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Posts Tagged ‘Eco Marketing Solutions’

Business Success 101: Keeping Business Simple – And Thriving

June 20th, 2014 No comments

Key to Business Success: Keep It Simple

ideas for business success

Austin, Texas: This is the 6 year anniversary of my company Eco Marketing Solutions and my 32nd year overall in this industry –and as I reflect on these 3+ decades, I attribute most of my success to keeping things simple.

Selling eco-friendly promotional products is not brain surgery.

I focus on three areas and everything else just falls into place:

1) Quick Followups: All emails and phone calls are returned within 90 minutes–usually within 10 minutes.

Why?  Because it’s the right way to handle messages.  I like my emails and calls returned quickly — and obviously, so do my clients.

2) Attention to Detail: In the promotional products business, there are many variables-such as product colors, ink colors, location of imprint, quality of artwork, deadlines, correct shipping addresses, etc. that need o be handled.  And deadlines seem to keep getting shorter and shorter.

We choose the old adage: Measure Twice, Cut Once. Careful attention to detail at the beginning of the order saves countless hours of last minute panic.

We do many orders within 24 and 48 hours.  We just make sure we are ready to go when we get those rush orders.

3) Referrals: Referrals are not the thing that I actively ask for.

I think that is a bit tacky.

We get so many referrals because customers are happy to tell their friends and colleagues about our company.

Referrals are our lifeblood.

How about your company?

Are you keeping things simple?

Do you always seem to be behind in production?

Are you getting plenty of referrals?

Keep your business simple.

Focus only on what gets optimum results.

Nothing else matters.

Simplicity keeps a business manageable.

I hope to be doing this for another 32+ years.

How about you?

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Choosing Recycled Holiday Gifts: It Is a Reflection on Your Company

September 17th, 2013 No comments

Do You Plan to Hand Out Recycled Holiday Gifts This Year?

recycled Holiday giftsby Robert Piller

Austin, Texas:  Believe it or not, even though we are just halfway through with September, I have written up dozens of Christmas Holiday orders already for my clients.

Unfortunately, the debate is just as strong this year as in previous years– in trying to convince my clients that the Holiday gift they choose to give to their clients and employees is a reflection on their company and its ideals.

Are you planning to give recycled Holiday gifts out this year?

Electronic gifts are great. So are gifts of food.

But do they showcase what makes your company unique: your commitment to the environment?

Your branding is an accumulation of your marketing messages–from the way your staff is dressed, to the look and feel of your website and collateral materials, your blog posts, your promotional giveaways and the Holiday gifts that you hand out.

Be consistent in your messaging.

You cannot talk about how “green” your company is — and then hand out imported stress toys at trade shows and imprinted electronic gadgets for Christmas.

It sends out mixed signals and confuses your position in the minds of your clients, employees and prospects.

Choose your Holiday gifts wisely this year. 

Do your Holiday gifts reflect what you preach all year long about environmental stewardship?

Do they showcase your company in a positive way that enhances their opinion of you as a green organization?

Think green throughout all your customer contacts–because one weak link can ruin the goodwill you have worked so hard to achieve.

We practice what we preach here at Eco Marketing Solutions.

For the past few years I have given out recycled messenger bags, Christmas tree seedlings in a tube, bamboo cutting boards and hardcover books on the environment – all branded with my logo and messaging.

Give it some thought.

Start planning your Holiday gifts now – and insist on something recycled, organic and/or sustainable.

Happy Marketing!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Starbucks Will Roll Out a Refillable Coffee Mug for $1. Are You Willing to Support Other Restaurants That Do The Same?

January 3rd, 2013 No comments

Imprinted coffee mugs and tumblers can promote your restaurant or store

Support Businesses That Offer Refillable Coffee Mugs and Water Bottles

Austin, Texas: As I had mentioned in yesterday’s blog post, Concord, Massachusetts became the first city in the US to ban small bottled water containers in an effort to reduce waste and encourage the use of reusable water bottles.

