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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day Marketing is Not Dead Yet

March 29th, 2013 No comments

Earth Day Marketing Shows an Uptick This Year

Earth Day Marketing and Promotions are stronger than they have been in yearsAustin, Texas:  Quit Talking About the end of Earth Day Marketing.

Earth Day is still going strong.

To paraphrase the song in Monty Python’s Spamalot -, Earth Day is Not Dead Yet!

Last year we were up about 10% over the previous year in Earth Day marketing and promotions–everything from imprinted recycled coloring books about the environment to recycled water bottles, recycled tote bags and live tree seedlings.

This year, I am happy to report that Earth Day marketing spending with our company is up nearly 22% from last year, reports Robert Piller, President of Eco Marketing Solutions, one of the largest and most established providers of recycled promotional products in the country.

We are noticing more participation from local businesses, organizations and schools that seem to be finally catching on that this is a singular event that can help promote or launch a green friendly product or service.

We are also noticing religious institutions of all denominations are getting involved in the environmental debate and discussions.

On top of this, I am seeing larger reorders from my existing clients that did not order enough for their crowds last year.

The media still cares about Earth Day — and it is every marketers job to keep it at the forefront–especially on Earth Day!

Volunteer to speak to local groups.

Call or write your local TV stations that are hungry to fill air time on Earth Day with local happenings and events.

Write articles and blogs.

But keep Earth Day vibrant and important.

There are 364 other days in the year that the media can worry about other issues: the economy, Middle East peace,  North Korea, the stock market, home prices, etc.

But there is one day that they are focused on the environment–Earth Day.

Don’t let it become obsolete.

Explain to your community why it is so important to Reduce, Reuse and Recycle– and what role your company is playing in any or all of these three tenets of environmentalism.

What are you doing to promote Earth Day?

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Continuing the Green Dialog on Facebook & Twitter

March 4th, 2012 No comments

 

discussing green marketing issues through social mediaAustin, Texas: I’ve been blogging about green issues and green marketing for nearly four years and the dialog and discussions I have received have been invaluable.  I seem to “get” more thaan I “give” — that is the power of social media.

I encourage all my followers to start their own blogs  — or at least continue to reply to my blog postings and to keep informed of green issues.

With Earth Day less than 2 months away, I look forward to increased conversations on eco marketing issues and how to best promote environmental outreach.

To open up more channels, I encourage everyone to also keep up with me on Twitter and on Facebook.

I welcome ideas, thoughts and comments from my Twitter account, which you can get to here.

Like me on Facebook so we can also have a dialog on that platform.

Thank you for continuing to read my blog posts over the years — and I look forward to continuing to reach you on this blog, as well as on Facebook and Twitter.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Your Company Considering Cutting Back on Earth Day Marketing?

February 20th, 2012 No comments

How will you promote Earth Day this year?What is the true meaning of Earth Day?

Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reasons.

Some feel they have done the yearly holiday enough times.

Others think their marketing budget can be spent in other ways

Others never measured their ROI, and cannot justify its expense

Earth Day only comes once a year and if you are  a green company, or one that is aspiring to become greener, and you want to get your story and message out, this is the ONE event you cannot afford to miss. PERIOD.

It is like a jeweler missing Valentine’s Day or a toy company skipping Christmas.

Earth Day is your opportunity to tell your story.

  • To explain why you decided to finally go green.
  • To discuss with your audience why they should go green.
  • Tips on how to be greener.
  • Ideas on how to reduce their carbon footprint.
  • Reasons why is it important to support green legislation.

Earth Day is not just about YOU or your company.

Earth Day is about promoting a green lifestyle for generations.

That is the meaning of Earth Day.

Promote the event and the message of Earth Day first.  Your company message will follow.

What are you going to do to promote the event?

Let’s Make Earth Day Every Day

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Earth Day Marketing: How Are You Communicating Your Green Message?

April 6th, 2011 No comments

Earth Day promotion ideasEarth Day is just 2 weeks away and many marketers are still scrambling to find a last minute effort to come up with their Earth Day campaigns.

