopped at most of these booths.

Unfortunately, I was quite disappointed at how these firms substantiated their claims.

Just because an item can be recycled, does not necessarily make it eco-friendly. Many of these companies had no clue as to the recycle symbols on their products, whether or not it had any recycled material, country of origin, etc.

Customers are wary of claims that cannot be backed up with proof.

Then, on top of that, the majority of these companies had business cards that were not made on recycled paper stock or FSC-certified paper– nor were their catalogs or flyers.

Pay attention to the little things.

Going green means paying attention to the details, big and small..

If you claim to be green, at least know the issues that are affecting the country in terms of sustainability, carbon footprint and even climate change.

If your business cards and flyers are not recycled or FSC-certified, take down your “eco-friendly” banners- and decide if marketing to a green niche is the right target audience for you.

Marketing takes consistency.

Is your green marketing message consistent?


Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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