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Posts Tagged ‘eco marketing’

Should Green Marketing Companies Have a Higher Bar to Pass for Credibility?

June 5th, 2014 No comments

Raising the Bar for Green Marketing Claims

green marketers

 

 

Austin, Texas: As green marketers, we make lots of claims:

  • Organic
  • Environmentally-Friendly
  • Recyclable
  • Made from Recycled Materials

However, too many of these claims are unsubstantiated or vague, at best — and not up to the Green Guides standards.

I think that when making claims about product safety, health, and yes–environmental stewardship, we should always err on the side of full disclosure.

At Eco Marketing Solutions, we sell green promotional products: imprinted items that are made of recycled materials or from organic materials.

With over 400,000 products in our line, we have a team of people dedicated to updating every item in our online catalog for accuracy and disclosure.

We are not there yet, but we are working on it every single day.

It is a time-consuming (and expensive) task, but when finished, our customers will know if a product is made form post-consumer waste, what percentage of the product is made from recycled materials, etc.

Are you spending your time clarifying green facts and figures – or are you intentionally keeping things blurry?

Customers appreciate honesty–even if it is not entirely what they were hoping for.

There is too much pseudo information out there –which only make sour jobs as green marketers harder.

Casting a shadow of doubt on your product only makes your company seem less than honest.

Green marketers should be held accountable to a higher standard–as we are all in this together.

Here’s to a greener tomorrow, today!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Green Marketing 101: Ask for an Action Step

May 27th, 2014 No comments

What Steps Are You Asking Your Customers to Take When Doing Green Marketing?

green marketing should encourage taking one step instead of a whle list

Austin, Texas: When promoting your business or organization, are you asking your customers to take an action step or are you just doing random green marketing?

If you are simply handing out promotional products without an action step, then you are just contributing to the global waste stream.

Whether they are recycled promotional products or even organic promotional products, without encouraging an action step is a wasted opportunity to promote your green agenda.

All of your green marketing and outreach materials should be encouraging your customers to take ONE actionable step that can help reduce their carbon footprint.

Ask for just one green action step.

Offering too many choices will only confuse your customers or discourage them from moving forward now.

Don’t offer a To-Do list.

Just one action step at a time.

Try it on your next promotional product giveaway.

What one action step will you be telling your customers to take right away?

Happy Green Marketing!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Post-Earth Day Marketing Allows You To Avoid Over-Saturation

April 29th, 2014 No comments

Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar

earth day marketing ideasAustin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have to worry about his marketing plans until next year.

What a mistake!

I advise my clients to spend a large portion of their marketing budget centered around Earth Day and Spring events–but to hold back at least 30% for the rest of the year.

Environmental messages after Earth Day can cost you much less money –while also helping you to stay top of mind all year long.

Think of Earth Day marketing as your launching pad–but consider the rest of the year as your opportunity to keep your branding and messaging out in front of your clients and prospects.

The field is much less crowded after Earth Day–so your messaging can have more impact–like Christmas in July for retailers.

Be creative.

Tie in to local or newsworthy events.

Keep spreading your environmental message

Combating climate change should not be a one day event for your company.

People see right through it.

Earth Day marketing should be a year-round campaign for your organization.

What environmental message will you be promoting next month?  And the month after that?

Let’s help people to reduce their carbon footprint 12 months a year.

Earth Day Should Be Promoted Every Day!

Happy Marketing!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Why Green Marketing Should Become a 12-Month Mindset

August 16th, 2013 No comments

Green Marketing All Year LongPromoting Green Causes 12-Months a Year

By Robert Piller

Austin, Texas: I met up with about a dozen of my top clients at a  recent conference and we discussed the topic of green marketing.

The majority of the marketers had 80-85% of their marketing budget planned for first quarter, insisting that it was the time to promote the environment–especially around Earth Day events.

As this discussion went on for a while, the key take-away was their impression that people start thinking of the environment more in the Spring, as snow melts in many parts of the country, lawns and trees start to get green again, birds start chirping and the sun is finally returning.