In fact, my phone has been ringing off the hook for the past three days (and nights…I just finished a phone call at 8:30 P.M. with a client in Massachusetts) with clients looking for last minute eco-friendly promotional ideas for their outreach programs.

Putting your name and logo on recycled promotional items is great.  I would not be able to stay in business without it, nor I would have chosen it as my profession if I did not believe strongly in them.

That being said, my questions to most of these callers are:

1. What is The Goal of Your Earth Day Message?

  • Are you looking to change behaviors?
  • Are you trying to change the public’s perception of your organization?
  • Are you looking to educate the public–as sort of a public service or outreach campaign?

All three of these agendas require a different mareting message.  Make sure your message matches your goals.

2. Can You Back Up Your Message With Deeds and Achievements?

  • As they say in my home town of Austin, Texas, are you “talking the talk–or walking the walk”?
  • Did you just wake up this morning thinking that you had to do something green for Earth Day?
  • Did your boss call you in for a meeting and declare that you will be participating in an Earth Day event–and this is all news to you?
  • Or has your organization been planning your green agenda for many, many months and Earth Day is a natural extension of your marketing mix?

3) How are You Planning to Communicate Your Goals, Message and/or Agenda?

  • Will you be using social media?
  • Will you be giving a speech?
  • Will you be exhibiting at a community Earth Day event?

Hopefully, if you are truly a green company, the answer is all three.

According to the 2011 Cone Green Gap Trend Tracker, consumers do not expect companies to be saints. A full three-quarters (75%) say it is okay if a company is not environmentally perfect—as long as it is honest and transparent about its efforts.

My advice: Be real. Don’t fake it.

Happy Earth Day.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him at Twitter (http://twitter.com/ecomarketing) or #ecomarketing , by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com.


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Earth Day Promotions and Marketing: Do You Pass the B.S. Test?

March 31st, 2011 No comments

This Earth Day, tens of thousands of companies will be launching a promotional campaign or marketing blitz around this one day event.  Earth day promotion ideasLike other recent “holidays”,  such a Breast Cancer Awareness Week, marketers of all stripes have started to take notice and will use these events as springboards to capitalize on the phenomena.

The public is starting to be wary of every Tom, Dick and Harriet affixing their name to an Earth Day event without having honest reason to participate.  They are starting to develop better BS-meters and their intolerance for green washing is becoming stronger.

My advice, if you are not a green company, find another event to hitch your wagon to.  There are 364 other days in the year for which you can promote your brand.

That being said, if you are a green company, or are going green, Earth Day is a wonderful opportunity to explain to your audience a few facts, such as:

  • How you are green.
  • Why you decided to “go green”.
  • What kinds of benefits to the planet (community, galaxy?) that your audience will reap.
  • Why should your customers care about this change or improvement?
  • Why they should go green.

However, bottom line, remember this:  Earth Day is an opportunity for outreach and for education.

It is fine to explain the benefits of your product or service–but also take the time to make your audience aware of other ways that they can help to reduce their carbon footprint. Help organizations, businesses and the general public understand more about recycling and its benefits.

Get children involved with tree planting to beautify their neighborhood, their homes or their park.

Help people to understand the Why of Earth Day and its benefits to them and to future generations

Be pro-active—-and be REAL.

Happy Earth Day!

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Robert Piller, experienced in green marketing campaigns and recycled promotional products,  has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.   His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com.


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New FTC Green Guidelines and How They Might Impact Your Earth Day Marketing Plans

March 21st, 2011 No comments

changes to FTC Green Guidelines for Earth DayFor those organizations and businesses that are planning Earth Day celebrations this April, it might be time to familiarize yourself with some of the Federal Trade Commission’s proposed revisions to its Green Guides.

Though these Guidelines are not the Law, and will probably see many rounds of changes, here are some of the key revisions the the 1998 Green Guides, according to the Better Business Bureau.

