About Green Spot Blog

This site was created to better understand green marketing and its powers and limitations.

We will discuss such issues as:

Who is going green?

What type of businesses should go green?

When is the right time to promote your company as green?

Where do you turn to for eco-marketing ideas and solutions?

Why are companies going green?

Is green marketing right for your type of business?

What are the real meanings to many of the “green terms” that have appeared in the media over the past year or two?

What is green washing and what can you do to avoid it?

As we explore these issues together, I welcome your comments, feedback and suggestions.

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