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Posts Tagged ‘EPEAT’

Apple Does a Quick About Face and Rejoins EPEAT Standards

July 16th, 2012 No comments
Apple rejoins EPEAT rating system

Apple reverses course-rejoins EPEAT ratings standard

Austin, Texas:  Less than two days after removing themselves from EPEAT standards, Apple has done a complete 180 and has rejoined the EPEAT ratings standards.

In what can only be described as a victory for consumer activists, Bob Mansfield, Apple’s senior vice-president of hardware engineering,wrote in an open letter on Apple’s site that “We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognise that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.”

When cities, such as San Francisco starting to remove Apple from their bid list, Apple took immediate notice.

Kudos to Apple for recognizing its folly and making a quick change to green.

Way to save face, make extra money and do the right thing!

A lesser company might have delayed. But as we all know, take the quick hit and go back to where you belong.

Welcome back, Apple, to our Green Community.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Shame on Apple for Its Decision to Be Less Green

July 11th, 2012 No comments

Apple chooses to take several products off the EPEAT registry

Editor’s comment: In less than 48 hours after this report and others like it, Apple reversed this decision and has decided to re-join the EPEAT standard system. Thank you to all the green activists out there to help Apple make this decision.

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Austin, Texas Apple’s recent removal from the Electronic Product Environmental Assessment Tool (EPEAT) registry has sent shock waves through the green community.

According to an article in ReadWrite Web.com, “Apple devices have become increasingly difficult to take apart for service and recycling. The company has removed 39 of its products from a global registry of environmentally friendly devices. The move may prevent the company’s hardware from being purchased by a wide variety of customers – including the U.S. federal government.”

Apple has chosen to be less environmentally friendly as a business decision.

ReadWriteWeb.com speculates that “.. it may be about another kind of green: the kind on dollar bills. By preventing Apple devices from being easily disassembled for repair, the company encourages more participation in its AppleCare support program, which includes global repair coverage, and AppleCare+, which includes repair and replacement coverage.

Either way, it gets more people coming in to Apple’s support program, through its retail stores or authorized repair partners, rather than self-repairs – which generate less or even no additional revenue for the company.”

Corporate leaders such as Apple should do more to increase its recycling rate and to enforce green standards by its vendors- not less.

People should be outraged and question this company about why it has taken these less green-friendly stance.

Perhaps this will create an opportunity for Dell, Samsung and HP to leapfrog Apple by coming out with more eco-friendly versions of their devices.

That will open them up to more government business and to thise more environmentally savvy.

Choosing to be less green as a business model. Shame on Apple.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow Me on Pinterest
Follow ecomarketing on Twitter