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Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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MIT Study Shows That Adding Sustainability to Your Management Agenda Increases Profitability

December 10th, 2013 No comments

Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability

New MIT Study Shows Direct Correlation Between Management Support for Sustainability and Profitability.Austin, Texas: According to the results of the latest annual  MIT Sloan Management Review and the Boston Consulting Group study, more than a third of companies surveyed have reported a profit from their sustainability efforts.  That is a 23 percent increase from the previous year.

Another finding shows that nearly 48 percent of companies report changing their business models due to sustainability opportuninties, which is up nearly 20 percent from the previous year.

The study shows that 62 percents said their company CEO has a strong commitment to sustainability.  

However, only 16 percent have a chief sustainability officer at this time.

Over 60 percent of companies that had changed their business model and also had sustainability permanently on their management agenda said they had increased profits from pursuing sustainability.

It is as simple as this: The two keys to improved profitability from sustainability are strong management support and a change in the business model to adapt these changes.

How will you change your business model to include sustainability for the coming year?

Here is a link so that you can download the full sustainability report directly from MIT.

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Going Green: It’s a Year-Long Commitment..Every Year

December 4th, 2013 No comments

Going Green: It’s More Than Just a Slogan!

going-green-is-more-than-just -a-sloganAustin, Texas: As this year winds down it is time to review our year and look introspectively at our results.

This gives us a chance to see what we have been doing correctly, what needs to be improved and what needs to be replaced.

Our job is to help companies that are “Going Green” to better promote their objective and plans to their targeted audience.

I am constantly asking our team if we are helping our customers “go green enough”?

If our clients think about promoting their recycling programs or green services at Earth Day alone–they are not maximizing their branding opportunity.

Going Green is helping our client’s clients to think green more often than they are currently doing.

Going green is helping people to think about their environmental choices on a more frequent basis.

If they only “think green” on Earth Day–what a wasted opportunity!

What can we do to help people think of going green on a more regular basis?

Is it more educational discussions, webinars, town halls, etc.?

Is it more green contests on social media sites?

Is it more programs co-marketed with other like-minded green organizations that will help multiply the efforts?

Is it a series of green reminders that are sent by email weekly or are pasted onto recycling bins?

Let us know what has been helping to build environmental awareness in your company and in your community so we can share these ideas with the public.

We welcome these ideas so that we can leave a greener planet behind.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Will the Southwest Outlaw Green Lawns Entirely Soon?

August 26th, 2013 No comments

cities encourage replacing grass with xeriscapingMany Southwest Cities Are Encouraging Homeowners to Get Rid of Their Lawns for Water Conservation

Austin, Texas: As drought conditions continue throughout the Southwest portion of the united States, many cities are demanding or strongly encouraging homeowners to replace their grass with xeriscaping.

Many cities, including Los Angeles and Long Beach are paying homeowners to remove their lawns, according to a recent article in the Austin American-Statesman.

In Austin, Texas, the city is offering rebates and special watering rights for people who replace their St, Augustine grass with Bermuda, which is a much less thirsty variety.

Many cities already have water restriction in place … and a trend away from lush grass to xeriscaping is probably a good idea.

Will the trend away from lush green lawns be effective?

I think it will take an education process with ads and commercials, town hall meetings, and a PR campaign to convince the local citizens on the cost benefit analysis between a limited drinking water supply and a green lawn.

It will take several years but I think once people see how little care a xeriscaped yard takes and how attractive it can look, more and more people will make the switch from grass to xeriscaping.

I remember as kid that one neighbor put a rock  lawn–which as just white rocks across the entire front yard. No xeriscaping, a few plants — and it looked hideous.

If neighbors can see the beauty of native flowers and plants — many will come on board.

If homeowners associations will become more lenient on these non-lush lawns, great strides can also be made.

Bottom line, water is in short supply – and unless people are willing to invest in ways to convert their water from their toilets directly into their sprinkler systems, wasting this scare resource on a lush lawn should become a thing of the past.

What do you think?

Please let me know.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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How Much Time Are You Spending Volunteering for Green Causes?

August 8th, 2013 No comments

Are You Still Volunteering Your Time for Green Causes?

