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Posts Tagged ‘Eco Marketing Solutions’

How Committed Is Your Company To The Green Movement?

September 30th, 2011 No comments

Green Marketing?  Where is Your Commitment?Austin, Texas: As I watch the Republican Presidential debates over the past few weeks, I am amazed at  the lack of commitment by any candidate on most major issues.

Answers  by all seem to be vague, ambiguous and wishy-washy.  There is certainly no passion that comes across to the viewing public.

Is this like your company’s stand on the environment–vague, ambiguous and wishy-washy?

People can easily cut through this B.S. and tell that you are not truly committed.

Green Washing?  No, too many companies do Green Lying, where they knowingly are not green but pretend to be.

If you are a green marketer or an organization going green, how are you living that commitment?

Jut by having the word “green” or “environmentally-friendly” on you packaging or in your mission statement doesn’t make you a green company.

Where is your passion?

How is your company reducing its energy consumption?

How are you reducing packaging waste?

How are you encouraging car pooling by your employees, inspiring greener procedures at work and changing your green lifestyle?

Going green is like fitness….. you need to be committed to it in order to be successful.

Show some passion to the green movement and get involved.

Practice what you preach.

Live the lifestyle.

Your organization will gain a great deal more credibility..and your commitment will show.

I’ll vote for that!

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Red, White and Blue the New Green?

August 25th, 2011 No comments
Marketing companies are now leaning towards more USA-made products

Business should both Buy American and Go Green at the same time. They are not mutually exclusive.

Austin, Texas: Marketers are constantly looking for the next “big thing” to help promote their brand or message.

For the past five years, it has been green.  

Who hasn’t heard the term “going green” or “sustainability” bandied about in sales meetings, on websites and print ads, in direct marketing campaigns, in mission statements–everywhere.  

Many of the companies that have been going green have been truly working to reduce their carbon footprint and reduce energy consumption.  Kudos to them.

Others liked it because “green” was hot and a way to differentiate themselves from their competition.

Now, with being and acting “green” the cost of entry for most companies, eco marketing, or green marketing, may not have the impact that it once had.

So, what is next?

Red. White. Blue.

That’s right. Buy American.  Old Glory. Patriotism.

Like going green, buying American is a good thing.  It will create more manufacturing jobs in this country, which our economy really needs.

It has already begun.

Personally, our company has seen a tremendous uptick in the number of American-made tote bags, wearables and water bottles that we have been selling these past few months.

As more and more factories produce these goods, prices will surely drop and the difference in cost from an overseas product will get closer to the cost of an American-made product, especially when you add in such other costs as ocean or air freight and turnaround time.

I am all for the Buy American mantra.  I, like most businesses here, prefer to support American jobs and grow our economy.

But, in five years, after the American flag emblem appears on everyone’s products and websites, what will be next?

Is red, white and blue the next green?

I hope so. I think so.

But please don’t abandon green.

Whether it is your marketing niche, unique selling proposition, or just the way you do business,  let’s continue to reduce climate change and continue to Think Green.

We should be able to be green and patriotic at the same time.

After all, what is more patriotic than leaving a greener planet to our families and neighbors?

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Are You Using Social Media to Promote Green Causes–Or Are You Just Promoting Your Product or Service?

June 14th, 2011 No comments

use your social media to promote green causesMany green companies spend most of their advertising and marketing budgets promoting their brand, but very few of them are spending a proportionate amount of effort on outreach.

With social media being free, are you making the most of this opportunity to promote green values and causes?

Your social media (including Twitter, Facebook,  and possibly LinkedIn) should be focused on promoting green issues that may be of concern to your clients and prospects.

Do not push product in this space.   This will not get Retweeted or Liked and it will annoy your audience.

Instead, this  effort should be geared to expanding your base and making your customers more aware of green topics, websites, causes, etc.

Spend your Social Media efforts promoting :

  • Local and National Green Events
  • Political and Legislative Issues Facing Voters
  • New Proposed Regulations/Policies Affecting the Environment
  • Ideas and Tips on Becoming More Green, Reducing One’s Carbon Footprint, etc.
  • Trade Shows and Fairs Relating to the Environment
  • Earth Day Ideas and Events

Become a resource to your clients and prospects … and your organization’s name will be remembered.

What are you plans to do more green outreach over the next 12 months?

I’d love to hear about it.

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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.  He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.  His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Green Marketing Dead?

June 7th, 2011 No comments
Some pundits are saying that green marketing no longer exists

Is This the End of Green Marketing?

I have read several blogs and articles lately saying that “Green Marketing is Dead”.

To paraphrase Mark Twain – Reports of green marketing’s death has been greatly exaggerated.

