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Posts Tagged ‘Earth Day’

Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Choosing the Right Green Promotional Products: Quantity vs Quality?

March 10th, 2014 No comments

With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns?

green promotional productsAustin, Texas: The frantic calls are starting to come in each day for Earth Day promotional items.

My first four questions are always:

1) Who will you be giving these gifts to?

2) What is your goal?

3) How will you be distributing these green promotional items?

4) What is your promotional products budget?

Once you know the answers to these 4 questions, you can then determine the right gifts for your audience and event.

Quantity vs. Quality?

It is an age-old decision.

Is one strategy better than the other?

Well, I’m a big proponent of measuring the ROI (return on on investment) of your promotional product spend.

Meaning, I like for ways to measure the effectiveness of your promotional products so that they can be viewed as a marketing or advertising expense rather than just a trinket or giveaway with no perceived value.

The best way to measure the ROI of your promotional products is to have a call to action.

Perhaps that call to action is to have the recipients go to a website to download a report, or white paper, make a purchase or to sign up for a newsletter.

Create a specific URL (landing page) that is promoted on your promotional items and see how many responses you get compared to the total number of items you had handed out and your expenditure.

I like a tiered approach–such as a low-cost promotional item for mass handouts, but a higher end promotional product for taking an action step.

So, for example, you can give away a recycled pen or recycled Frisbee to everyone who comes to an Earth Day event.  But if they sign up for your seminar, place an order, take the next action step, etc–they can get a nicer green promotional products–such as a recycled USB flash drive or recycled backpack.

So, quantity vs. quality?

I think you can do a little of both to maximize your promotional products ROI.

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Why Green Marketing Should Become a 12-Month Mindset

August 16th, 2013 No comments

Green Marketing All Year LongPromoting Green Causes 12-Months a Year

By Robert Piller

Austin, Texas: I met up with about a dozen of my top clients at a  recent conference and we discussed the topic of green marketing.

The majority of the marketers had 80-85% of their marketing budget planned for first quarter, insisting that it was the time to promote the environment–especially around Earth Day events.

As this discussion went on for a while, the key take-away was their impression that people start thinking of the environment more in the Spring, as snow melts in many parts of the country, lawns and trees start to get green again, birds start chirping and the sun is finally returning.

Nothing wrong with that argument at all.

Who doesn’t think about the environment with the first warm day of Spring?

But what a wasted opportunity!

If everyone is promoting green causes and products in the Spring, that leaves a tremendous void for marketers to step in to promote their green products, service and causes.

Just because Breast Cancer Awareness Month is in October, doesn’t mean 100% of an organization’s fundraising efforts for that cause should be in October..as that message gets cluttered and does not make the same impact as a year-long campaign.

Sort of like “Christmas in July” promotions.  Those stand out–not just because of the juxtaposition of the name – but there is no clutter for Christmas in the Summer.

If you are a green marketer looking to stand out, try winter or fall.

Why not?

The impact will be greater.

Your ROI will be higher.

And your competition will not be in that same space as you.

Think about it.

Test it.

Springtime in January?

I guarantee you that will make an impact and catch the attention of your audience.

Or better yet, target your market all  year long to keep it top of mind.  The impact and ROI will be much greater.

Here’s to your green marketing success.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Are You Speaking to Groups Throughout the Year to Promote Improved Environmental Education?

June 26th, 2013 No comments

green-educationAre You Continuing to Educate Consumers About Environmental Causes?

Austin, Texas: Since education is the key to gaining supporters for environmental causes, when was the last time you spoke in public about a green issue: recycling, anti-litter, composting, energy efficiency, solar power, carbon footprint, etc?

When was the last time you blogged about ideas to help improve the environment?

Have you been active or complacent in promoting environmental education?

The green movement needs acolytes and proselytizers.

We have plenty of critics and plenty of companies using greenwashing to subterfuge the issue.

We need increased environmental education.

We need greater transparency.

Don’t speak about your new green product or service.

Speak on the topic of the environment and environmental stewardship.

Explain the basics.

Implore action.

Discuss green issues.

Promote greater education.

Grow the base.

Work with other green organizations to create synergy in these educational endeavors.

Possibly create symposiums, online speeches, forums or debates.

Bring in people from all sides of the green spectrum – as environmental education is about presenting the facts – and then letting people decide for themselves.