Today it was noted that Starbucks will begin to offer a reusable plastic coffee tumbler for $1 as a way of reducing its use of single use coffee cups.

In fact, they are planning to offer a discount of up to a dime to customers that bring in their cup to help remind and reward their usage.

Offering imprinted tumblers and imprinted sports bottles makes economic sense – both from a fiscal point of view–as well as from an environmental view.

A 2012 ASI industry study shows that 87% of recipients of an imprinted promotional item (like a tumbler, mug or water bottle) recall the advertiser on the drinkware.

And 47% have a more favorable view of the advertising company after receiving the item.

The study also shows that the average imprinted tumbler or bottle are kept for 7.1 months–giving your brand and message great visibility for a very low cost.

On the environmental side, it has been reported that North Americans throw away 2.5 million plastic bottles every hour — that’s 60 million plastic bottles per day–21.9 billion bottles per year!

And that is to say nothing of Styrofoam and paper mugs and cups.

Can you imagine the impact we would have if every restaurant, snack shop, coffee shop, donut  stand, etc. sold or gave away refillable and reusable bottles and tumblers to replace these single use containers?!

Let’s start to make an impact.

If you are a consumer, bring your refillable and reusable cup (with any brand or logo on it) to your favorite eatery and tell them to fill up.  And while there, ask them why they do not offer refillable cups of their own.

If you are a business or restaurateur–what are you waiting for?

Order imprinted coffee tumblers, coffee mugs or water bottles today.  (We can help you with that – if you don’t already have a trusted source of environmentally-friendly promotional items–FYI.)

Get started right away.

No more single use containers.

Tell your friends.

Tell your favorite shop owners.

No more tossing out 21.9 billion bottles a year.

Here’s to a greener tomorrow, today!

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Concord, Massachusetts is First US City to Ban Small Plastic Single Use Water Bottles. Will Your Town Be Next?

January 2nd, 2013 No comments

Concord, MA is first city to ban small Bottled Water containersAs Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles?

Austin, Texas     Good news for environmentalists!

Concord, Massachusetts became one of the first cities to ban small, single use water bottles (1 liter or less).

From what I have been reading, this trend is likely to continue as the drive to reusable water bottles gains momentum.

I always bring a reusable bottle to restaurants – and get strange looks at times… as if it was a strange and weird act I was performing.

At c-stores and grocery stores, hopefully it will encourage at least a trade up to larger bottles to help reduce waste and litter.

Even more hopeful will be the increased use of tap water with a water filter – to reduce the use of plastic bottle even more.

I know of a company called Sodastream that even makes a soda machine from your own water and concentrated mix– thus eliminating the need to purchase plastic soda bottles.

Anything we can do to encourage  the elimination of wasteful packaging ( and the shipping of bulky water and soda bottles) is to be commended.

Their carbon footprint and impact on the environment is something that can easily be avoided.

Support manufacturers and companies that offer concentrated products–from beverages to laundry detergent – and everything in between to help reduce the production of plastic bottles.

That is the simplest way to reduce waste–even without the added push for recycling efforts.

Smart retailers would be wise to consider a refillable water bottle promotion –where they can sell (or even give away for free) reusable water bottles or sports bottles with their logo on them.  It will be reused over and over again at a cost of pennies per use.

Our sales of imprinted water bottles has increased nearly 250% in the past three years as more restaurants, convenience stores and grocers encourage the use of refillable bottles.

How will you help to reduce the use of single-use plastic bottles?

Here’s to a greener tomorrow, today!

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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5 Steps to Avoiding Product Recalls on Your Promotional Products

November 8th, 2012 No comments

Be Sure Your Promotional Products are CPSIA Complaint to Avoid Recalls and Legal Issues

Tips to prevent product recall on promotional productsAustin, Texas: Although it seems like the  promotional products budgets seems to have increased for the majority of firms this past year as the economy picks up, the number of lawsuits have also increased.

Promotional products made overseas for large retail companies have been getting recalled at an alarming pace for lead content – either in the product or on the embellishments or imprint inks. This list includes shirts, water bottles, magnetic items –to name a few.

