Austin, Texas: Texas is voting today on a constitutional amendment — known as Prop 8 — which would give tax breaks to landowners who take measures to conserve water and preserve water quality.

According to the Statesman.com, the rule would give landowners who implement water-conserving measures a lower valuation on their property, similar to how an agricultural or wildlife exemption works. Some of the measures would include planting more native grasses that require less water or fencing off streams to prevent erosion.

The tax breaks differ based on how much land is utilized. Since the calculations would be the same as other existing programs it could save them up to thousands of dollars annually on taxes.

Texas has seen record  a drought this past summer, with billions of dollars in crop losses and devastated the beef and cotton industry–staples to the Texas economy.

However, are tax incentives the right answer?

Many people on both sides of the political spectrum have been talking about the need to end corporate welfare, which would include tax incentives that would favor any particular industries.

Is this just another way of choosing winners and losers for or tax dollars or is this really needed?

I think ranchers and farmers already have it in their best interests to conserve water.  Water conservation is Ranching 101.  They have seen the prices of their livestock plummet this year due to the drought, and its effects on crops and the health of their livestock, so they are already aware and motivated to conserve water.

However, I do not think a constitutional amendment is the way to go.

Perhaps the funds can better be used to build a desalination plants to convert water from the Gulf of Mexico into potable water.

Or use the funds instead to build facilities to treat and reuse waste water and adding it to the freshwater supply.

Picking winners and losers seems the wrong way to go.  Investing in the future for infrastructure that will help the entire region seems like a better idea.

What do you think?  Please share with me why you are for or against this amendment.

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UPDATE: November 9: It looks like I wasn’t the only Texan against this constitutional amendment favoring landowners.  It was one of only three amendments rejected out of ten proposed.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Going Green: An Interesting Tale

Austin, Texas: I get an email the other day –which I thought was hysterical about th previous genrations understanding of “going green”.

It was very humorous.

Here it is–verbatim:

In the line at the store, the cashier told an older woman that she should bring her own grocery bags because plastic bags weren’t good for the environment.

The woman apologized to her and explained, “We didn’t have the green thing back in my day.”

The clerk responded, “That’s our problem today. Your generation did not care enough to save our environment.”

He was right — our generation didn’t have the green thing in its day.

Back then, we returned milk bottles, soda bottles and beer bottles to the store. The store sent them back to the plant to be washed and sterilized and refilled, so it could use the same bottles over and over. So they really were recycled. But we didn’t have the green thing back in our day.

We walked up stairs, because we didn’t have an escalator in every store and office building. We walked to the grocery store and didn’t climb into a 300-horsepower machine every time we had to go two blocks. But she was right.

We didn’t have the green thing in our day.

Back then, we washed the baby’s diapers because we didn’t have the throw-away kind.

We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power really did dry the clothes.

Kids got hand-me-down clothes from their brothers or sisters, not always brand-new clothing. But that old lady is right; we didn’t have the green thing back in our day. Back then, we had one TV, or radio, in the house — not a TV in every room. And the TV had a small screen the size of a handkerchief (remember them?), not a screen the size of the state of Montana.

In the kitchen, we blended and stirred by hand because we didn’t have electric machines to do everything for us. When we packaged a fragile item to send in the mail, we used a wadded up old newspaper to cushion it, not Styrofoam or plastic bubble wrap.

Back then, we didn’t fire up an engine and burn gasoline just to cut the lawn. We used a push mower that ran on human power.

We exercised by working so we didn’t need to go to a health club to run on treadmills that operate on electricity.

But she’s right; we didn’t have the green thing back then.

We drank from a fountain when we were thirsty instead of using a cup or a plastic bottle every time we had a drink of water.

We refilled writing pens with ink instead of buying a new pen, and we replaced the razor blades in a razor instead of throwing away the whole razor just because the blade got dull. But we didn’t have the green thing back then.

Back then, people took the streetcar or a bus and kids rode their bikes to school or walked instead of turning their moms into a 24-hour taxi service. We had one electrical outlet in a room, not an entire bank of sockets to power a dozen appliances.

And we didn’t need a computerized gadget to receive a signal beamed from satellites 2,000 miles out in space in order to find the nearest pizza joint.

But isn’t it sad the current generation laments how wasteful we old folks were just because we didn’t have the green thing back then?

Just goes to show, that everyone’s point of view of what comprises “green” or “conservation” may be in the eye of the beholder.

Let’s all find ways to be greener – without any name calling or without the passing of judgment.
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Robert Piller, President of Eco Marketing Solutions, is experienced in green marketing campaigns and a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Austin, Texas:  As a marketer, it seems like it gets tougher and tougher to stand out from the crowd in a world of advertising, e-blasts, social media, etc.

