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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Countdown to Your Earth Day Promotion: Marketing To Children

January 17th, 2011 No comments
ideas for Earth Day promotions

Countdown to Earth Day Promotion Ideas: Marketing to Children

Countdown to Your Earth Day Promotion (Part 3 of 4)

Choosing the Right Gift for Your Earth Day Promotion: Earth Day Items for Children

Last year, we worked with over 2,800 organizations, clubs, businesses and schools in planning their Earth Day promotions.

Some called or emailed us with exact needs. Others just gave us a budget and asked us to figure it out for them. Still others changed their minds so many times that we had to air mail the items to them as they ran the countdown clock down to a day or two before Earth Day.

This year, with some advance planning, hopefully we can help you to choose the right Earth Day item for your promotion.

In the previous article, we discussed some background information to determine your demographic audience, budget parameters and reason for your event.

Now, we can discuss the best Earth Day gifts for your needs and budget when targeting children.

Kids: Under 10 years old

Some of the top selling gift items for this group have been:

1: Coloring Contest Items: This can include soy-based crayons, coloring books about the environment, and even a tote bag made from Kraft paper that can be colored on.

2: Temporary Tattoos: You can use stock recycling themed tattoos that wash off easily, as well as custom designed tattoos.

3: Children’s Water Bottles: When it comes to imprinted water bottles, usually a 12-20 ounce bottle will work for children-depending on their age.  If plastic, make sure it is made from biodegradable material or recycled plastic.  Otherwise, go with stainless steel, which is quite a bit safer than aluminum bottles.

4: Recycled School Supplies: Recycled Pens, Pencils and Markers: Every child needs writing instruments.  We already discussed soy-based crayons above.  Also keep in mind markers made of biodegradable plastic, pens made from recycled plastic and paper and pencils made from recycled denim, newspaper and money.  Kids are fascinated with these.   Recycled rulers have also been popular, especially those with the metric scale on one end to go along with the inch scale on the other end.

5: Recycled Children’s Toys: Some of the best items we did for our clients last year were flying discs and yo-yos, both made from recycled plastic.

6: Children’s Imprinted Clothing: Among the best sellers for children are T-shirts with cute environmental messages and pictures.  We have a full time graphic department that has experience designing Earth Day and eco-friendly designs and themes that can enhance your logo and website. Basic white cotton T-shirts are great. Organic cotton is even more eco-friendly, but more expensive, as well.

7: Seeded Products: We have created a full line of seed packets exclusively designed for children and have expanded the line due to its success. Also, bookmarks made with seeded paper have also done extremely well.

Children: 10 and Over

From the list above, only the coloring contest is not applicable.

The only other changes from above would be the sizes of the water bottles and T-Shirts.   For this age group, definitely consider imprinted water bottles, but the volume should be expanded to a minimum of 16 ounces up to 32 ounces.

T-shirts are a favorite for this demographic and the more contemporary and bold the design, the more likely that these shirts will be worn over and over again.  This group likes bolder graphics, all-over imprints (like you see at retail) and even special inks.  Contact our art department for ideas.

Seeded Items:

Seed packets are still popular for this age group. However, this group tends not to be as patient as others and appreciates more instant results.  A live tree seedling or sapling that can be placed into the ground in seconds, but provide decades of growth is best suited for children ten and over.  These tree seedlings can be placed in a recyclable bag or tube with an imprinted label, for best results.

Seeded gift cards are also a nice item for this demographic, which is actually on the cusp of the green revolution.  Any gift card can be printed on paper embedded with flower seeds.  Another option is a Plant-a-Tree card printed on this seeded paper that has a unique product PIN code. Once the person goes to a branded website landing page, they enter the PIN number and can get a tree planted in the rainforest and name if for any person of pet of their choice.

Recycled Backpacks: Children are always in need of book bags and backpacks to tote their books around school.  These can be from a simple recycled cinch backpack bag to a full recycled  backpack/tote bag combination or solar powered backpack.

Recycled Writing Pads and Journals: Another item that kids always need, these should be made from post-recycled paper.

Recycled Decals & Stickers: Kids love to decorate their walls, notebooks, laptops, bikes and just about everything else with stickers and decals. Keep it simple, with bold graphics.  Few words.  Large text. Be sure to use recycled or FSC-certified or SPI-certified paper stock.

Our next article will discuss Earth Day gift items for Adults.

Let’s make Every Day, Earth Day.

To read the balance of the series, click on the following links:

Part 1: Countdown to Your Earth Day Promotion: Determining Your Earth Day Goal

Part 2: Countdown to Your Earth Day Promotion: Determining Your Earth Day Plan of Action

Part 4: Countdown to Your Earth Day Promotion: Marketing to Adults

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Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

Make Every Day Earth Day

April 22nd, 2010 No comments

Help Make Every Day Earth Day
Instead of celebrating Earth Day once a year, let’s try to make it a daily event.

Here are some ideas that anyone can use to make this a greener planet:

• Think of ways you can reduce your carbon footprint-both as an individual and also at work. Strive to cut your energy consumption by 10% each year. Baby steps lead to long reaching permanent changes.
• Support organizations and businesses that are going green, as they have made a conscious decision to help better the planet and would appreciate your patronage.
• Vote with your pocket book as well as at the ballot box. Avoid companies that are still using wasteful packaging or are not going green.
Read more…

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5 New Custom Imprinted Earth Day Items For Under a Quarter

January 28th, 2010 No comments

Earth Day is April 22

Earth Day is April 22


As Earth Day fast approaches (April 22), now is a good time to consider what items you will be using to promote the event and to brand your company’s image. As I have mentioned in previous blog posts, many schools, churches, clubs and other organizations are reaching out in promoting Earth Day and its message to children.