These companies should have known better as these recalls were easily avoidable with a little due diligence.

However, what is a smaller company to do to navigate the safety waters and to avoid product recalls and bad publicity for the promotional products.

Here are some tips to consider when ordering promotional products safely:

1) Learn the Law. Congress passed the Consumer Product Safety Improvement Act of 2008 (CPSIA) aimed at protecting children 12 years of age and under from all products containing lead and phthalates.

2) Try to determine if your promotional product is for children or for general use.  This is a judgment that a court might determine–not for you to decide for the court.     Some obvious things to consider:

  1. a- Is it a game or a toy?
  2. b-Is it brightly colored?
  3. c-Does it have a licensed character on it?  Even if it is an adult XXL men’s sweatshirt, if it has a cartoon character or licenced character on it – it might very well be construed as a child’s item.
  4. d- Does it appeal to a child 12 years or under?

3) Get proper testing and certification. If you will be importing your promotional products, it pays t spend a few hundred dollars getting third party certification.  The company that you purchase these items should know how to get this done.

If you are ordering off-the-shelf stock promotional items, ask for the certification certificate for that item.

4) Vet your Promotional Products Distributor. Work with a promotional products distributor that has experience in compliance and carefully vets his suppliers for product safety and social compliance.   We make sure everybody has taken classes on CPSIA compliance and has a firm knowledge in the law and its ramifications.

5) Err on the side of safety and caution. When in doubt, redesign the product so that it cannot be misconstrued as a child’s item — or get the certification that is required just to be on the safe side.

Promotional products can be a great way to market your brand and to reach a targeted audience.  It has one of the lowest cost per thousand impressions of any form of advertising out there.

Just cross your T’s and dot your I’s – and work only with a promotional products company that understands CPSIA to avoid any unplanned issues.

Here’s to a successful promotional event.
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Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Earth Day a Dying Event?

April 16th, 2012 No comments

Is Earth Day DyingIdeas to Save Earth Day for Future Generations

Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers.

For the months leading up to it, we sell millions of live tree seedlings with company logos, imprinted reusable tote bags, recycled pens, pencils, coloring books, water bottles, and other eco-friendly promotional items— all with an Earth Day theme or recycling message to corporations large and small, as well as to government institutions who believe in the need for eco marketing.

This year seems a little different.  As of today, sales are up only 8% over last year — and that is down from our 18-25% average sales increases that have been more typical over the past decade.

More importantly I am wondering  why am I not hearing about Earth Day too much this year?

Some of my major corporate account shave scaled back from Earth Day events and marketing efforts, as have many city governments.  Luckily, many smaller companies have been picking up the slack – but not making the same impact.

“A cause not promoted is a cause soon forgotten”, I always say.

Earth Day is a accumulation of branded and educational messages that reach the mass audience over a period of time.

Kids learn about Earth Day from their schools. Parents are reminded of it on their national or local news shows, in the newspapers and, hopefully at work.

But if the number of organizations promoting Earth Day are leveling off – or falling – then the message of Earth Day will soon die.

Religious institutions know this very well, which is why the major stories of the Bible are inculcated at a young age, and re-told year after year. It is not told once and hoped that it sinks in.

People like stories — and the message of Earth Day needs to be filled with memorable tales of recycling efforts, energy reduction and global warming evidence.

Perhaps it should focus on local or national heroes.

We cannot hide from global warming or pacify non-believers because “they are entitled to their opinion”. Just because someone doesn’t believe in something doesn’t mean they are right.  I had dinner with a neighbor the other day that said they do not believe in the Internet–that it was a fad.

That doesn’t mean they are right.  I’ll continue to use the internet and promote my business through it, while they do things the old way.

Earth Day needs stories.

Earth Day needs legends and heroes.

Earth Day needs songs.

Earth Day needs characters –like the Easter Bunny.

Earth Day needs a universal symbol, like Breast Cancer Awareness has the pink ribbon.