By Robert Piller

how much time are your spending on green causes

Austin, Texas: I was talking with an environmental activist the other day and she explained that the number of people who have been volunteering for her events has dropped considerably over the past 18 months.

Perhaps some of that decrease can be explained away by the fact that many of these volunteers have gotten full-time jobs as the economy improves.

That’s great, but activism can be done in your spare time.

But is apathy setting in already for the green movement?

This movement has just starting to make strides and is still inn its infancy.

Apathy? Come on.  We can do better!

Let’s double-down on our efforts to improve the air quality in our cities. Let’s continue to fight for cleaner water and for fracking regulations.

Let’s not let big business get carte blanche on their agendas.

Let’s fight for changes that can be implemented and that are reasonable to the voting public.

If we walk away from the green movement now, most of our efforts will have been in vain.

Get more active.

Recruit more volunteers.

Speak at more venues.

Make Earth Day a huge event again.

Talk to your local political candidates.

Encourage students to recycle more.

Engage with seniors to help fight for their grandchildren’s planet.

Let’s make “Going Green” cool again.

Let’s try to fight for the green movement for an extra hour per week.

That’s 50 extra hours per year.

Multiply that by thousands of volunteers and we can reinvigorate this green movement.

Now let’s get started.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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NYC Says: Quit Stealing My Trash. REALLY!?!?!

August 2nd, 2013 No comments

New York is Getting Tough on Stealing Recyclables–How Strange!

stealing of trash seems tobe a big propblem in New YorkAustin, Texas:  I just read an article about how the New York City council has passed a law to get tougher on the stealing of recyclables in the city.

They claim it is a long-standing problem and the legislation carries both civil and criminal fines of $1,000 for each instance of illegally removing recyclables.

Obviously rival “gangs” are stealing recyclables and taking them to get recycled–because of the high recycling fees they can earn.

National Solid Wastes Management Association (NSWMA) estimates the theft of recyclables in New York City, particularly cardboard, costs carters $8 million to $10 million annually.

This whole law seems silly.

The goal of encouraging recycling is to reduce landfill waste.

Obviously this trash is getting recycled–but one group or another.

Recyclable trash thefts.  Who would have thought this would ever have become an issue?

It seems that NYC should just look the other way and not get involved.

Or am I missing something (like political donations from NSWMA or some other group)?

Here in Texas, it reads funny!

If anybody wants to take my recyclable from my blue recycling bin and recycle it elsewhere–go ahead!

Just be sure to recycle it!

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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New Recycling Campaign Targets Those Who Are Not Avid Recyclers

July 12th, 2013 No comments

first new recycling campaign in 40 years to target non-recyclersFirst New Recycling Public Service Campaign in 40 Years

Austin, Texas: A new public service and awareness campaign is about to launch targeting non-recyclers.

The “I Want To Be Recycled” campaign is targeted to motivate Americans to recycle every day.

It was created by the same team that brought the “crying Indian” campaign to the public in the 1970’s.

According to a press release, “The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.”

It will be educational in tone and will help create greater awareness to the benfits of recycling and where and how to recycle.

I always preach that education is the best way to increase recycling rates.

Let’s hope this new recycling campaign will reach the nearly 67% of the American public that do not consider themselves to be avid recyclers.

Do you think it will persuade the non-recyclers to take more action?

Here’s to a greener tomorrow, today!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Austin Bag Ban – Much Ado About Nothing

May 29th, 2013 No comments

3 Months Later: Austin is Accepting of its Bag Ban

bag bans

By Robert Piller

Austin, Texas: Anytime a city tries to enact a new policy, the other side shouts cries of Chicken Little– “The sky is falling” – or “This will cost hundreds of jobs and lose millions of dollars”, etc.

Sound familiar in your town?

Well, three months ago, the City of Austin implemented a bag ban and many of the retail business leaders went ballistic.

There were cries that people would stop shopping in Austin and drive 10-15 miles to the next town over to get their much cherished single-use plastic bags.

Well, in reality, people became very accepting of the law.

The Austin Statesman reports that from March 1 to May 15th, the city received a whopping total of 19 complaints about a total of ten retailers  that were continuing to use single use bags.

Did the city vilify these retailers?

No, they went in and educated them a bit more to help them understand the new bag ban rules — and no fines or penalties have yet been issued.

