Posts Tagged ‘carbon footprint calculator’

Earth Day Promotions – 7 Last Minute Ideas to Celebrate Earth Day

February 15th, 2011 1 comment
Earth Day Promotional ideas

Happy Earth Day To You....

Ok…so Earth Day is almost here, have you finalized your Earth Day marketing plans or is Earth Day going to sneak up on you again this year?

Take a deep breath and start planning now.  Here are 7 last minute ideas to help you  promote Earth Day 2011.

1. Make it fun: Earth Day has a serious message but it can be explained and promoted in a humorous way.  Think of icons like Woodsy Owl , Gisele and the Green Team and Captain Planet.  Hold a contest to create your own Earth Day Superhero

2. Bring it Outside: Earth Day is a well-promoted event that should be geared towards the outdoors.  Hand out tree seedlings or flower seed packets. Encourage a trip to a national park, the woods or to another natural habitat to help people get a greater appreciation of nature and its interdependence on a clean environment.

3. Make it educational:  Earth Day is the perfect time to educate the public about pollution, climate change, energy efficiency, clean water, recycling or any other particular green cause.  If you have a product or service that can help in any of these areas, this is the perfect event to promote your business and the green message—without being too commercial.

4. Use green promotional products: All materials that are distributed should be eco-friendly, from the printed materials printed on FSC-certified paper to your promotional items, such as biodegradable balloons, recycled flying discs, coloring books and tote bags.

5. Encourage change: Make people think of what they are doing to contribute to climate change, energy dependence, increased landfill waste and encourage them to take a few steps to reduce their dependence.  If we can encourage a 10% reduction in the amount of waste that ends up in landfills or reduce our energy consumption by 10%, think about what a better planet we can be living in. Promote. Prostyletize.

6. Help People to Understand Their Carbon Footprint:  How people live their day to day lives affect their individual carbon footprint.  Make people aware of their personal impact on the planet.  A free, online carbon footprint calculator is a fun, no-cost way to gain greater understanding.

7. Make it Memorable: Be creative.  Think outside the box.  Make Earth Day 2011 stand out.

What are you going to do to make Earth Day 2011 the best ever?  Please let me know.   I look forward to hearing your comments.


Robert Piller, experienced in green marketing campaigns and recycled promotional products. His web site includes a comprehensive advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green.  The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at and comment on his blog postings at

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What Are You Doing to Promote & Celebrate Earth Day?

April 7th, 2010 No comments

Earth Day is April 22

Earth Day is on April 22 – and this year marks the 40th anniversary of this popular and fast-growing holiday.

What is your company doing to promote and celebrate this event?

1) Volunteer to talk to school groups about the environment: Whether you are a B2B company or B2C, children appreciate the green movement – and the message will reach their parents. Whether it is a private or public school, and grade—use slides and videos and you will reach this audience.
2) Plant Trees: A single tree can absorb as much as 600 pounds of carbon dioxide and convert it to pure oxygen – which is enough clean air for a family of four for a single year. Plant trees in a park, find neighborhoods that would like more trees and plant a tree or two at your own business.
Read more…

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