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Posts Tagged ‘celebrating Earth Day’

Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Should Marketers Care About Earth Day Any Longer?

March 8th, 2013 No comments

Is Your Organization Still Participating in Earth Day Events?

Do organizations still need to celebrate Earth Day?Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become interested in environmental causes and have become more attuned to corporate social responsibility.

But will Earth Day 2013 even matter?

Do people still care about Earth Day — and should marketers still get involved with this annual event?

Like many great movements of social change, such as Women’s Suffrage and Civil Rights, attention to the cause greatly diminishes once the goal has been met. We no longer need to get on the soapbox and argue for a woman’s right to vote in this country–so the point is moot and the law is on the books.

However with Earth Day, these same facts do not hold up.

Although the EPA has been more aggressive in implementing legislation against greenhouse gases, enforcement is lax and counter-lawsuits are chipping away at these laws effectiveness.

Many people are still unsure about Climate Change and many still believe that Global Warming is a hoax.

So, there is still a great deal of work that needs to be done on the education side of the environmental movement.

This is why Earth Day still matters.

Earth Day should be about education – teaching and discussing how carbon emissions harm the atmosphere and talking about ways to reduce one’s carbon footprint.

Earth Day is also a great time to preach the 3R’s: Reduce, Recycle and Reuse.

Earth Day is a one-day annual event where corporations, schools, cities and other civic organizations can all come together for a common cause– a greener planet today.

There may be some disagreement about causes of climate change–but there is no disagreement into the fact that we can all make a difference.

Earth Day really does still matter if you still have the hope of a cleaner tomorrow.

Don’t let your school or city fail to commemorate this important date.

Celebrate and cherish Earth Day this April 22nd – and every April 22nd.

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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June 8th is Clean Air Day… in Canada. Why Not Also in US?

May 16th, 2011 No comments

Ameria should participate in Clean Air DayJune 8th is Canada’s annual Clean Air Day, a day dedicated to celebrating  environmentally-friendly activities that promote clean air and good health across Canada.

What started out as a provincial holiday in 1992 has been sweeping throughout Canada ever since.

Clean Air Day is intended to encourage people to make clean air choices — not just on Clean Air Day, but as lifelong habits.   The event helps Canadians understand more about  serious air quality and environmental issues. These include smog, fine particulates, ozone depletion and global climate change.

Is Canada the only country with air quality issues?  I would seriously doubt that.

Why isn’t the United States, and their countries jumping on Clean Air Day?

Surely our air quality is worse than Canada’s.

They have even created teacher’s guides to help school’s promote the holiday, complete with Air Quality superheroes, known as the Clean Air Crusaders (the Winged Wonder, the Green Protector and Captain Air).  These characters help children get involved with the event.

Earth Day is a great event. However, I think each month should have one “holiday” dedicated to a specific environmental issue-to help narrow the focus.

  • Air Quality Day is certainly one.
  • Clean Water Day can be another.
  • Energy Efficiency Day still another.

By breaking down environmental initiatives into small, one day events, communities, utilities, schools and corporations can better get involved in education and outreach. Earth Day comes and goes so quickly that its impact cannot reach all facets of environmental improvement.

A series of 12 one day eco-holidays would have much greater impact, and make it easier to come up with a curriculum, characters and mascots, themes and outreach and education campaigns.

What other one day events and holidays would you create?  Please let me know.

Here’s to a greener tomorrow, today.

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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products.  He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years.  His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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