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Posts Tagged ‘earth day marketing’

Post-Earth Day Marketing Allows You To Avoid Over-Saturation

April 29th, 2014 No comments

Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar

earth day marketing ideasAustin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have to worry about his marketing plans until next year.

What a mistake!

I advise my clients to spend a large portion of their marketing budget centered around Earth Day and Spring events–but to hold back at least 30% for the rest of the year.

Environmental messages after Earth Day can cost you much less money –while also helping you to stay top of mind all year long.

Think of Earth Day marketing as your launching pad–but consider the rest of the year as your opportunity to keep your branding and messaging out in front of your clients and prospects.

The field is much less crowded after Earth Day–so your messaging can have more impact–like Christmas in July for retailers.

Be creative.

Tie in to local or newsworthy events.

Keep spreading your environmental message

Combating climate change should not be a one day event for your company.

People see right through it.

Earth Day marketing should be a year-round campaign for your organization.

What environmental message will you be promoting next month?  And the month after that?

Let’s help people to reduce their carbon footprint 12 months a year.

Earth Day Should Be Promoted Every Day!

Happy Marketing!

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Why Green Marketing Should Become a 12-Month Mindset

August 16th, 2013 No comments

Green Marketing All Year LongPromoting Green Causes 12-Months a Year

By Robert Piller

Austin, Texas: I met up with about a dozen of my top clients at a  recent conference and we discussed the topic of green marketing.

The majority of the marketers had 80-85% of their marketing budget planned for first quarter, insisting that it was the time to promote the environment–especially around Earth Day events.

As this discussion went on for a while, the key take-away was their impression that people start thinking of the environment more in the Spring, as snow melts in many parts of the country, lawns and trees start to get green again, birds start chirping and the sun is finally returning.

Nothing wrong with that argument at all.

Who doesn’t think about the environment with the first warm day of Spring?

But what a wasted opportunity!

If everyone is promoting green causes and products in the Spring, that leaves a tremendous void for marketers to step in to promote their green products, service and causes.

Just because Breast Cancer Awareness Month is in October, doesn’t mean 100% of an organization’s fundraising efforts for that cause should be in October..as that message gets cluttered and does not make the same impact as a year-long campaign.

Sort of like “Christmas in July” promotions.  Those stand out–not just because of the juxtaposition of the name – but there is no clutter for Christmas in the Summer.

If you are a green marketer looking to stand out, try winter or fall.

Why not?

The impact will be greater.

Your ROI will be higher.

And your competition will not be in that same space as you.

Think about it.

Test it.

Springtime in January?

I guarantee you that will make an impact and catch the attention of your audience.

Or better yet, target your market all  year long to keep it top of mind.  The impact and ROI will be much greater.

Here’s to your green marketing success.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Earth Day Marketing is Not Dead Yet

March 29th, 2013 No comments

Earth Day Marketing Shows an Uptick This Year

Earth Day Marketing and Promotions are stronger than they have been in yearsAustin, Texas:  Quit Talking About the end of Earth Day Marketing.

Earth Day is still going strong.

To paraphrase the song in Monty Python’s Spamalot -, Earth Day is Not Dead Yet!

Last year we were up about 10% over the previous year in Earth Day marketing and promotions–everything from imprinted recycled coloring books about the environment to recycled water bottles, recycled tote bags and live tree seedlings.

This year, I am happy to report that Earth Day marketing spending with our company is up nearly 22% from last year, reports Robert Piller, President of Eco Marketing Solutions, one of the largest and most established providers of recycled promotional products in the country.

We are noticing more participation from local businesses, organizations and schools that seem to be finally catching on that this is a singular event that can help promote or launch a green friendly product or service.

We are also noticing religious institutions of all denominations are getting involved in the environmental debate and discussions.

On top of this, I am seeing larger reorders from my existing clients that did not order enough for their crowds last year.

The media still cares about Earth Day — and it is every marketers job to keep it at the forefront–especially on Earth Day!

Volunteer to speak to local groups.

Call or write your local TV stations that are hungry to fill air time on Earth Day with local happenings and events.

Write articles and blogs.

But keep Earth Day vibrant and important.

There are 364 other days in the year that the media can worry about other issues: the economy, Middle East peace,  North Korea, the stock market, home prices, etc.

