Posts Tagged ‘commitment to the environment’

Going Green: It’s a Year-Long Commitment..Every Year

December 4th, 2013 No comments

Going Green: It’s More Than Just a Slogan!

going-green-is-more-than-just -a-sloganAustin, Texas: As this year winds down it is time to review our year and look introspectively at our results.

This gives us a chance to see what we have been doing correctly, what needs to be improved and what needs to be replaced.

Our job is to help companies that are “Going Green” to better promote their objective and plans to their targeted audience.

I am constantly asking our team if we are helping our customers “go green enough”?

If our clients think about promoting their recycling programs or green services at Earth Day alone–they are not maximizing their branding opportunity.

Going Green is helping our client’s clients to think green more often than they are currently doing.

Going green is helping people to think about their environmental choices on a more frequent basis.

If they only “think green” on Earth Day–what a wasted opportunity!

What can we do to help people think of going green on a more regular basis?

Is it more educational discussions, webinars, town halls, etc.?

Is it more green contests on social media sites?

Is it more programs co-marketed with other like-minded green organizations that will help multiply the efforts?

Is it a series of green reminders that are sent by email weekly or are pasted onto recycling bins?

Let us know what has been helping to build environmental awareness in your company and in your community so we can share these ideas with the public.

We welcome these ideas so that we can leave a greener planet behind.

Here’s to a greener tomorrow, today.


Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website,, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link. us Your Green Marketing Questions Anytime at and join the conversation.

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