Earth Day cannot be the only day of the year that you promote a greener planet.

Get more involved today.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Earth Day Marketing is Not Dead Yet

March 29th, 2013 No comments

Earth Day Marketing Shows an Uptick This Year

Earth Day Marketing and Promotions are stronger than they have been in yearsAustin, Texas:  Quit Talking About the end of Earth Day Marketing.

Earth Day is still going strong.

To paraphrase the song in Monty Python’s Spamalot -, Earth Day is Not Dead Yet!

Last year we were up about 10% over the previous year in Earth Day marketing and promotions–everything from imprinted recycled coloring books about the environment to recycled water bottles, recycled tote bags and live tree seedlings.

This year, I am happy to report that Earth Day marketing spending with our company is up nearly 22% from last year, reports Robert Piller, President of Eco Marketing Solutions, one of the largest and most established providers of recycled promotional products in the country.

We are noticing more participation from local businesses, organizations and schools that seem to be finally catching on that this is a singular event that can help promote or launch a green friendly product or service.

We are also noticing religious institutions of all denominations are getting involved in the environmental debate and discussions.

On top of this, I am seeing larger reorders from my existing clients that did not order enough for their crowds last year.

The media still cares about Earth Day — and it is every marketers job to keep it at the forefront–especially on Earth Day!

Volunteer to speak to local groups.

Call or write your local TV stations that are hungry to fill air time on Earth Day with local happenings and events.

Write articles and blogs.

But keep Earth Day vibrant and important.

There are 364 other days in the year that the media can worry about other issues: the economy, Middle East peace,  North Korea, the stock market, home prices, etc.

But there is one day that they are focused on the environment–Earth Day.

Don’t let it become obsolete.

Explain to your community why it is so important to Reduce, Reuse and Recycle– and what role your company is playing in any or all of these three tenets of environmentalism.

What are you doing to promote Earth Day?

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Should Marketers Care About Earth Day Any Longer?

March 8th, 2013 No comments

Is Your Organization Still Participating in Earth Day Events?

Do organizations still need to celebrate Earth Day?Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become interested in environmental causes and have become more attuned to corporate social responsibility.

But will Earth Day 2013 even matter?

Do people still care about Earth Day — and should marketers still get involved with this annual event?

Like many great movements of social change, such as Women’s Suffrage and Civil Rights, attention to the cause greatly diminishes once the goal has been met. We no longer need to get on the soapbox and argue for a woman’s right to vote in this country–so the point is moot and the law is on the books.

However with Earth Day, these same facts do not hold up.

Although the EPA has been more aggressive in implementing legislation against greenhouse gases, enforcement is lax and counter-lawsuits are chipping away at these laws effectiveness.

Many people are still unsure about Climate Change and many still believe that Global Warming is a hoax.

So, there is still a great deal of work that needs to be done on the education side of the environmental movement.

This is why Earth Day still matters.

Earth Day should be about education – teaching and discussing how carbon emissions harm the atmosphere and talking about ways to reduce one’s carbon footprint.

Earth Day is also a great time to preach the 3R’s: Reduce, Recycle and Reuse.

Earth Day is a one-day annual event where corporations, schools, cities and other civic organizations can all come together for a common cause– a greener planet today.

There may be some disagreement about causes of climate change–but there is no disagreement into the fact that we can all make a difference.

Earth Day really does still matter if you still have the hope of a cleaner tomorrow.

Don’t let your school or city fail to commemorate this important date.

Celebrate and cherish Earth Day this April 22nd – and every April 22nd.

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Is Earth Day a Dying Event?

April 16th, 2012 No comments

Is Earth Day DyingIdeas to Save Earth Day for Future Generations

Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers.

For the months leading up to it, we sell millions of live tree seedlings with company logos, imprinted reusable tote bags, recycled pens, pencils, coloring books, water bottles, and other eco-friendly promotional items— all with an Earth Day theme or recycling message to corporations large and small, as well as to government institutions who believe in the need for eco marketing.

This year seems a little different.  As of today, sales are up only 8% over last year — and that is down from our 18-25% average sales increases that have been more typical over the past decade.

More importantly I am wondering  why am I not hearing about Earth Day too much this year?

Some of my major corporate account shave scaled back from Earth Day events and marketing efforts, as have many city governments.  Luckily, many smaller companies have been picking up the slack – but not making the same impact.

