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Posts Tagged ‘eco friendly promotional items’

Eco Friendly Holday Gifts Reflect Your Brand Identity

October 13th, 2014 No comments

Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging

choosing eco-friendly corporate Holiday giftsAustin, Texas: I am a bit disheartened by the number of my green clients that do not seriously consider eco-friendly logo holiday gifts for their employees and customers.

Choosing eco-friendly Holiday gifts reinforces your brand identity and commitment to the environment.

Building your image on environmental stewardship takes time.

How you present yourself matters–in all forms of correspondences.

If you are not using recycled paper business cards or are not reducing the amount of paper you are using in your handouts–you are giving conflicting signs to your clients and employees.

Same holds true for the corporate logo clothing and all your promotional products.

When giving out Holiday gifts, do your products show the amount of recycled content used or that is is made of organic or natural fibers?

Be consistent in your branding and your image.

If you are a green company–market it proudly.

If you sell eco-friendly products or services–be true to your message.

Your client are probably buying from you BECAUSE you have a green alternative to what they were suing in the past.

Don’t ruin your good reputation by confusing them and going  with non-recycled or non-eco-friendly products for your holiday gifts.

Same holds true for employee gifts.  Your employees are your brand ambassadors.

Be consistent in all your messaging.

Be consistent in your packaging.

Be consistent with your promotional products.

Be consistent with your branded Holiday gifts.

Here’s to a greener tomorrow, today!

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Choosing the Best Eco-Friendly Promotional Products For Promoting Your Green Marketing Message

December 6th, 2013 No comments

5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event

tips on choosing the right promotional productsAustin, Texas: One of the most frequent questions we get from customers is ” How do I choose the best eco-friendly promotional product for my event?”

First, the bad news: There is not any ONE best promotional item for all our needs.

If there were, my website would contain just that one item–and not 50,000+.

Now, the good news is that choosing which is right for you is simple if you can answer the following questions:

1) What Type of Event is This For?

Trade Show? Conference? Holiday Gifts? Earth Day Event?

Match the promotional gift for the event so that they will not be tossed out at the airport– or thrown away because the recipients will be outside and do not want to carry a tote bag with them all day.

2) Who Will Be Attending This Event?

It goes without saying that you will want to match the promotional items with the correct demographics.

Are these for children?  If so, you will have to be concerned with Consumer Product Safety Issues (CPSIA) and regulations.

Are these for students?

For politicians?

For parents

Think about the target audience before selecting the right promotional item.

3) What is Your Goal in Distributing these Promotional Items?

You should have an idea of what your goal is:lead generation, getting a donation, having the person go to your website, education, etc. Without a clear-cut goals, how will you be able to measure your effectiveness.

4) How Will You Be Distributing the Promotional Gifts?

Will you be mailing them out. If so, size and weight come into play.

Will you be handing them out at a trade show? They usefulness and imprint size take center stage.

5) What is Your Budget?

Determine your overall budget and cost per recipient.

Then decide if all recipients should be getting the same gift–or if you can divide that budget into A, B and C clients–depending on their potential business- and order accordingly.

Where do Your Customers Usually Make Their Purchase Decisions?

Try to visualize the place that your customers contact you when they need to place an order.

In their car??  Then a gift that will be on their dashboard or cup holder would be the best idea.

At the office?  Then own their desktop space–pens, calendars, USB drives, etc.

At their home…well you get the idea by now.

The right eco-friendly promotional gift can be used again and again– and keep your message and brand front and center.

The wrong item can waste quite a bit of money.

Also, don’t use the same item year after year–unless your ROI is phenomenal.

And don’t use the same item for every event–as you will not be most effective.

Choosing the right eco-friendly promotional item for your event s simple if you just give a little thought ahead of time.

Use a promotional products professional that can help match your budget and message to the right eco-friendly promotional products.

Happy Promoting!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Is Earth Day a Dying Event?

April 16th, 2012 No comments

Is Earth Day DyingIdeas to Save Earth Day for Future Generations

Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers.

For the months leading up to it, we sell millions of live tree seedlings with company logos, imprinted reusable tote bags, recycled pens, pencils, coloring books, water bottles, and other eco-friendly promotional items— all with an Earth Day theme or recycling message to corporations large and small, as well as to government institutions who believe in the need for eco marketing.

This year seems a little different.  As of today, sales are up only 8% over last year — and that is down from our 18-25% average sales increases that have been more typical over the past decade.

More importantly I am wondering  why am I not hearing about Earth Day too much this year?

Some of my major corporate account shave scaled back from Earth Day events and marketing efforts, as have many city governments.  Luckily, many smaller companies have been picking up the slack – but not making the same impact.

“A cause not promoted is a cause soon forgotten”, I always say.

Earth Day is a accumulation of branded and educational messages that reach the mass audience over a period of time.

Kids learn about Earth Day from their schools. Parents are reminded of it on their national or local news shows, in the newspapers and, hopefully at work.

But if the number of organizations promoting Earth Day are leveling off – or falling – then the message of Earth Day will soon die.

Religious institutions know this very well, which is why the major stories of the Bible are inculcated at a young age, and re-told year after year. It is not told once and hoped that it sinks in.

People like stories — and the message of Earth Day needs to be filled with memorable tales of recycling efforts, energy reduction and global warming evidence.