It is the hope that green marketing will morph into every organization’s marketing mix so the word “green” can be removed–but, unfortunately, that date is far from here.

I would gladly remove the word “Eco” from my company’s name (Eco Marketing Solutions) when that day comes…and would celebrate it.

However, I would argue that now is the time for increased green marketing, not less of it.

It seems that most of the “low hanging fruit” has already been picked–and the die-hard “greenies” have pretty much jumped on the bandwagon. The easy green converts (or pioneers) have all been scooped up.

To them, green marketing serves mostly as a gentle reminder of the companies they will support with their dollars.

The next steps are twofold:

1) First is grabbing a larger slice of the business from the “maybe green” or “sometimes green” set.

These are folks that will buy green products and services–when it is convenient.  They’d like to do more, but are not going out of their way for it.

This segment can be reached through greater green marketing in terms of outreach and education.

Companies that add more recycled content to their production/manufacture, improved corporate social responsibility and better promoting thee green aspects of the product stand the best chances of reaching this target market.

2) Reaching those who feel that Global Warming is an international issue–not necessarily their problem

These people are not hostile to global warming and are not global warming deniers.  They can be  persuaded through marketing campaigns designed to show how greener products can help stop expansion of the problems.

Unfortunately, this is a long-term goal, and can take as long as a generation to change behaviors, but the green marketing campaigns must be steady and consistent.

This should include greater out-reach and education-especially at the K-12 levels, as well as reaching senior citizens, who are most concerned about leaving a clean planet as a legacy to their grandchildren.

As far as the “brownies” or global warming deniers, they will eventually become a small minority if green marketing and outreach are effectively reaching the others.

Green marketing needs to step up in its role to shape public perception and increase demand for products that are truly green.

There are 4 P’s in Marketing:

1) Products: Products need to be manufactured with less energy and with more recycled or renewable ingredients.

2) Place: Green products need to become more widespread on retailers’ shelves.

3) Price: Prices need to come down as demand for green products increase, so the price differential is less noticeable–or disappears entirely.

4) Promotion: Promotion should include standardized international symbols pointing out what makes a particular product green.  There should be a small set of symbols, not the hodgepodge of green symbols that are causing confusion and green washing–both intentionally and unintentionally.

Let’s make green marketing go away.

Unfortunately, it looks like it needs to remain for a long, long time.

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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.  He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.  His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Cash Register Receipts May Be Killing Us with BPA–What is Safe Any More?

May 18th, 2011 No comments

Many popular cash register receipts contain bisphenol A--BPAFor over two years, studies have shown that most  standard cash register receipts contain BPA (bisphenol A)– a product that has been banned in plastic drinkware and most other items.

BPA had made headlines about two years ago, as scientists, health experts, and consumers press for a federal ban on food packaging made with the endocrine disruptive chemical that acts like a synthetic estrogen, shown to leach readily into infant formula, beverages, and canned food.

BPA exposure has been linked to breast and prostate cancer, infertility, learning disabilities, and a host of other health risks.

Most plastic bottles had to be revamped to do away with this chemical–and rightfully so. We, at Eco Marketing Solutions, in fact, removed BPA from our bottles as soon as we had learned and reported of its potential danger–nearly 30 months ago.

According to a recent article in SustainableBusiness.com,  a 2010 article in Analytical and Bioanalytical Chemistry, “Transfer of bisphenol A from thermal printer paper to the skin,” outlined that out of 13 thermal printing papers analyzed, 11 contained BPA. When taking hold of a receipt, BPA was transferred to the forefinger and the middle finger if the skin was rather dry, and wet or greasy fingers absorbed about 10 times more.

It goes on to say that most Americans are unaware that they are regularly exposed to BPA simply from holding cash register receipts,” says Michael Passoff, Senior Strategist with As You Sow. “BPA transfers easily to our skin and then through our pores into the body. Many companies continue to ignore the current science around this toxic chemical exposure and consumers are unknowingly exposed to these toxic threats every day.”

Yum! Brands  (owner of KFC, Pizza Hut, and Taco Bell) and Whole Foods are discontinuing the use of cash register receipt paper made with BPA…and I hope other retailers will do the same.  Wal-Mart, which usally leads the ways in pushing their vendors to make changes, should quickly follow suit.

Now that the word is out, it would be negligent for other retailers to continue to use cash register receipts containing BPA.

Kudos to Whole Foods and Yum Brands for putting their money where their mouths are– and helping to rid their customers of unknown sources of BPA.

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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.  He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.  His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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Is Going Green Elitist?

May 2nd, 2011 No comments

why is ging green considered a fad or niche

Green marketing messages targeting mainstream American consumers are missing the mark, according to a study released this week by consultant group OgilvyEarth.