“A cause not promoted is a cause soon forgotten”, I always say.

Earth Day is a accumulation of branded and educational messages that reach the mass audience over a period of time.

Kids learn about Earth Day from their schools. Parents are reminded of it on their national or local news shows, in the newspapers and, hopefully at work.

But if the number of organizations promoting Earth Day are leveling off – or falling – then the message of Earth Day will soon die.

Religious institutions know this very well, which is why the major stories of the Bible are inculcated at a young age, and re-told year after year. It is not told once and hoped that it sinks in.

People like stories — and the message of Earth Day needs to be filled with memorable tales of recycling efforts, energy reduction and global warming evidence.

Perhaps it should focus on local or national heroes.

We cannot hide from global warming or pacify non-believers because “they are entitled to their opinion”. Just because someone doesn’t believe in something doesn’t mean they are right.  I had dinner with a neighbor the other day that said they do not believe in the Internet–that it was a fad.

That doesn’t mean they are right.  I’ll continue to use the internet and promote my business through it, while they do things the old way.

Earth Day needs stories.

Earth Day needs legends and heroes.

Earth Day needs songs.

Earth Day needs characters –like the Easter Bunny.

Earth Day needs a universal symbol, like Breast Cancer Awareness has the pink ribbon.

Most of all, Earth Day needs to be the focus of educational institutions, businesses, and dare I say, religious institutions.  A greener planet should be something we all believe in and something we all strive for — without wedge issues of whether climate change is hoax or not.

Whatever your belief is on climate change, a world with less pollution and with more of a focus on reusability, reduction of resources and recycling efforts is a win-win for all.

Let’s put the focus back on Green for Earth Day.  Let’s leave the name calling and finger pointing out of this event and make it one of the biggest holidays and events on an annual basis.

I’d love to hear your comments about ways to bring back the impact of Earth Day.

Here’s to a green tomorrow today!

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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The Importance of Water Conservation in the Coming Decade

March 14th, 2012 No comments

Austin, Texas I saw T. Boone Pickens speak a few years back on the importance of water as a natural and national treasure and his concern for its growing scarcity. In Austin, Texas, for example, our lakes are down about 20 feet from their typical depths due to severe droughts over the past few years.

When it comes to thinking about water, there is often some confusion between renewable and unlimited resources.

Water is a renewable necessity, yet humans treat it as an unlimited resource, which it is not.

People use excessive amounts of water every single day, making it difficult for water to replenish itself at the rate that we use it. Although 70% of earth’s surface is water, 97% of that is salt water. Only 3% is fresh water.

A company called elocal, shared with me this accompanying image and facts.

discussion of water as a national resource and treasure

Between doing dishes, washing clothes and watering our grass, thousands of gallons of water is wasted each year. For example, one household in the U.S. uses 127,000 gallons of water per year.

However, if a family used low-flow fixtures on the faucets, washing machine, shower head and toilet, a household could save 40,000 gallons of water per year. If every home also adopted these same fixtures, we could save 2 trillion gallons of water, worth over $4 billion dollars! As the population continues to grow, we need to think smart and start conserving now before it is too late. We encourage you to start the change in your community.

Think before wasting water.  Encourage your family and friends to use it wisely.

Water is not an unlimited resource.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Your Company Considering Cutting Back on Earth Day Marketing?

February 20th, 2012 No comments

How will you promote Earth Day this year?What is the true meaning of Earth Day?

Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reasons.

Some feel they have done the yearly holiday enough times.

Others think their marketing budget can be spent in other ways

Others never measured their ROI, and cannot justify its expense

Earth Day only comes once a year and if you are  a green company, or one that is aspiring to become greener, and you want to get your story and message out, this is the ONE event you cannot afford to miss. PERIOD.

It is like a jeweler missing Valentine’s Day or a toy company skipping Christmas.

Earth Day is your opportunity to tell your story.

  • To explain why you decided to finally go green.
  • To discuss with your audience why they should go green.
  • Tips on how to be greener.
  • Ideas on how to reduce their carbon footprint.
  • Reasons why is it important to support green legislation.

Earth Day is not just about YOU or your company.

Earth Day is about promoting a green lifestyle for generations.

That is the meaning of Earth Day.

Promote the event and the message of Earth Day first.  Your company message will follow.

What are you going to do to promote the event?

Let’s Make Earth Day Every Day

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Follow ecomarketing on Twitter