  • Marketers should not make unqualified general environmental benefit claims such as “green” or “eco-friendly”.  According to the Guides, these claims are difficult, if not impossible, to substantiate.
  • Seals and Certifications are considered “endorsements.”  This means that marketers may need to disclose any material connections with the certifier.  Third-party certification does not eliminate a marketer’s obligation to have substantiation for its claims.
  • An unqualified claim that a product or package is biodegradable means that it will completely decompose is no more than one year after customary disposal.  Marketers should not make unqualified degradable claims for items destined for landfills.
  • The Guides address claims of recyclability and introduce a three-tiered analysis for disclosing the limited availability of recycling programs.
  • Marketers making “renewable energy” claims should specify the source of the renewable energy.  If a company sells Renewable Energy Certificates (RECs) for the renewable energy they generate, should not represent that they use renewable energy.
  • Marketers making “carbon offset” claims should disclose if the offset purchase funds emission reductions that will not occur for two years or longer.

Best advice, deal with reputable organizations and ones that can provide Third Party Certification to back up its claims.

For more information, visit the BBB website or FTC Green Guides website.

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Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Countdown to Your Earth Day Promotion: Marketing to Adults

January 17th, 2011 2 comments
Earth day promotional ideas

Countdown to Earth Day Promotion Ideas: Marketing to Adults

Countdown to Your Earth Day Promotion: Marketing to Adults (Part 4 of 4)

Choosing the Right Gift for Your Earth Day Promotion: Marketing Your Earth Day Promotion to Adults

Earth Day is the one time a year that many adults ever think about the environment.  Sad, but true.

Earth Day also provides an opportunity to educate and inspire adults to take action and to instill some useful information that might persuade them to become more energy efficient or to reduce their carbon footprint.

If you are a company that is trying to market a green product, Earth Day is the ultimate opportunity to promote your brand or product or service.  In fact, if you have a green product and you are not promoting it heavily during Earth Day, you are missing out on a tremendous marketing opportunity.

Here are my Top 10 selling eco-friendly promotional items that businesses and organizations have used in 2010 to better promote their cause and message:

1: Informational Slide Wheels : These handy eco guides will be used over and over again, keeping your imprint and message in front of your audience for years.

2: Flower Seed Packets: Whether it be butterfly mixes or standard Spring flowers, the large imprint area on the back of a flower seed packet allows you to imprint a miniature billboard of information.  Great for lists and environmental tips.

3: Pens and Pencils Made from Recycled Materials:  There are imprinted eco writing instruments now made from recycled denim, currency, newspaper, plastic and even tires.

4: Tote Bags: If you are promoting Earth Day at an outdoor event or a trade show, nothing will be as popular as a reusable tote bag—made from recycled materials.  The most popular recycled materials are polypropylene, cotton and PET, which are the recycled plastic from soda and water bottles.  Large imprint and multiple usage lead the reason for the popularity of promotional tote bags.

5: Reusable Sports & Water Bottles: Anything your organization can do to discourage single use water bottles and coffee cups will help in the reduction of landfill waste. Choose from recycled plastic mugs, cups or tumblers – or such durable reusable bottles as stainless steel, plastic or ceramic.  These imprinted cups and mugs are now also available with double walls for insulation.

6: Live Tree Seedlings: Perhaps the most eco-friendly of all Earth Day promotional items, a live tree seedling (or sapling) in an imprinted bag or tube can live for 80-100 years and convert carbon dioxide into pure oxygen, helping to reduce greenhouse gases and improving our environment.

7: Recycled Journals and Writing Pads: Be sure the covers and the paper have been recycled for added benefit.  Some of these imprinted eco writing journals even come with a recycled pen—making it perfect for meetings and shopping lists.  Another popular trend has been writing pads with recycled sticky pads and sticky flags, for marking pages.

8: Solar-Powered Items: There has been a fast-growing trend to solar powered promotional gifts, including solar powered flashlights, calculators, phone/PDA chargers, watches and more.