The study, “Mainstream Green: Moving Sustainability from Niche to Normal” provides insight on how to close the Green Gap that persists between what consumers say and what they actually do around sustainable living.

One of their findings is that Green feels like niche rather than normal.  Existing green marketing is either irrelevant or even alienating to most Americans, the study asserts.

Half of Americans think green and environmentally friendly products are marketed to “Crunchy Granola Hippies” or “Rich Elitist Snobs” rather than “Everyday Americans.”

What can we, as green marketers do about it?

I think that we have already preached to the choir…and grabbed all the low hanging fruit, no pun intended.  The “greenies” are already aboard They are very committed to environmental issues and they do their best to reduce their carbon footprint.

Now, the next area to target would be the indifferent or occasional greens.  These would be similar to the independent voters,  if this analogy was an election and green was the candidate.

Many of the non-committers want to buy green products, but there are a few too many roadblocks standing in the way, such as:

  • price points -which often tend to be higher on green products
  • inconvenience – not having a good choice of product available at their favorite retail establishments
  • confusion – as far as why a particular product is more environmentally friendly tan an alternative
  • awareness – the environment is still not top of mind for many consumers
  • indifference – they’ll buy green products on occasions, but it is not their highest priority while shopping

We must not let these five issues get in the way of marketing and promoting your green products or services.

Your marketing should be geared to reinforcing the benefits that your product offers the planet. Do not assume that a little green eco symbol is all that it takes to attract people.

If the benefits are understood and clearly labeled (pictures help–they really are worth a thousand words), green product sales will increase ..and the green elitist connotation will eventually subside.

It takes time — just think how long it took for smoking to become a negative connotation vs. its previous sexy or debonair persona.

Hopeful, instead of greenies being thought of as elitists, people who do not make an effort to reduce their carbon footprint will be thought of in a negative light (like racists, bigots, homophobes, drinking and driving, smokers, etc.)  All those behaviors were accepted at one point in time, but are looked down upon today.

There is only one Planet Earth – we all need to make Going Green the Right Way–not a Niche Way of Thinking.

Here’s to a greener tomorrow, today.

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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.  He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.  His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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Starbucks Trying To Improve Their Cup Recycling Program

April 22nd, 2011 No comments

Starbucks trying to improve their cup recyling programAn article in Resource Recycling notes that Starbucks has released a report outlining its plans to make all of its cups reusable or recyclable by 2015, as contained in their report, Starbucks Global Responsibility Report: Goals & Progress 2010.

Last year, Starbucks tested the recyclability of its paper cups containing old corrugated cardboard with a pilot project in seven stores in Manhattan, which was later expanded to 86 of its New York locations. In 2011, it launched additional pilot projects to get a handle on the most effective ways to collect the cups.

The article reports that recycling the ubiquitous cups has been challenging for Starbucks, with coordination of its 17,000+ shops nationwide, as well as finding limited demand for the recycled cups, which account for about 95 percent of the company’s in-store beverage packaging.

“The real obstacle is the lack of robust commercial and residential recycling systems in many of the communities where we do business,” reads the report. Starbucks also plans to introduce front-of-store recycling in all of its company-owned locations by 2015, and so far has it in 5 percent of its stores.

“While we have a long way to go to reach our 2015 goal, we hope to see significant improvement in this area in 2011,” reads the report.

Perhaps if they became the primary purchaser of recycled paper cups, it would create momentum for this movement.  Starbucks can take the lead by using only recycled coffee cups. I think a market would be created immediately.

In the meantime, kudos to Starbucks for taking the green challenge seriously and promoting good corporate social responsibility.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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New Study Shows Earth Day Is Not An Over-Hyped Event

April 20th, 2011 No comments
Earth Day celebrations

Earth Day Celebration

I read a recent study by GreenBiz.com that showed that despite the heavy advertising and marketing of Earth Day’s 41st anniversary this year, only 3% of those polled feel the event is overhyped.

Nearly 60 percent of those members surveyed said it is just about right, while 37 percent feel Earth Day is underhyped. The members studied were part of the GreenBiz Intelligence Panel (GBIP).

The report goes on to say that overall, Earth Day activities at companies have stayed about the same, or grown, over the past five years. Just 14 percent said Earth Day activities have shrunk.

The economic recession appears to have had minimal impact on companies’ Earth Day activities for some 73 percent of those polled.

“I would attest to the accuracy of these statements, as this year saw a marketing spend on eco-friendly promotional items for outreach campaigns up abut 9% from last year, the 11th consecutive increase our company has seen”, says Robert Piller, President of EcoMarketingSolutions.com.  ” The recession and ensuing economic doldrums have not seemed to negatively impact the impact of Earth Day, for businesses and organizations of all sizes”, he continued.