As a green company, it is just as difficult.  Many people are using the word “green” in their name, in their product description, on their packaging, etc.

How can you catch your customer’s attention while so many other companies are also going green?

Well, have you thought about going green locally? Going green at the community level?

Think of ways to promote green outreach to your community.  It is easier to make an impact on a micro level, and it will build goodwill for your organization.

Here are a few simple ideas to keep your green message in front of your community:

1-Sponsor a portion of a highway for litter pickup.

2-Plant trees at a park or school or community center.

3-Speak at local organizations about how companies can “green their office”–such as at chamber of commerce meetings, Lion’s or Rotary Club meetings, etc.

4-Sponsor a booth or table at your city’s Earth Day Festival.

5-Start an Earth Day celebration in your town.

6-Team up with other businesses to promote green seminars, trade shows or fairs.

7-Get your vehicle wrapped with green messages and slogans.

8-Team up with other businesses and sponsor a Trash Pickup Drive–that takes oils, paints, batteries, prescription pills and other non-hazardous trash that cannot disposed of during regular trash pickup.  Get involved with your city’s Solid Waste Department to see how you can help.  You can also bring in the local Boy Scouts and Girl Scouts to participate with you.

9-Work with your city’s solid waste or public utilities department and see if you can help with donations, giveaways, speeches to the general public, cross promoting with their programs, etc.  City services have very tight budgets, and the more public support they get, the better.

10-Sponsor an e-Waste Trash Disposal drop off campaign.  These drop off stations can be wrapped or logoed with your brand — and you can work with local e-waste recycling centers to handle the recycling and disposal of these items.

11-Put together a YouTube or PowerPoint presentation about green issues concerning your community – and use it internally, promote it on social media, lend it to local news outlets and to city services, who might utilize it in some ways.  These presentations need to be 100% non-commercial, with just your logo and message at the end for a few seconds.  If it reeks of commercialism, it will fail.

12-Give out eco-friendly promotional items instead of plastic ones.   Each of these items, from imprinted environmentally-themed coloring books to information wheels should have educational value.

13-Practice what you preach in public.   This would include having a recycling program both at  home and at work, downsizing to a more fuel efficient vehicle, switching to CFL or LED lighting, etc.  Don’t be caught in a lie, promoting yourself as “green” just for appearance sake.

14-Keep in mind: It is important at these events to keep the focus on education and outreach on environmental issues-and not be a shill for your company.  You will have a much more positive impact on the audience.

Stand out from your competition.

Be creative.

How do you plan to promote your green organization to your audience?

I’d love to hear about it.

Let’s make Earth Day Every Day.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Austin, Texas:  Many pundits have been declaring that GREEN IS DEAD over the past year or so, as the economy falters.

Recently, President Obama asked the EPA to withdraw new ozone protection laws as they might cost jobs.

Austerity measures are fine, and any legislation that might have the perception of job killing is politically dead, however true or false the assertions are.

What does this mean to the rest of us?

Well, to me it means that businesses of all sizes must step up to reduce their carbon footprint and reduce their energy dependence.

If every organization, big or small, found ways to reduce their energy consumption by just 10% per year, we will cut our usage by 50% in five short years–without any government intervention — or interference.

Each company should have a person designated as Sustainability Director who takes suggestions form ALL departments on ways to cut their electricity and power usage.

There is a great deal of “low hanging fruit” that can easily yield a 10% annual reduction.

Encourage and challenge your employees to look for simple ideas. Then keep looking.

Make it fun.

Educate your employees about why you are making these changes.

And encourage them to reduce their energy consumption at home by 10% too.

At the 10 year anniversary of the September 11 attacks, who would not be in favor of reducing our foreign oil consumption that leads indirectly and directly to Mideast unrest and wars.

Drill baby, drill? Perhaps. Perhaps not, but that it not a fix for our “energy addiction”, as former President Bush alluded to.

Schools and government organizations should lead the way in reducing their energy usage–and small and large businesses alike should be jumping in.

Will you join the 10% challenge?

Spread the word.

Here’s to a greener tomorrow, today.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Austin, Texas:  It is now official.  There have been 10,000 commercial green building projects that have earned LEED ratings, as mentioned by GreenBuildings.com.

LEED-certified commercial space now totals 1.3 billion square feet of property around the globe, according to Erin Emery, a spokeswoman for the Green Building Certification Institute, which provides the third-party confirmation for LEED certifications.

Since the  U.S. Green Building Council initiated its Leadership in Energy and Environmental Design rating system in 2000, there has been tremendous strides.

This is a great start for the entire commercial building industry.

The chart, from Environmentalleader.com, shows the rapid growth of LEED Gold certified buildings over the past decade.

