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Is Your Company Considering Cutting Back on Earth Day Marketing?

February 20th, 2012 No comments

How will you promote Earth Day this year?What is the true meaning of Earth Day?

Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reasons.

Some feel they have done the yearly holiday enough times.

Others think their marketing budget can be spent in other ways

Others never measured their ROI, and cannot justify its expense

Earth Day only comes once a year and if you are  a green company, or one that is aspiring to become greener, and you want to get your story and message out, this is the ONE event you cannot afford to miss. PERIOD.

It is like a jeweler missing Valentine’s Day or a toy company skipping Christmas.

Earth Day is your opportunity to tell your story.

  • To explain why you decided to finally go green.
  • To discuss with your audience why they should go green.
  • Tips on how to be greener.
  • Ideas on how to reduce their carbon footprint.
  • Reasons why is it important to support green legislation.

Earth Day is not just about YOU or your company.

Earth Day is about promoting a green lifestyle for generations.

That is the meaning of Earth Day.

Promote the event and the message of Earth Day first.  Your company message will follow.

What are you going to do to promote the event?

Let’s Make Earth Day Every Day

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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