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Get Dirty…For a Healthier Planet

June 25th, 2010 No comments

Dirt! The MovieIf you haven’t seen the documentary, Dirt! The Movie yet, now is a great time so you can get an eye-opening understanding of how dirt forms a protective skin around the planet. It tells the story of Earth’s most valuable and underappreciated source of fertility–from its beginning to its recent degradation. Over the past century, nearly one third of the top soil of the planet has disappeared, harming the natural environment in far reaching ways.

Think of ways to “get dirty” at your office. Think of ways to “get dirty” at your office.
• Encourage your employees to watch Dirt! The Movie.
• Learn more about the importance of dirt to the eco-system.
• Consider native plants instead of grass.
• Rethink paved roads and parking areas to encourage less impervious cover.
• Plant more trees and flowers.
• Get a water run-off study.
• Immediately reduce the use of fertilizer and weed killer.
• Support businesses that are green-friendly.
Here’s to a greener tomorrow, today.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.

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Green Promotional Products Will Position Your Company More Favorably

May 3rd, 2010 No comments

Brand your company with environmentally friendly promotional itemsI was at an environmental trade show today and was surprised at the number of “non-green” giveaways that were being handed out at the booths. Plastic light up yoyos, imprinted plastic pens and key chains, synthetic tote bags and plastic sports bottles with logos, etc. This gives promotional products the poor stereotype of “trinkets and trash”, instead of them being used as effective trade show or marketing items, which is how they can and should be viewed.

In fact, I have spent the past decade weaning my clients from promotional products that usually end up in a landfill to items that are biodegradable or made from recycled material. You can view about 5,000 green products at my website, www.EcoMarketingSolutions.com in order to get an idea of the types of green-friendly branded and logo items for trade shows that are available.

There are eco-friendly alternatives to nearly every promotional items, including pens, frisbees, yo-yos and water bottles that are produced with an additive that enables them to break down in a landfill. There are tote bags available that are made of natural cotton, Read more…

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Can You Market Without Catalogs?

April 26th, 2010 No comments

EcoMarketing Solutions Discusses ways to cut catalog wasteDo you continue to use printed catalogs and flyers? Do you print the same number of catalogs each year – regardless of the trend away from print media?

If so, it is time to consider a few thoughts.

• Can you reduce the number of catalogs you print and distribute? Think about it. Ask your sales force. Talk to your clients. How many catalogs do you send off to be recycled at the end of each year? You can probably cut out at least 20% next year.

• Does every prospect get the same catalog? Have you considered a simple one page flyer for trade shows instead of the full line catalog? I have witnessed countless numbers of trade show attendees dump out pounds of catalogs at the airport so they do not exceed weight limitations for their luggage.
Read more…