But there is one day that they are focused on the environment–Earth Day.

Don’t let it become obsolete.

Explain to your community why it is so important to Reduce, Reuse and Recycle– and what role your company is playing in any or all of these three tenets of environmentalism.

What are you doing to promote Earth Day?

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Continuing the Green Dialog on Facebook & Twitter

March 4th, 2012 No comments

 

discussing green marketing issues through social mediaAustin, Texas: I’ve been blogging about green issues and green marketing for nearly four years and the dialog and discussions I have received have been invaluable.  I seem to “get” more thaan I “give” — that is the power of social media.

I encourage all my followers to start their own blogs  — or at least continue to reply to my blog postings and to keep informed of green issues.

With Earth Day less than 2 months away, I look forward to increased conversations on eco marketing issues and how to best promote environmental outreach.

To open up more channels, I encourage everyone to also keep up with me on Twitter and on Facebook.

I welcome ideas, thoughts and comments from my Twitter account, which you can get to here.

Like me on Facebook so we can also have a dialog on that platform.

Thank you for continuing to read my blog posts over the years — and I look forward to continuing to reach you on this blog, as well as on Facebook and Twitter.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Your Company Considering Cutting Back on Earth Day Marketing?

February 20th, 2012 No comments

How will you promote Earth Day this year?What is the true meaning of Earth Day?

Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reasons.

Some feel they have done the yearly holiday enough times.

Others think their marketing budget can be spent in other ways

Others never measured their ROI, and cannot justify its expense

Earth Day only comes once a year and if you are  a green company, or one that is aspiring to become greener, and you want to get your story and message out, this is the ONE event you cannot afford to miss. PERIOD.

It is like a jeweler missing Valentine’s Day or a toy company skipping Christmas.

Earth Day is your opportunity to tell your story.

  • To explain why you decided to finally go green.
  • To discuss with your audience why they should go green.
  • Tips on how to be greener.
  • Ideas on how to reduce their carbon footprint.
  • Reasons why is it important to support green legislation.

Earth Day is not just about YOU or your company.

Earth Day is about promoting a green lifestyle for generations.

That is the meaning of Earth Day.

Promote the event and the message of Earth Day first.  Your company message will follow.

What are you going to do to promote the event?

Let’s Make Earth Day Every Day

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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How Committed Is Your Company to Earth Day Outreach Rather Than Just Earth Day Branding?

February 6th, 2012 No comments

How to get behind Earth Day celebrationsEarth Day Marketing and Education- Do They Have to Be Mutually Exclusive?

Austin, Texas: With Earth Day only a few months away (April 22), we are getting our yearly calls and online orders for eco-friendly promotional products–mostly used for outreach programs.

Many of my clients are participating in Earth Day celebrations as a way of promoting their brand. Nothing  wrong with that, as Earth Day helps businesses to reach a green-friendly audience.

However, many of my best clients view Earth Day as an opportunity to try to educate the public on improved recycling and conservation techniques and strategies.   This provides for a robust interchange of ideas that can improve both short-term and long-term reduction in one’s carbon footprint.

I like to think of Earth Day as a way to combine both aspects–outreach and branding for businesses of all sizes. If you show that your company is truly committed to green causes, then you will want to educate.

Make Earth Day a part of your brand  strategy–not an afterthought.

An educated customer is a life-long customer–so spend time educating your customers on why they should go green and how they can go green.

Don’t tout your company.  Promote the cause and your branding will follow.

Speak at schools and community events.

Leave the audience with action steps that they can take to reduce energy consumption immediately.

Explain the whys and hows of recycling.

Discuss the need for reusable tote bags instead of plastic single-use bags.

Be a valued resource on issues of the environment.

Here are some ideas of educating the public and branding that you might find helpful:

If you are trying to reach students, some of our most popular promotional out-reach items are imprinted coloring books that make it fun to learn about recycling or energy conservation. Another low-cost item are recycling temporary tattoos that promote recycling and other green causes. These can be stock or have your logo added to them.

If you are reaching a more mature population, than recycling information guides have been a very useful way of education consumers on ways to reduce energy consumption, improve recycling and cut their carbon footprint.