Most of all, Earth Day needs to be the focus of educational institutions, businesses, and dare I say, religious institutions.  A greener planet should be something we all believe in and something we all strive for — without wedge issues of whether climate change is hoax or not.

Whatever your belief is on climate change, a world with less pollution and with more of a focus on reusability, reduction of resources and recycling efforts is a win-win for all.

Let’s put the focus back on Green for Earth Day.  Let’s leave the name calling and finger pointing out of this event and make it one of the biggest holidays and events on an annual basis.

I’d love to hear your comments about ways to bring back the impact of Earth Day.

Here’s to a green tomorrow today!

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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How Important is Quality and Social Compliance When Choosing Your Promotional Products Vendor?

January 24th, 2012 No comments

Product Safety and Quality Taking a Lead Role in Promotional Products

How high on your list is quality and safety when choosing advertising specialties?Austin, Texas: In my years of experience, I can sort the buyers of promotional products  into four main classifications:
1) Price is King

2) Need it Yesterday

3) Gimme the Newest, Latest & Greatest

4) Image is Everything

Up until recently, those four categories were sufficient. Sure, there were splinter groups–insisting only on eco-friendly promotional products or only promotional products Made in the USA.

But, with CPSIA and other health and safety related requirements and lawsuit threats, product safety and quality needs to become number one for any company that fears potential negative feedback or legal issues.

Eco Marketing Solutions has committed itself to working only with leading factories and suppliers that hold compliance issues at the forefront and build it into their business culture.

In fact, many of our top suppliers are active or founding members of the Quality Certification Alliance, an independent, accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise.

QCA Accreditation is granted to companies who complete multiple independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness by QCA Accredited companies, the promotional products industry and end-user clients.

According to the QCA website, in order to provide the accountability necessary to assure buyers and end users that products meet applicable measures of compliance, QCA Accreditation tests not only for the presence of and completeness of compliance programs but also the effectiveness of these programs in detecting and deterring noncompliance. This comprehensive program assess five key areas:

Product Safety

A QCA Certified Supplier has policies and procedures that are robust and able to detect and deter non-compliant product from shipping to customers. Corporate brand equity is also protected by reducing the need for product recalls, thus keeping news of any unsafe product out of the headlines. The processes include:

  • A commitment to assuring consumer safety and brand security
  • Design guidelines that cover legal and product performance requirements as well as raw material specifications
  • A product approval protocol that assures only product meeting specified design guidelines is approved for manufacture
  • Testing guidelines for internal evaluations and third-party assessments
  • Mechanisms for assuring traceability
  • Recall protocols

Product Quality

A QCA Certified Supplier has procedures in place governing product quality from design through manufacturing that provide a means to monitor and verify quality standards are maintained throughout the process. An expectation of quality is established with:

  • A formally documented Quality Manual
  • A process that assures only product for which an approved standard exists are manufactured
  • Inspections for both pre- and post-shipments
  • A process for evaluating root cause and assigning corrective actions
  • Supplier qualification programs

Supply Chain Security

A QCA Certified Supplier’s policies and procedures meet the security criteria established by U.S. Customs’ C-TPAT (Customs Trade Partnership Against Terrorism) program that protects our borders. A supply chain security program should encompass both domestic and offshore process and facility review. It should include:

  • Container security
  • Facility physical security
  • Procedural security
  • Access control
  • Supply chain visibility

Social Accountability

A QCA Certified Supplier’s policies and procedures ensure that those facilities that are part of its supply chain adhere to legal and ethical standards that are based on internationally agreed upon protocols of the UN Global Compact. These include:

  • Worker’s rights
  • Legal compensation requirements
  • Physical working and living conditions
  • Worker safety

Environmental Stewardship

A QCA Certified Supplier’s policies and procedures promote an ongoing stewardship of the environment, which includes:

  • Compliance with local environmental regulations
  • Recycling
  • Restriction and monitoring for banned substances
  • Resource management

Does it cost a little bit extra to go with factories that test and re-test for the highest quality standards? Yes, but only minimally.

