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Posts Tagged ‘climate change’

As Nasty Winter Cold Continues, It is Time to Double Down on Climate Change Education

January 7th, 2014 No comments

Cold Winters Bring Out the Crazies in Climate Change Deniers

climate change deniers try to use cold winter weather as argumentAustin, Texas: As we suffer through a record cold winter, FoxNews and other climate change deniers are promoting this weather as the end of “Global Warming”.

As we have discussed in several other posts, the term “climate change” is much more accurate than “global warming” – as it refers more to the extremes in weather conditions–from droughts, to increased tsunamis and more powerful hurricanes, etc.

It is too easy for people to infer that because the temperatures outside are sub-freezing that climate change is a fallacy.

It is time to increase our educational mission on the dangers of climate change–not back down.

The green community needs to do a better job explaining that climate change means weather extremes–not just warmer temperatures.

The green community needs to do a better job of explaining what these extreme temperatures are costing us in terms of lives lost, property damage and government assistance. and explain what preventative measures would entail and cost, as an alternative.

The green community needs to educate its audience about how they can contribute their time and efforts to make people more aware of the dangers to future generations of our poor  stewardship of the planet.

Instead of yelling at the TV set or cringing when FoxNews rolls out their team of climate change deniers, lets double up on our efforts to educate the public with scientific data and facts and present them in a simple way that is memorable.

Let’s not lose the climate change battle to the loudest voices of deniers that have a network to promote their anti-environment agenda.

Let’s use reason and facts and spread the message that a clean environment is the only true conservative approach–as it will conserve and preserve our natural resources and ensure future generations live a cleaner life.

Happy Promoting!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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How Much Time & Effort Should Be Spent Trying to Sway Climate Change Deniers?

October 1st, 2013 No comments

Focus the Green Debate on Those Most Likely to Understand Climate Change Rather than Focusing on Non-Believers

climate changeby Robert Piller

Austin, Texas:  The  U.N. Intergovernmental Panel on Climate Change’s latest scientific assessment on climate science came out last Friday, and it’s findings and results leave much open to discussion.

The report found that “each of the past three decades has been warmer than all preceding decades since 1850, and the period from 1983-2012 was “likely” the warmest 30-year period of the past 1,400 years in the Northern Hemisphere.”

The study projects that “global surface temperatures are likely to exceed 2.7°F above preindustrial levels by the end of the century and will likely range from 0.54°F to 8.64°F above 1986-2005 levels, depending on greenhouse gas emissions.”

Now, we can all make dire predictions about how climate change  will affect the planet over the next 50-100 years–it can only be speculation.

Prognosticators on both sides of the debate can use this data to prove or disprove the warming trend –and that past predictions have fallen short of actuality.

My thoughts are that the environmental debate should be focused on swaying those that are confused and/or conflicted on the topic, as well as the most ardent proponents of the green discussion.

Climate change deniers cannot be persuaded–and the time, energy and effort is better spent elsewhere.

Arguing about the need for emission controls and a reduction in fossil fuels to a climate change denier is akin to arguing religion to an ultra-orthodox religious zealot (of any religion).  It just is not going to sway the,

Fortunately, with enough education and proper awareness, we can try to win the undecided vote–just as if this was an election campaign.

Those on our side need to be motivated and recognized.  Those in the middle can be swayed with proper focus. Those on the far extremes–forget about them!

But let’s promise to engage the “undecideds” with facts – and not with grandiose rhetoric, name calling, and predictions of gloom and doom.

Predictions are just that–predictions.

But facts can be backed up …and if we can show honestly and sincerely that humans can affect climate change and that it is not too late, we can win more to our green cause.

Let’s win this climate change debate with intelligence.

Let’s educate.

Let’s inspire

Let’s encourage fair and honest debate.

But let’s not waste another second arguing with a zealot.

Our time is more valuable than that.

Here’s to a greener tomorrow, today.

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Is Earth Day a Dying Event?

April 16th, 2012 No comments

Is Earth Day DyingIdeas to Save Earth Day for Future Generations

Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers.

For the months leading up to it, we sell millions of live tree seedlings with company logos, imprinted reusable tote bags, recycled pens, pencils, coloring books, water bottles, and other eco-friendly promotional items— all with an Earth Day theme or recycling message to corporations large and small, as well as to government institutions who believe in the need for eco marketing.

This year seems a little different.  As of today, sales are up only 8% over last year — and that is down from our 18-25% average sales increases that have been more typical over the past decade.

More importantly I am wondering  why am I not hearing about Earth Day too much this year?

Some of my major corporate account shave scaled back from Earth Day events and marketing efforts, as have many city governments.  Luckily, many smaller companies have been picking up the slack – but not making the same impact.

“A cause not promoted is a cause soon forgotten”, I always say.

Earth Day is a accumulation of branded and educational messages that reach the mass audience over a period of time.

Kids learn about Earth Day from their schools. Parents are reminded of it on their national or local news shows, in the newspapers and, hopefully at work.

But if the number of organizations promoting Earth Day are leveling off – or falling – then the message of Earth Day will soon die.