Another popular items for Earth Day include jar openers made from recycled car tires, each with tips on improving the planet.

You can also use flower seed packets with tips on them, live tree seedlings with tips, and recycled journal books–again with helpful Earth Day tips.

Don’t give away items that will end up in a landfill.  Make Earth Day a time for education and out-reach–and the branding will take care of itself.

Believe in Earth Day..and make it a daily cause–not a yearly event.

Here’s to a greener tomorrow, today.


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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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New Study Shows Earth Day Is Not An Over-Hyped Event

April 20th, 2011 No comments
Earth Day celebrations

Earth Day Celebration

I read a recent study by GreenBiz.com that showed that despite the heavy advertising and marketing of Earth Day’s 41st anniversary this year, only 3% of those polled feel the event is overhyped.

Nearly 60 percent of those members surveyed said it is just about right, while 37 percent feel Earth Day is underhyped. The members studied were part of the GreenBiz Intelligence Panel (GBIP).

The report goes on to say that overall, Earth Day activities at companies have stayed about the same, or grown, over the past five years. Just 14 percent said Earth Day activities have shrunk.

The economic recession appears to have had minimal impact on companies’ Earth Day activities for some 73 percent of those polled.

“I would attest to the accuracy of these statements, as this year saw a marketing spend on eco-friendly promotional items for outreach campaigns up abut 9% from last year, the 11th consecutive increase our company has seen”, says Robert Piller, President of EcoMarketingSolutions.com.  ” The recession and ensuing economic doldrums have not seemed to negatively impact the impact of Earth Day, for businesses and organizations of all sizes”, he continued.

In a very positive note from the report, it notes that in terms of employee engagement, 41 percent of GBIP members see Earth Day as one effort among many. The event also has buy-in from the top, with 80 percent saying their senior management supports the day’s activities.

This should bode very well for Earth Day 42 and beyond.

Let’ continue to make Earth Day about outreach with advertising, marketing and promotional items that educate the public, rather than promote a strictly branding effort or campaign.   It will be a win-win situation, as the public will think more highly of the businesses and organizations that get involved with Earth Day celebrations without blasting their logos everywhere. Subtlety of message is important for Earth Day marketing.

Here’s to a greener tomorrow, today.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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Earth Day Marketing: How Are You Communicating Your Green Message?

April 6th, 2011 No comments

Earth Day promotion ideasEarth Day is just 2 weeks away and many marketers are still scrambling to find a last minute effort to come up with their Earth Day campaigns.

In fact, my phone has been ringing off the hook for the past three days (and nights…I just finished a phone call at 8:30 P.M. with a client in Massachusetts) with clients looking for last minute eco-friendly promotional ideas for their outreach programs.

Putting your name and logo on recycled promotional items is great.  I would not be able to stay in business without it, nor I would have chosen it as my profession if I did not believe strongly in them.

That being said, my questions to most of these callers are:

1. What is The Goal of Your Earth Day Message?

  • Are you looking to change behaviors?
  • Are you trying to change the public’s perception of your organization?
  • Are you looking to educate the public–as sort of a public service or outreach campaign?

All three of these agendas require a different mareting message.  Make sure your message matches your goals.

2. Can You Back Up Your Message With Deeds and Achievements?

  • As they say in my home town of Austin, Texas, are you “talking the talk–or walking the walk”?
  • Did you just wake up this morning thinking that you had to do something green for Earth Day?
  • Did your boss call you in for a meeting and declare that you will be participating in an Earth Day event–and this is all news to you?
  • Or has your organization been planning your green agenda for many, many months and Earth Day is a natural extension of your marketing mix?

3) How are You Planning to Communicate Your Goals, Message and/or Agenda?

  • Will you be using social media?
  • Will you be giving a speech?
  • Will you be exhibiting at a community Earth Day event?

Hopefully, if you are truly a green company, the answer is all three.

According to the 2011 Cone Green Gap Trend Tracker, consumers do not expect companies to be saints. A full three-quarters (75%) say it is okay if a company is not environmentally perfect—as long as it is honest and transparent about its efforts.

My advice: Be real. Don’t fake it.

Happy Earth Day.
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him at Twitter (http://twitter.com/ecomarketing) or #ecomarketing , by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com.


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