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Why Green Marketing Should Become a 12-Month Mindset

August 16th, 2013 No comments

Green Marketing All Year LongPromoting Green Causes 12-Months a Year

By Robert Piller

Austin, Texas: I met up with about a dozen of my top clients at a  recent conference and we discussed the topic of green marketing.

The majority of the marketers had 80-85% of their marketing budget planned for first quarter, insisting that it was the time to promote the environment–especially around Earth Day events.

As this discussion went on for a while, the key take-away was their impression that people start thinking of the environment more in the Spring, as snow melts in many parts of the country, lawns and trees start to get green again, birds start chirping and the sun is finally returning.

Nothing wrong with that argument at all.

Who doesn’t think about the environment with the first warm day of Spring?

But what a wasted opportunity!

If everyone is promoting green causes and products in the Spring, that leaves a tremendous void for marketers to step in to promote their green products, service and causes.

Just because Breast Cancer Awareness Month is in October, doesn’t mean 100% of an organization’s fundraising efforts for that cause should be in October..as that message gets cluttered and does not make the same impact as a year-long campaign.

Sort of like “Christmas in July” promotions.  Those stand out–not just because of the juxtaposition of the name – but there is no clutter for Christmas in the Summer.

If you are a green marketer looking to stand out, try winter or fall.

Why not?

The impact will be greater.

Your ROI will be higher.

And your competition will not be in that same space as you.

Think about it.

Test it.

Springtime in January?

I guarantee you that will make an impact and catch the attention of your audience.

Or better yet, target your market all  year long to keep it top of mind.  The impact and ROI will be much greater.

Here’s to your green marketing success.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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