What type of custom imprinted items can you provide to these organizations that can help to promote ecology and “going green” for Earth Day when you have a tight budget?

Below are five inexpensive items for Earth Day—all for under 25 cents. Read more…

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10 No-Cost Ways to Celebrate Earth Day

April 14th, 2009 No comments

Earth Day is 39 years old this year. What started out as a hippie, feel-good, Utopian idea has turned into a global event. Earth Day is celebrated by all walks of life–including individuals, government and businesses of all sizes.

In order to make this event more than a one-day publicity stunt, what can be done to turn this holiday into a more far-reaching movement?

Here are 10 no-cost or low-cost ways to promote Earth Day and make it a more lasting event.

1. Start a recycling program … and go out of your way to use it. Many cities have the big blue recycle dumpsters and a regular trash bin for their usage. Separate out the trash and really try to increase your recycled products by 20-25%.

At work, make it easy to recycle. Have different bins located throughout the business to make paper, plastic and aluminum bins readily available. Insist on 100% compliance–no paper should be tossed out –it should all be recycled.

2. Drive less. Combining trips based on proximity will not only reduce gasoline consumption, it will also save you time and reduce air pollution.

3. Carry reusable totes. The average reusable tote bag is used an average of nine times per month. Think about the reduction in the number of plastic or paper bags that can be made if every person used a reusable bag for all their shopping needs.

4. Choose reusable water bottles or mugs. Many quick serve restaurants and convenience stores will allow you to bring your own sports bottles for filling–and some will offer a discount in place of the cost of the cup. Some coffee chains or donut shops will also allow you to bring your own cup in for filling — which will reduce landfill waste.

5. Do not buy bottled soft drinks (including water). Use fountain drinks instead (in your reusable bottle) which are more economical to transport, as the water is added locally at the source–reducing gasoline consumption and minimizing its carbon footprint.

6. Start a vegetable garden. Whether you create an outdoor garden or an indoor herb garden, growing your own food is both rewarding, as well as eco-friendly. You will prevent pesticides from entering the water streams and you will develop a hobby that encourages a back-to-nature experience.

7. Support businesses that are environmentally-friendly. Whether they are local or national, businesses that are doing their part to become environmentally-friendly deserve your patronage. After all, if you don’t support them, who will.

8. Shop at local farmers markets. Not only will you be supporting local farmer and small family businesses, but you will be cutting back on buying produce which is often trucked in, or flown in, from other countries or states at a high cost of fuel usage.

9. Plant a tree. Yes, I know Arbor Day is only a few days after Earth Day, but you can never plant too many trees. A full grown tree can help convert about 600 pounds of pollutants into pure oxygen–the amount a family of four needs to breathe every year.

10. Talk to the kids. It takes a generation or two for any social change to take place. Think of civil rights, for example, of a social change that has taken nearly two generations to progress to the point where it is today. Educate the children, and within the next 15-25 years, the planet will become greener.

Happy Earth Day…and Beyond. Maybe next year will be Earth Week, then Earth Month, etc. If not officially recognized for more than one day, at least it can be celebrated all year long.

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Robert Piller, experienced in green marketing campaigns and recycled promotional products,  has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.   His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him at Twitter (http://twitter.com/ecomarketing) or #ecomarketing , by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com.

Seven Ideas to Promote Your Business During Earth Day

March 16th, 2009 No comments

Earth Day will be celebrating its 39th anniversary on April 22nd and many companies are using this special day to kick off their green marketing program initiatives.

Earth Day 2009 will be getting a great deal of media coverage both in the United States and abroad. Here are seven ways to tie in to this worldwide event that can help you to maximize your reach and optimize your marketing expenditure.

1. Give it Away: Promote your company’s participation in Earth Day by giving away custom-imprinted promotional products, from recycled tote bags, biodegradable sports bottles or imprinted seed packets or imprinted live tree seedlings.

Eco Friendly Custom Imprinted Gifts

Eco Friendly Custom Imprinted Gifts


2. Spread the News: Notify the media about the ways your company is getting involved in the green movement. It is newsworthy and favorable news coverage will be the best form of marketing.

3. Donate Green: Donate your green promotional products to a variety of organizations or groups, including schools, non-profit organizations, sports teams, churches and synagogues, etc.

4. Cooperate: Work with other local businesses to coop the cost of your green friendly promotional products. Contact other businesses to put each organizations logo onto a recycled tote bag, for example—spreading the costs among a handful of “green community leaders”.

5. Give to Get: Encourage your employees and customers to recycle. When they bring in a bundle for recycling, give them a free imprinted tree seedling or recycled sports bottle. Encourage the media to visit during this recycling effort.

6. Green Fridays: Have your employees wear imprinted green t-shirts and green caps to promote Green Friday. Make the last Friday of each month Green Friday—where employees wear green and must report how they have done an energy saving activity for the month. Top 5 winners get the afternoon off or a free eco-friendly gift.

7. Car Pool: Calculate the savings that your employees will help to make by car pooling, turning off lights, recycling, etc. You can use the US EPA’s Carbon Calculator to see how much your carbon footprint can be reduced. Keep a chart, much like the United Way posters, to track your organizations carbon reduction for the year and hold a party when your goal has been met.

Let’s Make Every Day, Earth Day. It’s a win-win opportunity.

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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any company interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.