Is your town considering a plastic bag ban?

Well, talk to the folks at Austin Resource Recovery, our city’s trash and recycling department and you will see that cries from opponents are nothing but a bunch of hot air.

Bag bans should not about fines and penalties–they are about getting everyone aboard.

People generally will become accepting of this new policy – and most other policies – if the reasons are explained and the city spends time and energy in educating the public about it.

Sure, some people will continue to moan and groan, but 100% acquiescence is never going to happen.

However, the true goal of acceptance of the new policy will happen.

Let’s hope for more city and state bans on single-use plastic bags.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Concord, Massachusetts is First US City to Ban Small Plastic Single Use Water Bottles. Will Your Town Be Next?

January 2nd, 2013 No comments

Concord, MA is first city to ban small Bottled Water containersAs Single Use Water Bottles Ban Begin To Take Hold, What is Your Company Doing to Encourage Refillable and Reusable Bottles?

Austin, Texas     Good news for environmentalists!

Concord, Massachusetts became one of the first cities to ban small, single use water bottles (1 liter or less).

From what I have been reading, this trend is likely to continue as the drive to reusable water bottles gains momentum.

I always bring a reusable bottle to restaurants – and get strange looks at times… as if it was a strange and weird act I was performing.

At c-stores and grocery stores, hopefully it will encourage at least a trade up to larger bottles to help reduce waste and litter.

Even more hopeful will be the increased use of tap water with a water filter – to reduce the use of plastic bottle even more.

I know of a company called Sodastream that even makes a soda machine from your own water and concentrated mix– thus eliminating the need to purchase plastic soda bottles.

Anything we can do to encourage  the elimination of wasteful packaging ( and the shipping of bulky water and soda bottles) is to be commended.

Their carbon footprint and impact on the environment is something that can easily be avoided.

Support manufacturers and companies that offer concentrated products–from beverages to laundry detergent – and everything in between to help reduce the production of plastic bottles.

That is the simplest way to reduce waste–even without the added push for recycling efforts.

Smart retailers would be wise to consider a refillable water bottle promotion –where they can sell (or even give away for free) reusable water bottles or sports bottles with their logo on them.  It will be reused over and over again at a cost of pennies per use.

Our sales of imprinted water bottles has increased nearly 250% in the past three years as more restaurants, convenience stores and grocers encourage the use of refillable bottles.

How will you help to reduce the use of single-use plastic bottles?

Here’s to a greener tomorrow, today!

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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3 Trends in The Green Movement This Year

December 10th, 2012 No comments

recent green trendsRecent Trends In “Going Green”

Austin, Texas: As 2012 winds down, I wanted to comment on recent trends that I have noticed in green marketing in general.

Here are three trends that seem to stand out most clearly over the past few months:

1) Promoting Better Quality : Customers have been putting more emphasis on reducing waste and improving the quality of their green products.

In the past, green products did not always correlate with with high quality.

These days, the quality and workmanship in eco-friendly products have become second to none as buyers have been demanding it.

I see this trend continuing as greater economies of scale are now available for green product producers.

2) Increased Participation in Green Alternatives: I have seen an increase in customers from a wider spectrum of industries than ever before as the green movement has regained its strength and momentum this year.

Leading companies in nearly every industry have taken the initiative to become better stewards of the earth and have been sourcing eco-friendly alternatives to many of their existing purchases.

It is very encouraging that more companies are calling us to ask about greener promotional products for their corporate gifts–both for internal and for external use.

We have seen it in our 23% increase in green promotional products this year – and many of my friends in recycled and renewable products have also seen double-digit sales gains as well.

3) Walking the Walk: As the focus has been on the new FTC Green Guides and more emphasis in truth in advertising, I have noticed a substantial increase in the number of my clients that have gone back to the basics to better understand with the basics of Green Marketing 101.

Many of them have done a careful review of their green claims – as well as placed a renewed emphasis of making sure they are practicing green behaviors in all aspects of their business–including manufacturing, human resources, procurement, etc.

If your company is claiming to be eco-friendly, I encourage you to do a self-analysis to make sure that you are taking noticeable steps to reduce your carbon footprint.

I am confident that these green trends will continue in the near future.

How are you planning to become more green in 2013?

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Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–—— Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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