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Post-Earth Day Marketing Allows You To Avoid Over-Saturation

April 29th, 2014 No comments

Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar

earth day marketing ideasAustin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have to worry about his marketing plans until next year.

What a mistake!

I advise my clients to spend a large portion of their marketing budget centered around Earth Day and Spring events–but to hold back at least 30% for the rest of the year.

Environmental messages after Earth Day can cost you much less money –while also helping you to stay top of mind all year long.

Think of Earth Day marketing as your launching pad–but consider the rest of the year as your opportunity to keep your branding and messaging out in front of your clients and prospects.

The field is much less crowded after Earth Day–so your messaging can have more impact–like Christmas in July for retailers.

Be creative.

Tie in to local or newsworthy events.

Keep spreading your environmental message

Combating climate change should not be a one day event for your company.

People see right through it.

Earth Day marketing should be a year-round campaign for your organization.

What environmental message will you be promoting next month?  And the month after that?

Let’s help people to reduce their carbon footprint 12 months a year.

Earth Day Should Be Promoted Every Day!

Happy Marketing!

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day Marketing is Not Dead Yet

March 29th, 2013 No comments

Earth Day Marketing Shows an Uptick This Year

Earth Day Marketing and Promotions are stronger than they have been in yearsAustin, Texas:  Quit Talking About the end of Earth Day Marketing.

Earth Day is still going strong.

To paraphrase the song in Monty Python’s Spamalot -, Earth Day is Not Dead Yet!

Last year we were up about 10% over the previous year in Earth Day marketing and promotions–everything from imprinted recycled coloring books about the environment to recycled water bottles, recycled tote bags and live tree seedlings.

This year, I am happy to report that Earth Day marketing spending with our company is up nearly 22% from last year, reports Robert Piller, President of Eco Marketing Solutions, one of the largest and most established providers of recycled promotional products in the country.

We are noticing more participation from local businesses, organizations and schools that seem to be finally catching on that this is a singular event that can help promote or launch a green friendly product or service.

We are also noticing religious institutions of all denominations are getting involved in the environmental debate and discussions.

On top of this, I am seeing larger reorders from my existing clients that did not order enough for their crowds last year.

The media still cares about Earth Day — and it is every marketers job to keep it at the forefront–especially on Earth Day!

Volunteer to speak to local groups.

Call or write your local TV stations that are hungry to fill air time on Earth Day with local happenings and events.

Write articles and blogs.

But keep Earth Day vibrant and important.

There are 364 other days in the year that the media can worry about other issues: the economy, Middle East peace,  North Korea, the stock market, home prices, etc.

But there is one day that they are focused on the environment–Earth Day.

Don’t let it become obsolete.

Explain to your community why it is so important to Reduce, Reuse and Recycle– and what role your company is playing in any or all of these three tenets of environmentalism.

What are you doing to promote Earth Day?

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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