9: Recycled Rubber Tire Jar Openers: If you are on a tight budget and looking for quantity, then jar openers made from recycled rubber tires are a must for your Earth Day event. These black jar openers come in many eco-friendly shapes, such as a foot (for carbon footprint messages), CFL light bulb (for light bulb-changing messages) and the recycling arrow and recycling bin for recycling-themed messages.  Try a white or green imprint against the black design for optimal impact.

10:  Organic Clothing: Be sure your entire team (sales team, employees, volunteers, etc.) is dressed in imprinted organic T-shirts and organic cotton embroidered caps.  Say “no” to synthetics – and “yes” to the feel of organic cotton.

Make Earth Day a fun event… and promote your message.  The media will be hungry for your messages, so be sure to send them samples of our eco-friendly promotional items, or photos of your team distributing them to your desired audience.

Let’s make Every Day, Earth Day.

To read the balance of the series, click on the following links:

Part 1: Countdown to Your Earth Day Promotion: Determining Your Earth Day Goal

Part 2: Countdown to Your Earth Day Promotion: Determining Your Earth Day Plan of Action

Part 3: Countdown to Your Earth Day Promotion: Marketing to Children

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Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Countdown to Your Earth Day Promotion: Determining Your Marketing Goals

January 17th, 2011 No comments
marketing Program Ideas for Earth Day

Countdown to Earth Day Promotion Ideas

Countdown to Your Earth Day Promotion: Part 1 of 4

Earth Day falls on April 22nd every year, and many of my clients wait until the first week in April to order their imprinted eco-friendly promotional items.

This year, with a little bit of pre-planning, you can get maximum exposure for Earth Day with a series of scheduled themed promotions.

First thing any organization needs to do is determine your goal for Earth Day events.

  1. Is it to brand your organization as “green friendly” or to promote your sustainability drive?
  2. Is it to do community outreach?  This can include promoting new energy saving features or to encourage reduction in energy consumption?
  3. Is it because your competitors are promoting Earth Day and you do not want to fall behind in your prospects’ minds?
  4. Is it a feel-good mission to spend some of your marketing dollars promoting environmental causes?
  5. Is it a mandate from your boss?

It is crucial to determine the reason for your participation, in order to maximize your ROI and return on your marketing dollar.

In the next part of this 4-part series, we will break down these 5 reasons for Earth Day marketing to see which strategies will work best for each occasion.

Let’s make Every Day, Earth Day.

To read the balance of the series, click on the following links:

Part 2: Countdown to Your Earth Day Promotion: Determining Your Earth Day Plan of Action

Part 3: Countdown to Your Earth Day Promotion: Marketing to Children

Part 4: Countdown to Your Earth Day Promotion: Marketing to Adults

Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

eBay Making It Cool to Reuse Shipping Boxes

September 20th, 2010 No comments

reuse corrugated boxesKudos to eBay for introducing its shipper box that is supposed to be reused, sent from eBay seller to buyers, and then sent further along, until the end of its useful life.

Made of 100% FSC-certified and recycled material, it is designed to use minimal tape and to be able to withstand multiple use.

Hopefully these stylish bozes will become a status symbol for eBay members, and help to encourage reusing of boxes to other industries, especially any company in the mail order business. Perhaps Amazon, Dell, Lands’ End, Apple and other large-volume shippers will create their own boxes to encourage reuse, rather than recycling.

“Our company been reusing boxes since 1986,and have heard favorable feedback from our customers”, says Robert Piller, President of Eco Marketing Solutions. He continues. “Several companes have a kraft-colored spray paint that can be used to mask over old labels and scuff marks– rendering these reused boxes as good as new”.

For companies that are going green or are looking to reduce their carbon footprint, small changes like reusing boxes and other shipping supplies, go a long way and show your clients that you are “walking the walk”. Perhaps companies can include a decal or insert sheet (both made of recycled material) ecplaining why reused boxes are being sent out – and to encourage the recipients to do the same. Think of the number of trees that can be saved if every company made it their goal to reuse their shipping boxes at least one time.

Remember, going green is a state of mind– and small changes can begin at the top, as well as in the shipping department.

Help make Every Day Earth Day.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.