Hopefully, this trend will not only continue, but will double in scope each year.

Will it take tax incentives?  Most likely.

The National Association of Industrial and Office Properties (NAIOP) encourages its developer members to “proactively lobby local governments with their preferred incentives when the subject of green buildings appears on the local agenda.”

Achieving LEED certification is a win-win proposition.  The property owner saves money on their energy bills, they can more readily attract a better tenant,the property usually retains it value longer and it helps to reduce climate change.

Does achieving LEED certification take time, money and effort up-front.  Sure.  But the cost savings in the long-term ,ore than offset this effort.

Establish your business as truly green friendly and seek out LEED-certified buildings to lease, build or convert your own property as LEED certified, and/or support businesses who have earned LEED ratings.  When money flows to these companies, it will only encourage more applications for the program.

Here’s to a greener tomorrow, today.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Austin, Texas: College students–it’s now move-in time!

Students are probably the most green demographic, and helping them pack, might also rub some “green” onto parents.

As we load up cars to move our students into their apartments, dorms, or condos, we found some simple ways to go green:

Furniture: Visit resale shops, Goodwill or use Craigslist to find some tremendous bargains–and to prevent those items from ending up in landfills. Reuse is probably THE most effective way to go green, as nothing new has to be produced.

Clothing: Pack clothes in suitcases, reusable shopping bags and even used corrugated boxes.  The goal is zero waste…and this can easily be accomplished.

This is also a good time to sort through older clothes — and to donate to a charity or to neighbors.

Appliances: Now is the perfect time to donate some older appliance to your child, so that you can upgrade.  If that is not applicable, then try to look for the  ”Energy Star” logo on appliances when a new one is a must. This will greatly reduce energy consumption.

Less is more: Avoid clutter.  Most people tend to over-pack, so make a list, then check it twice.   Then try to eliminate at least 4 or 5 items from the list.

Drinkware: Be sure to pack plenty of reusable water bottles and coffee tumblers to encourage conservation.

Transportation: Most campuses and off-campus dorms offer very reliable mass transit.  Is a car necessary?

If so, remind your child to empty their trunks and keep their tire pressure filled to reduce fuel consumption.

Pack a bike: Bicycle travel can be best on many campuses, especially where parking is tight.  Be sure to pack one, or buy one once they arrive on campus.  Again, eBay or Craigslist often have ample bargains available for the budget-minded student.

These were just a few ideas that we thought of this week while packing up.

What other ideas do you have?

Let me know, so we can get the word out.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Austin, Texas:  As the government faces an impasse over the debt ceiling, I am struck how similar this debate about the econmy is similar to certain situations that environmentalist face.

It’s about seeing the forest for the trees- no pun intended.

The Tea Party are so dogmatic about taxes and government spending that they don’t realize that a lowering of the credit rating of the U.S. government is like a tax hike– as interest rates will surely rise.  If they were to think the situation through, they would realize that getting 75% of what they want is better than getting 100% of  bad deal.

Same holds true for some environmental battles.

I have written about the excoriation of green companies that make claims that may overreach– rather than spending their times fighting against companies that are polluting our water, air and land. Both need addressing, but one should definitely take priority over the other for attention.

A new issue has developed in my hometown of Austin, Texas, where developers are planning to cut down a 70-year old, 57-foot pecan tree to clear way for a 400-foot office/residential tower.

On the surface, you can understand the environmentalists complaint about chopping down a giant tree.

On the other hand, environmentalists are preaching the virtues of city density, where people live, work and shop within a small area to reduce the need for driving and to improve air quality.

Even Roy Whaley, the vice chairman of the Austin chapter of the Sierra Club, has mixed feelings when he says, “We do want to densify downtown and appropriate areas and put as many people downtown as possible, but we can’t stand to walk downtown if we don’t have trees to shade us.”

I think that people need to weigh each case on its individual merits and not be so quick to decide on an outcome–without doing some analysis.

Our country would be a lot better shape if people understood that the word is not black and white–but that most matters are in the grey area.

Let’s hope level-minded individuals can prevail in both issues–the economy and the environmnet.

Playing “gotcha” is fun for kids.  But aren’t there any adults left in the house?
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Austin, Texas: Today is our city’s semi-annual bulk trash pickup, and it is a fantastic way of keeping trash out of the landfills.

This past weekend, my neighborhood cleaned out their garages and rolled out broken barbecue grills, patio furniture,washing machines, stoves, furniture, bar bells, lumber,etc., that would be normally heading to the landfill pretty soon–or just gathering dust (or rust).

But a funny thing happens in the early mornings of the weekend–as trucks and vans of all sizes patrol the neighborhood picking up our “trash”–before the city haulers come today.