In a very positive note from the report, it notes that in terms of employee engagement, 41 percent of GBIP members see Earth Day as one effort among many. The event also has buy-in from the top, with 80 percent saying their senior management supports the day’s activities.

This should bode very well for Earth Day 42 and beyond.

Let’ continue to make Earth Day about outreach with advertising, marketing and promotional items that educate the public, rather than promote a strictly branding effort or campaign.   It will be a win-win situation, as the public will think more highly of the businesses and organizations that get involved with Earth Day celebrations without blasting their logos everywhere. Subtlety of message is important for Earth Day marketing.

Here’s to a greener tomorrow, today.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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Go Green: Put Your Catalog Online

April 18th, 2011 No comments

Green marketers should avoid print catalogsAs a green marketer, I have talked about the need to shift away from printed catalogs–at least in the quantities that you have been printing.

Think about the number of catalogs that you throw out at the end of each year — or still have stuck in the corner of your office or warehouse (in case it becomes an eBay classic).

There are a few simple ways to cut your catalog printing and I suggest using a variety of the following steps, as they are not mutually exclusive:

1) Put your catalog on line.  We have just uploaded our new catalog with page-flipping technology, so it reads as easily as a print catalog.

Click here to take a look at how we have jumped on this new technology,which is now offered by dozens of companies.  A page-flip online catalog is much easier than a PDF file to read.   Most will have zoom capabilities and an index, so it resembles the experience of print catalogs.

2) Put your catalog on CD or recycled or bamboo USB Flash Drives:   CD catalogs are antiquated (remember those from AOL for 30 day trials)..so I’d make the leap to USB flash drives, if you have the budget.  These can have your logo on them, and the drives can be in the form of a pen, key fob, custom shape, recycled materials, etc.   These will be keep your logo in front of your client–while having your catalog at your prospect’s or client’s fingers–literally.

3) Have your catalog accessed through the use of QR codes.  Use these scan-ready codes on your business cards, flyers, postcards, promotional products –everywhere. Some people even use their QR codes as their image on LinkedIn and Twitter for maximum reach.

4) Switch from catalogs to sell sheets, flyers, postcards,etc.  If you are exhibiting at a trade show, a simple flyer or two can be more effective–and prevent the great dumping of catalogs at the airport or at night when attendees are just too tired to carry their briefcase any longer.  For those that are more qualified, a full-print catalog may be acceptable at that time, or the USB flash drive would be best.

Remember, not everybody that stops by your booth is a qualified prospect.  Use your catalogs more wisely.

If you use direct mail, a series of postcard mailings can be more effective than one bulk catalog mailing. Those that still need a full print catalog will let you know…but will be few and far between

If your company is going green, show your prospects and your clients that you are doing your best to reduce your carbon footprint.  Switch to digital catalogs is a good first step.

Here’s to a greener tomorrow, today.

PS Let me know how your reduction in print catalogs has affected your sales and costs..and if the switch was worth it to your company.  I’d be interested to hear from you.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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QR Codes: Great for Green Marketing Campaigns

April 12th, 2011 No comments

promote your brand with QR codes on your swag

Placing QR codes on all your promotional products will help you to measure ROI. Courtesy of EcoMarketingSolutions.com

As companies seek improved ways to communicate their marketing message while also reducing their carbon footprint, QR codes seem to be the ideal medium.

QR codes allow anybody with a PDA to scan the code with their phone’s bar code scanner –which then takes them to a predetermined landing page. You can direct customers or prospects to different landing pages–to gauge the response to a promotional product that you hand out to both measure the effectiveness of a flyer/catalog while also gathering metrics.

I have even seen billboards that are one giant QR code, which can be scaled to any size.

I do suggest using these QR codes on all promotional products so you can direct prospects to your pre-determined advertising message.

I am a firm believer in measuring all advertising,  including SEO and SEM, print ads, flyers, brochures, postcards and even advertising specialties so you can determine which gives a better ROI.

Imagine handing out a useful imprinted tumbler or tote bag with your QR code on it–instead of a printed catalog at your next trade show.

First, you’d save a ton of money in shipping and drayage costs.

Then you’d reduce waste, as many attendees dump their bags at the airport when they find out that they are past the weight limit.  Most keep the gimmes and swag and chuck the heavy printed catalogs. As a green company, surely you do not want to waste expensive print catalogs–only to find out that they will end up in the landfills–unread.

Also, you’d save money on printing costs, as you can print few catalogs – or even go to print-on-demand.  I, and many other green marketing companies have switched to a paperless catalog–instead puttng it online and available on recycled USB drives.

Being a green marketer means thinking about ways to reduce waste.  Being a sharp marketer, means looking for new ways to reach your target audience.

Let’s make Every Day, Earth Day.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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