Perhaps it should focus on local or national heroes.

We cannot hide from global warming or pacify non-believers because “they are entitled to their opinion”. Just because someone doesn’t believe in something doesn’t mean they are right.  I had dinner with a neighbor the other day that said they do not believe in the Internet–that it was a fad.

That doesn’t mean they are right.  I’ll continue to use the internet and promote my business through it, while they do things the old way.

Earth Day needs stories.

Earth Day needs legends and heroes.

Earth Day needs songs.

Earth Day needs characters –like the Easter Bunny.

Earth Day needs a universal symbol, like Breast Cancer Awareness has the pink ribbon.

Most of all, Earth Day needs to be the focus of educational institutions, businesses, and dare I say, religious institutions.  A greener planet should be something we all believe in and something we all strive for — without wedge issues of whether climate change is hoax or not.

Whatever your belief is on climate change, a world with less pollution and with more of a focus on reusability, reduction of resources and recycling efforts is a win-win for all.

Let’s put the focus back on Green for Earth Day.  Let’s leave the name calling and finger pointing out of this event and make it one of the biggest holidays and events on an annual basis.

I’d love to hear your comments about ways to bring back the impact of Earth Day.

Here’s to a green tomorrow today!

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

14 Tips on Going Green at the Local Level

September 13th, 2011 No comments

Green marketing on a macro levelAustin, Texas:  As a marketer, it seems like it gets tougher and tougher to stand out from the crowd in a world of advertising, e-blasts, social media, etc.

As a green company, it is just as difficult.  Many people are using the word “green” in their name, in their product description, on their packaging, etc.

How can you catch your customer’s attention while so many other companies are also going green?

Well, have you thought about going green locally? Going green at the community level?

Think of ways to promote green outreach to your community.  It is easier to make an impact on a micro level, and it will build goodwill for your organization.

Here are a few simple ideas to keep your green message in front of your community:

1-Sponsor a portion of a highway for litter pickup.

2-Plant trees at a park or school or community center.

3-Speak at local organizations about how companies can “green their office”–such as at chamber of commerce meetings, Lion’s or Rotary Club meetings, etc.

4-Sponsor a booth or table at your city’s Earth Day Festival.

5-Start an Earth Day celebration in your town.

6-Team up with other businesses to promote green seminars, trade shows or fairs.

7-Get your vehicle wrapped with green messages and slogans.

8-Team up with other businesses and sponsor a Trash Pickup Drive–that takes oils, paints, batteries, prescription pills and other non-hazardous trash that cannot disposed of during regular trash pickup.  Get involved with your city’s Solid Waste Department to see how you can help.  You can also bring in the local Boy Scouts and Girl Scouts to participate with you.

9-Work with your city’s solid waste or public utilities department and see if you can help with donations, giveaways, speeches to the general public, cross promoting with their programs, etc.  City services have very tight budgets, and the more public support they get, the better.

10-Sponsor an e-Waste Trash Disposal drop off campaign.  These drop off stations can be wrapped or logoed with your brand — and you can work with local e-waste recycling centers to handle the recycling and disposal of these items.

11-Put together a YouTube or PowerPoint presentation about green issues concerning your community – and use it internally, promote it on social media, lend it to local news outlets and to city services, who might utilize it in some ways.  These presentations need to be 100% non-commercial, with just your logo and message at the end for a few seconds.  If it reeks of commercialism, it will fail.

12-Give out eco-friendly promotional items instead of plastic ones.   Each of these items, from imprinted environmentally-themed coloring books to information wheels should have educational value.

13-Practice what you preach in public.   This would include having a recycling program both at  home and at work, downsizing to a more fuel efficient vehicle, switching to CFL or LED lighting, etc.  Don’t be caught in a lie, promoting yourself as “green” just for appearance sake.

14-Keep in mind: It is important at these events to keep the focus on education and outreach on environmental issues-and not be a shill for your company.  You will have a much more positive impact on the audience.

Stand out from your competition.

Be creative.

How do you plan to promote your green organization to your audience?

I’d love to hear about it.

Let’s make Earth Day Every Day.

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter

Earth Day Network:Interesting Site About Earth Day That’s Worth a Visit

January 31st, 2009 No comments

I came across an interesting website the other day that I thought my readers would find interesting, the Earth Day Network.

According to the site, through the Earth Day Network (EDN) “activists connect, interact, and have an impact on their communities, and create positive change in local, national, and global policies. EDN’s international network reaches over 17,000 organizations in 174 countries. Our domestic programs engage 5,000 groups and over 25,000 educators coordinating millions of community development and environmental protection activities throughout the year. Earth Day is the only event celebrated simultaneously around the globe by people of all backgrounds, faiths and nationalities. More than a billion people participate in Earth Day each year.”

Earth Day Network’s programs and activities are guided by the following goals:

• Promote Civic Engagement
• Broaden the Meaning of “Environment”
• Mobilize Communities
• Implement Groundbreaking Environmental Education Programs
• Help Bring Clean Water and Sanitation to the World
• Inspire and engage college students to become environmental leaders
• Support Earth Day Events and Actions around the World
• Workplace Giving Through Earth Share

If you see other eco-sites that might be worth investigating, please drop me a note.

Remember, Earth Day is April 22.

Happy Earth Day!
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for anyone interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.