Nothing wrong with that argument at all.

Who doesn’t think about the environment with the first warm day of Spring?

But what a wasted opportunity!

If everyone is promoting green causes and products in the Spring, that leaves a tremendous void for marketers to step in to promote their green products, service and causes.

Just because Breast Cancer Awareness Month is in October, doesn’t mean 100% of an organization’s fundraising efforts for that cause should be in October..as that message gets cluttered and does not make the same impact as a year-long campaign.

Sort of like “Christmas in July” promotions.  Those stand out–not just because of the juxtaposition of the name – but there is no clutter for Christmas in the Summer.

If you are a green marketer looking to stand out, try winter or fall.

Why not?

The impact will be greater.

Your ROI will be higher.

And your competition will not be in that same space as you.

Think about it.

Test it.

Springtime in January?

I guarantee you that will make an impact and catch the attention of your audience.

Or better yet, target your market all  year long to keep it top of mind.  The impact and ROI will be much greater.

Here’s to your green marketing success.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Which Strategy is Better: Promoting Green Marketing to the Masses- or Growing Your Tribe Slowly?

May 24th, 2013 No comments

Tips on How to Expand Your Green Marketing Campaign to Reach More Customers

increasing sales though green marketing ideas

By Robert Piller

Austin, TX: Growing your base is at the core of every company- green or not.

For green marketing organizations, the big decision is how to best grow your market without alienating your core tribe – while growing at the expense of no-green companies.

The first thing to do for green marketing success is to define your core audience- or your tribe.  

What is their composition – in terms of age, sex, income, geographic area, political and religious affiliations, etc.?

Define them down to the most minute details.

Now picture this “idealized” customer and give him or her a name.

Look in magazines and try to cut out a picture of this idealized person and post it near your computer screen so you are conscious of this person in all of your branding.

If you cannot define your core customer, you will have difficulty with all your marketing strategies.

Next, think about who this ideal group of customers would mix or socialize with in order to spread your message.

Green marketing needs to spread through education and awareness..and tribe to tribe.

How are you helping your core audience spread the message?

What type of events are you hosting that might get these two groups to come together?

These should be both online and off-line events.

Let this next stage develop gradually – until your core gets bigger.

Then, repeat..and repeat..and repeat.

Don’t force your green marketing message on anyone.  

Let them find you..but make it easy for them to find you or your tribe.

Don’t waste your green marketing message on a group that is not yet ready to embrace it or are non-believers in climate change.

They may eventually buy green products if they are mandated or can save them money on energy usage–but its not the target market you will want to focus any significant amount of time or budget on.

Preaching to the audience is not a bad thing– as repetition of message help to reinforce green thinking, help to uncover new facts and new ideas and give you a chance to strategize.

Keep your marketing message targeted and focused.

Remind.

Educate.

Reinforce.

And help spread your green marketing message one customer at a time.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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How Do You Define Corporate Social Responsibility?

February 13th, 2013 No comments

To Practice Corporate Social responsibility, First You Need to Define It

corporate social responsibilty

Defining Corporate Social Responsibility

Austin, Texas: I hear the term CSR and “corporate social responsibility” tossed around a great deal by the media as well as many large clients.

Some organizations truly pracvtice this goal– as they carefully vet their entire supply chain for standard work wages, energy-efficient shipping methods and production, and an eye toward a cleaner planet.

Others like to use the term as a buzzword, much like “managing by walking around”, “brainstorming”, “incent”, “downsizing” and other words that tend to camouflage the real definition.

A recent article in GreenBiz.com discusses the meaning of corporate social responsibility.

They chose their three favorite definitions for that term:

The first is contained in the Brundtland Commission’s report “Our Common Future,” from the first Rio Earth Summit in 1992, which defined “sustainable development” as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

I like that definition because it is simple, to the point and paints a vivid picture of a world that replenishes and nurtures what it uses for eternity.

A second definition is provided by the Dow Jones Sustainability Index: “Corporate sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments.