I watched a pickup truck stop in front of my house and load our grill on top of his trailer — that already had at least six other grills in it and two refrigerators.   He also pickup up lumber from my neighbor and an old laser printer that I had left outside, just 90 minutes prior.

One man’s trash is another’s treasure–as the expression goes.

Bulk trash pickups are a wonderful opportunity for the re-purposing, reuse and recycling of large trash items.

Whether the people who picked up my grill use it for themselves, fix it up and resell it, strip it for parts and recycle the rest — it has a value to that person other than ending up in a landfill.

I would encourage every city to have a bulk trash pickup at least twice a year to help rid their communities of unwanted trash and to encourage a second life for unwanted, unused or unneeded items.

The key to reducing one’s carbon footprint is to use what one needs. If you have old exercise equipment, patio furniture, pool items, furniture and more- it is a simple way to part with these items– and the city only has to pick up a small share of the items left out on the curb.

It is a win-win for everyone.

Let’s make  every day Earth Day

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Electronic waste accounts for 70 percent of the overall toxic waste currently found in landfills, according to Global Futures Foundation. In addition to valuable metals like aluminum, electronics often contain hazardous materials such as mercury.

With the rapid proliferation of cell phones, they are making up a growing percentage of landfill waste. It is estimated that there are more than 500-600 million used cell phones ready for disposal worldwide.

Cell phone coatings are often made of lead, meaning over 300,000 pounds of lead released.  Cell phone batteries re even more hazardous.

Some contain a mixture of nickel and cadmium (Ni-Cd batteries). Cadmium is listed as a human carcinogen that causes lung and liver damage. Others contain potentially lithium or lead.

This link has some amazing stats about cell-phone waste from the EPA that are easy to read and understand.

Cell phones need to be recycled, which has become much easier to do. The EPA has a link to help you find a e-Waste drop-off center near you.

This link will explain how to clean your data before recycling.

Let’s do our part to be part of the solution and prevent this e-waste from polluting our soil and water.

If you are an individual, organize a neighborhood cell phone drop-off drive.   Encourage your child’s school or your church to have a drop-off place.

Your business should have a policy concerning the cell phones that they issue, while also having a drop box for employees’ personal phones.

Four phones per second will end up in landfills, according to the EPA, if we don’t act–quickly and decisively.

Here’s to a greener tomorrow, today.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
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Why Has There Been A Sudden Drop In Green Product Development This Past Year?

A new study shows that green product development has been declining over the past two years.

It showed that just 28 percent of companies have maintained investments in green product development, while 48 percent have increased their spend. That last number represents a drop of 7 percentage points compared to earlier this year, when 55 percent of respondents cited increased funding for green products.

Why is there a sudden drop in green product development?

Are consumers and businesses purchasing less green products?

Green marketing expert Jacquie Ottman suggests that ” lack of familiarity with green brands, inability to identify green brands on the shelf, and price premiums for greener brands that don’t have the benefit of economies of scale” are some of the reasons for the decline.

What can we do to encourage greater acceptance of green products, so that “going green” is not just a passing fad?

Government Mandates? I have written that it might be a good idea to have a program that mandates government offices to increase their green purchases over the next ten years, starting at 10% of purchases–and phasing out completely at the end of the decade. This would give manufacturers a chance to increase production, which would led to economies of scale, and lower prices.

Guilt by Association?:  Can we make the buying of non-green products seem “creepy” or “evil” through advertising and social media, such as has been done with cigarette smoking and drinking and driving over the past 10-15 years?  Can non-recyclers, for example, get the cold shoulder from their friends and peers?  It may take time, but many movements start out this way.

Education?: How much more education about the correlation of greenhouse gases to climate change must we have before real change takes place?

Sure, the younger generation has been taught about climate change in a watered down way over the past decade or so, but real change is taking too long to make an impact.

How can we reach out more to seniors? Can we get churches, synagogues and mosques to preach about the moral duty of becoming good stewards of the planet? Although this movement is certainly growing, it is not happening soon enough.

How about teens, some of the biggest polluters around?  Ten hours of climate change, pollution reduction videos before they get their driver’s license? Perhaps.

Increasing Green Product Purchases?: Sure, it may cost a little bit more for a recycled product or organic alternative, but until more people purchase them, prices will not fall quickly enough.

A 10-year tax-break for consumers on green product purchases? Might be hard to implement and administer.

A 10-year tax break for manufacturers of green products? Might be better.

Either way, consumers must shop greener in order to make real change happen. If every consumer switched just 10% of their purchases to green alternatives, imagine the positive impact that would have on the green movement.

The green movement needs participation on all sides to move forward. Green manufacturing without green purchasing equals failure.

Let’s all do our parts to go green.

It needs push, as well as pull.

Have you “purchased green” today?
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
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