Posts Tagged ‘buying eco-friendly products’

Do Your Customers Understand The Benefits of Buying Eco-Friendly Products?

June 9th, 2014 No comments

How Aware Are Your Customers of the Value of Buying Eco-Friendly Products?

eco-friendly promotional productsAustin, Texas: For those of us selling eco-friendly products, we often make the mistake of thinking that everyone understands the benefits and virtues of “buying green”.

Nothing can be further from the truth.

I often have the need to explain why my customers should be buying eco-friendly promotional products from my company, — even when they sell organic or eco-friendly products themselves.

Customers need to be constantly re-educated on why buying eco-friendly products is right for THEIR company.

They need to understand your production and procurement methods.

They need to understand more about your recyclability.

But more important, your customers need to be made more aware of why buying eco-friendly products is the right fit for their company.

It goes beyond corporate sustainability just for marketing purposes.

You must connect with their core values and belief systems.

You must remind them of why their customers prefer eco-friendly products and solutions.

And you must remind them often and consistently–as buyers (and their bosses0 turn over and will be questioning the value of a buying eco-friendly…especially around budget time.

Not every company wants to buy eco-friendly products…usually because they are not sold on the benefits.

We must understand that.

However, there are many others that would like to buy eco-friendly products–if they just understood the benefits a little bit more.

And it is our job, as purveyors, providers and producers of eco-friendly products, to do our part to hep educate both our customers, and their consumers, of the value and need to buy eco-friendly products.

Here’s to a greener tomorrow, today!

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Robert Piller, President of Eco Marketing Solutions, has over 35 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled imprinted bags,  recycled promotional water bottles, imprinted live tree seedlings and recycled logo journals and jotters and  recycled imprinted USB flash drives in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website,, features over 750,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link. us Your Green Marketing Questions Anytime at and join the conversation.

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