This definition tends to focus more on the corporate side of CSR – but does not truly get to the heart of a reduction in the use of natural resources.  It focuses too heavily on managing the risks from these developments. And, judging from prior experience, with the focus on short-term gains vs. long-term vision, poses a scary and cavalier attitude toward true corporate social responsibility.

The article then cites  their “favorite definition, which I think captures the spirit of both of these reference points — covering the breadth of CSR without overstating the role of business vis-à-vis other societal actors. I cite again Cramer and Karabell in “Sustainable Excellence”:

“A sustainable business is one that delivers value for investors, customers, and employees; improves the living standards of its employees and the communities it touches; makes wise use of natural resources; and treats people fairly.”

I think this definition is by far the best– because it incorporates business goals of growth and value with the treatment of people in the supply chain and the judicious use of natural resources.

Natural resources cannot all be replenished.  But they can be re-used, recycled and products can be designed to minimize their waste.

Let’s hope that the next time a CEO goes on televison and talks about corporate social responsibility, he means this third definition.

Anything less is doble-speak to mean the complete opposite of its true definition.

How do you define corporate social responsibility?

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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The Value of Your Green Marketing Claims is Transparency

February 4th, 2013 No comments
Are Your Green Claims Valid?

How Transparent Are Your Green Marketing Claims?

How Transparent Are Your Green Marketing Claims?

Austin, Texas: I just came back from a week long trade show and was disappointed in the number of green claims being made by manufacturers and potential vendors.

After I reminded them of the new Green Guides, many of them either laughed it off, ignored it, or mumbled some sort of remark like, “that doesn’t hold for us”, or “that’s only for California” or some other asinine and smarmy comments.

There were some heated conversations when I refused to back down and told them to read up on the rules — before claiming that the products they want me to sell are “biodegradable” – when they do not conform to those old rules any longer.

Yes, the new Green Guides hold just as true in Texas  or Montana as it does for California and every other state.

A green business needs to be transparent in their claims.

All of their claims. Not just the ones that are convenient.

Explain how your product or service helps the environment, or reduces energy consumption or is made of a high percentage of recycled material — then back those claims up.

If you can’t back them up, state that too.

People will give you credit for working toward getting greener than to make unsubstantiated claims.

I will be spending much of this year reviewing the claims from my factories – and eliminating many of my suppliers – as well as re-writing and re-evaluating their claims.

I would suggest that you do the same to your own product line.

Here’s to a greener tomorrow, today!

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Concord, Massachusetts is First US City to Ban Small Plastic Single Use Water Bottles. Will Your Town Be Next?

January 2nd, 2013 No comments

Concord, MA is first city to ban small Bottled Water containersAs Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles?

Austin, Texas     Good news for environmentalists!

Concord, Massachusetts became one of the first cities to ban small, single use water bottles (1 liter or less).

From what I have been reading, this trend is likely to continue as the drive to reusable water bottles gains momentum.

I always bring a reusable bottle to restaurants – and get strange looks at times… as if it was a strange and weird act I was performing.

At c-stores and grocery stores, hopefully it will encourage at least a trade up to larger bottles to help reduce waste and litter.

Even more hopeful will be the increased use of tap water with a water filter – to reduce the use of plastic bottle even more.

I know of a company called Sodastream that even makes a soda machine from your own water and concentrated mix– thus eliminating the need to purchase plastic soda bottles.

Anything we can do to encourage  the elimination of wasteful packaging ( and the shipping of bulky water and soda bottles) is to be commended.

Their carbon footprint and impact on the environment is something that can easily be avoided.

Support manufacturers and companies that offer concentrated products–from beverages to laundry detergent – and everything in between to help reduce the production of plastic bottles.

That is the simplest way to reduce waste–even without the added push for recycling efforts.

Smart retailers would be wise to consider a refillable water bottle promotion –where they can sell (or even give away for free) reusable water bottles or sports bottles with their logo on them.  It will be reused over and over again at a cost of pennies per use.

Our sales of imprinted water bottles has increased nearly 250% in the past three years as more restaurants, convenience stores and grocers encourage the use of refillable bottles.