When we checked prices between QCA products and similar non-accredited products, there was a price discrepancy of between 1.4% and 5.7% on 100 randomly selected items, with an average of 2.33% difference.

Is it worth it to your organization to pay an extra 2.33% to ensure the highest standards in quality and product safety?

If you are looking for the absolute cheapest promotional products without concern for safety or social responsibility, we are not going to be your best bet.

If you are looking to get promotional products that portrays your brand and image in the most positive light, we aim to be your client and partner in your marketing efforts.

Give us a call and let’s discuss how we can help you promote an environmental message in a socially responsible way.


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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Green Marketing: Time to Look Back and Plan for the New Year

December 27th, 2011 No comments

Eco Marketing: How will you be going green in 2012?Austin, Texas: As the year comes to a close, it is time to take a look back at your marketing efforts to see if you met your green marketing goals.

As an eco-marketing company, you must be at the forefront of green technology,  waste reduction, recycling and other green initiatives.

Take a look back to see if you can pinpoint measurable reductions in paper usage, miles driven by you and your fellow employees, energy reductions in running your business, supply chain mandates, etc.

Talk to your employees about other areas where you can achieve energy savings, whether it be as simple as thermostat changes and weatherization or more profound and deeper changes.

As the new year approaches, take time to see where you can lead on environmental causes, promote green outreach programs and motivate and inspire your employees, your customers, your vendors and the general public.

Look over your marketing materials to see how you can educate your audience both on the value of your greener product or service, but also on environmental issues in general.

Be sure to practice what you preach in terms of using recycled paper for print, as well as using recycled promotional products to carry your branded message.

Going green cannot be a one-person plan. Be sure your employees are actively behind your green initiatives and agenda.

Did you reach the goal of 10% energy reduction in 2011?

If not, let’s double down and make it happen in 2012.

If so, can you achieve 11% reduction this year?

Keep striving for a greener planet.

We’re all in it together.

Happy New Year!

May 2012 be the greenest one yet.


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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Are You Hiring Employees that Align With Your Green Corporate Agenda or Culture?

October 13th, 2011 No comments

Green corporate brandingAustin, Texas:  Companies of all sizes are talking about corporate culture these days.

But are your employees all on the same track? If not, how can they positively shape your brand?

As more and more companies open up their social media to all employees, it is imperative that each employee buys into your agenda, so that your corporate culture can be expressed freely, but with a clear understanding.

For green businesses and organizations that are going green, it is crucial that when hiring, you seek employees that understand and appreciate the green movement, and understand global warming, sustainability and how mankind impacts these issues.

Ask questions to uncover their thoughts on these important green issues.

What are their thoughts on global warming?

See what kind of car they drive.

Discuss your corporate culture and be sure the buy into it.

A company is only as good as their weakest link.

Without complete buy-in, this employee might engage with customers online, in person, at a trade show or on the phone or with peers — and their message may not be in sync with your own.

Each employee must truly understand and believe in your green mission in order to spread your culture.

Take time before hiring your next employee.  Instill in them your green mission, your corporate goals — and make sure they are in alignment.

This is true from everyone from the shipping clerk to your bookkeeper, and everyone in between.

Corporate culture shapes brand culture.

Keep training and instilling your green mission and culture into your employees. Brand it into your employees as much, if not more, than you brand it to your customers.

A green corporate culture must be nurtured.  It cannot be a one time event, or mentioned and promoted only for your annual Earth Day celebration.

It must be a part of how your company does business. It must be a part of your company’s footprint and brand identity.

And it must be part of your employees personal beliefs.

Shape those already on board for buy-in.

And make sure all new hires understand and agree with your corporate green mission and stance on sustainability and environmental agenda.

I am all for diversity in a workforce.  Political parties, race, religion, age — variety is the spice of life and it is good to have a broad mix.

But if your employees do not believe in your green agenda, they can unintentionally subvert your mission and show your company in a poor light during customer interactions.

What kind of questions are you asking your new hires to make sure they want to be a part of your green business?

Please share them with me.  I’d like to know.

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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