Religious institutions know this very well, which is why the major stories of the Bible are inculcated at a young age, and re-told year after year. It is not told once and hoped that it sinks in.

People like stories — and the message of Earth Day needs to be filled with memorable tales of recycling efforts, energy reduction and global warming evidence.

Perhaps it should focus on local or national heroes.

We cannot hide from global warming or pacify non-believers because “they are entitled to their opinion”. Just because someone doesn’t believe in something doesn’t mean they are right.  I had dinner with a neighbor the other day that said they do not believe in the Internet–that it was a fad.

That doesn’t mean they are right.  I’ll continue to use the internet and promote my business through it, while they do things the old way.

Earth Day needs stories.

Earth Day needs legends and heroes.

Earth Day needs songs.

Earth Day needs characters –like the Easter Bunny.

Earth Day needs a universal symbol, like Breast Cancer Awareness has the pink ribbon.

Most of all, Earth Day needs to be the focus of educational institutions, businesses, and dare I say, religious institutions.  A greener planet should be something we all believe in and something we all strive for — without wedge issues of whether climate change is hoax or not.

Whatever your belief is on climate change, a world with less pollution and with more of a focus on reusability, reduction of resources and recycling efforts is a win-win for all.

Let’s put the focus back on Green for Earth Day.  Let’s leave the name calling and finger pointing out of this event and make it one of the biggest holidays and events on an annual basis.

I’d love to hear your comments about ways to bring back the impact of Earth Day.

Here’s to a green tomorrow today!

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Should the Term ‘Global Warming’ Be Officially Changed to ‘Climate Change’

June 21st, 2011 No comments

should the term Global Warming be Changed?Global Warming.

This term has been kicked around by the partisans and needs a makeover.

I have thought for a while that the term “global warming” does an injustice to those who believe in environmental causes because it focuses only on increases in temperatures.

We had snowfall the past two winters in my hometown of Austin, Texas — and people kept saying that “global warming” must be a hoax–because of the snow.

Let’s see, in the past 12-18 months, just in the United States, we have seen such phenomena as:

  • Hurricanes.
  • Tornadoes.
  • Flooding.
  • Wildfires.
  • Excessive rainfalls.
  • Snow in late Spring/early summer.
  • Drought.
  • Scorching Spring weather.
  • More wildfires.

All due to climate change.

However, the term Global Warming doesn’t state the true picture of the change that is happening to the environment and climate, and it just makes non-believers throw up their hands or smirk when temperatures drop.

Last year, author Tom Friedman wrote an Op-Ed in the NY Times calling the situation “Global Weirding“.  He also makes the claim that the term “global warming” does no favors for the environmental movement.

Let’s change our terminology so that our cause can gain momentum and not get shut down as soon as temperatures drop each winter.

Let’s ban the term “global warming” and look for alternatives.

Global Weirding.

Climate Change.

Anybody have any other terms to explain the weather changes and natural disasters that are happening all over the globe?   Let me know. I’d love to hear them.

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link. We’d love to hear your additions to this list.

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Environmental Group Is Cloning Redwood Trees to Help Reduce Global Warming

March 31st, 2011 No comments

environmental group tries to clone redwoods to stop global warmingA recent AP story tells of a nonprofit organization called Archangel Ancient Tree Archive, which is rushing to collect genetic material from ancient redwood trees and replanting clones in hopes of restoring the world’s ancient forests and putting them to work cleansing the environment and absorbing carbon dioxide.   Carbon dioxide is one of the leading the greenhouse gases responsible for global warming.

The mission of this group is to clone the oldest and largest individuals within the world’s most ecologically valuable tree species, and persuade people to buy and plant millions of copies.

David Milarch, the group’s co-founder, says, “In our infinite wisdom, we’ve destroyed 98 percent of the old growth forests that kept nature in balance for thousands of years.  That’s what we intend to put back.”

The articles states that scientific opinion varies on whether trees that survive for centuries have superior genes or simply have been in the right places at the right times to avoid fires, diseases and other misfortunes. But Archangel Archive is a believer in the super-tree idea. The group has tracked down and cloned some of the biggest and oldest of more than 60 species and is developing inventories.

Terry Root, a Stanford University climate change expert, said giant tree clones could help fight global warming if large numbers are planted where conditions favor their long-term survival.

The problem as I see it, is that both redwood and sequoia trees cannot grow everywhere.   Perhaps it might be better to find fast growing trees, such as the leucaena plant of the rain forests, which can grow in tropical locations, and other trees that can be grown in other regions.  A one-size-fits-all approach is not practical, as there are many factors that affect tree growth, including soil conditions, temperature and climate, population density, as well as general topographical and geographical considerations.

Hats off to the Archangel Ancient Tree Archive for being pro-active.  They are on the right track.

Anybody else know if any similar tree cloning operations or massive tree planting programs exclusively done to help combat global warming?  I’d love to hear about them.

Here’s to a greener tomorrow today.

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Robert Piller, experienced in green marketing campaigns and recycled promotional products,  has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.   His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com.


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