How will you help to reduce the use of single-use plastic bottles?

Here’s to a greener tomorrow, today!

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Green Marketing Is Not For Every Company

August 8th, 2012 No comments

Is green marketing right for your company?Is Green Marketing Right For You?

Austin, Texas: It seems that more and more companies have been jumping on the “go green” bandwagon in their advertising and marketing campaigns.

Everything from shoes to toothpaste, appliances, computers, cars and everything in between has a green label or eco-friendly seal of approval.

As I have discussed in past blogs, excessive green labeling only waters down the reality and creates confusion in the marketplace.

I get asked all the time to help companies promote their green message.

Unfortunately, many times there is no green message to promote.

Before you get your marketing team together to come up with a “go green” campaign, think about the message you are trying to portray.

Does your product have a green advantage over its predecessors or competition? If not, why even mention that it is green – or greener – or greenest?

What percentage of the content is made of recycled materials? If it is less than 30-40%, I would steer away from any green claims.

Are you being truthful and transparent in your descriptions?  People want transparency. Be honest. Do not make false claims.

Who is verifying your claims? Have you had an independent third-party firm test your products — or did Joe in marketing make your green claims?

Does it pass the smell test? You know the smell test: If it smells like BS, it probably is BS.

Can you be greener? Going green is a journey that can never be reached completely.  Every generation or version of your product must continue to be more eco-friendly — or you are going backwards.  Which direction are you headed?

Why are you making these green claims? Decide why you want to say that your product is green before you decide to do shout it out to the world.  Are you saying your product is green just because one of your competitors has released a biodegradable product and the press is in love with it? Or is it because your product is truly green?

Does your audience even care? Believe it or not, there are some audiences that hav every little interest in the environment – so making green claims may not help at all.  Can you think of any?

Can you answer the tough questions when the green press comes calling? To paraphrase a famous quote: You can fool some of the people some of the time, but you cannot fool the green media.  When the green media, bloggers, newspaper and trade publications ask you questions about your green claims, can you answer them honestly and with conviction — or will you run for cover and pretend not to speak your native language?

Let’s stop false declarations in green marketing and green advertising.

Be truthful, open, honest and sincere.

That’s all the public wants.

That’s what we demand.

Does your product pass this green means testing?

If so, then Happy Promoting!

If not, well…back to the drawing board until it does.
Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Do We Really Need the Good Housekeeping Green Seal for Eco Retail Products?

July 9th, 2012 No comments
Are there already too many green symbols out there in the marketplace

Are there already too many green symbols out there in the marketplace?

Austin, Texas: Proctor and Gamble is putting a lot of marketing dollars behind Good Housekeeping’s Green Seals, which it had launched a few years back, according to a recent article in GreenBiz.com.

I think it is a noble move to have a well respected third party determine the level of green in a product.  It is always nice to understand whether a product is sustainable, uses organic and all natural ingredients – or is trying to disguise their product with greenwashing.

However, as I have mentioned before, the “unintended” consequence of these competing symbols often end up leading to greater confusion.

It is too easy to come up with graphics similar to the Good Housekeeping Green Seals designs- that will falsely portray a product as green when it is not.

I argue for one set of industry standards for green marketing claims.

Just one.

Perhaps now that Proctor and Gamble is using it, giant retailers like Walmart will insist that these, and only these, symbols be used to identify green products.

However, until that time comes, caveat emptor.

Let the buyer beware.

Be skeptical of green symbols.

Do your due diligence and research what green claims a product is making and how they determined its level of “greenness”.

Has it certified by an INDEPENDENT lab?

What is the track record of the company making the claim.

Is their a QR code that easily takes you to a page that explains how they determined the green value of their claim?

Don’t accept green claims at face value until you have done your research.

Ask questions.

Demand more of a company’s claim than just a green symbol.

An educated consumer is still the best consumer.

Let’s put an end to dozens of green symbols that only obfuscate the truth.

Let’s say NO to ambiguity and insist on one set of standards for all green claims.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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