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Post-Earth Day Marketing Allows You To Avoid Over-Saturation

April 29th, 2014 No comments

Post-Earth Day Marketing Can You You More Impact for Your Promotional Dollar

earth day marketing ideasAustin, Texas: I had a client call me last week to say that he is so happy that Earth Day has ended so he does not have to worry about his marketing plans until next year.

What a mistake!

I advise my clients to spend a large portion of their marketing budget centered around Earth Day and Spring events–but to hold back at least 30% for the rest of the year.

Environmental messages after Earth Day can cost you much less money –while also helping you to stay top of mind all year long.

Think of Earth Day marketing as your launching pad–but consider the rest of the year as your opportunity to keep your branding and messaging out in front of your clients and prospects.

The field is much less crowded after Earth Day–so your messaging can have more impact–like Christmas in July for retailers.

Be creative.

Tie in to local or newsworthy events.

Keep spreading your environmental message

Combating climate change should not be a one day event for your company.

People see right through it.

Earth Day marketing should be a year-round campaign for your organization.

What environmental message will you be promoting next month?  And the month after that?

Let’s help people to reduce their carbon footprint 12 months a year.

Earth Day Should Be Promoted Every Day!

Happy Marketing!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

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Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

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Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Earth Day Marketing is Not Dead Yet

March 29th, 2013 No comments

Earth Day Marketing Shows an Uptick This Year

Earth Day Marketing and Promotions are stronger than they have been in yearsAustin, Texas:  Quit Talking About the end of Earth Day Marketing.

Earth Day is still going strong.

To paraphrase the song in Monty Python’s Spamalot -, Earth Day is Not Dead Yet!

Last year we were up about 10% over the previous year in Earth Day marketing and promotions–everything from imprinted recycled coloring books about the environment to recycled water bottles, recycled tote bags and live tree seedlings.

This year, I am happy to report that Earth Day marketing spending with our company is up nearly 22% from last year, reports Robert Piller, President of Eco Marketing Solutions, one of the largest and most established providers of recycled promotional products in the country.

We are noticing more participation from local businesses, organizations and schools that seem to be finally catching on that this is a singular event that can help promote or launch a green friendly product or service.

We are also noticing religious institutions of all denominations are getting involved in the environmental debate and discussions.

On top of this, I am seeing larger reorders from my existing clients that did not order enough for their crowds last year.

The media still cares about Earth Day — and it is every marketers job to keep it at the forefront–especially on Earth Day!

Volunteer to speak to local groups.

Call or write your local TV stations that are hungry to fill air time on Earth Day with local happenings and events.

Write articles and blogs.

But keep Earth Day vibrant and important.

There are 364 other days in the year that the media can worry about other issues: the economy, Middle East peace,  North Korea, the stock market, home prices, etc.

But there is one day that they are focused on the environment–Earth Day.

Don’t let it become obsolete.

Explain to your community why it is so important to Reduce, Reuse and Recycle– and what role your company is playing in any or all of these three tenets of environmentalism.

What are you doing to promote Earth Day?

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Should Marketers Care About Earth Day Any Longer?

March 8th, 2013 No comments

Is Your Organization Still Participating in Earth Day Events?

Do organizations still need to celebrate Earth Day?Austin, Texas: Earth Day has been considered a great marketing event over the past 8-10 years, as more and more consumers have become interested in environmental causes and have become more attuned to corporate social responsibility.

But will Earth Day 2013 even matter?

Do people still care about Earth Day — and should marketers still get involved with this annual event?

Like many great movements of social change, such as Women’s Suffrage and Civil Rights, attention to the cause greatly diminishes once the goal has been met. We no longer need to get on the soapbox and argue for a woman’s right to vote in this country–so the point is moot and the law is on the books.

However with Earth Day, these same facts do not hold up.

Although the EPA has been more aggressive in implementing legislation against greenhouse gases, enforcement is lax and counter-lawsuits are chipping away at these laws effectiveness.

Many people are still unsure about Climate Change and many still believe that Global Warming is a hoax.

So, there is still a great deal of work that needs to be done on the education side of the environmental movement.

This is why Earth Day still matters.

Earth Day should be about education – teaching and discussing how carbon emissions harm the atmosphere and talking about ways to reduce one’s carbon footprint.

Earth Day is also a great time to preach the 3R’s: Reduce, Recycle and Reuse.

Earth Day is a one-day annual event where corporations, schools, cities and other civic organizations can all come together for a common cause– a greener planet today.

There may be some disagreement about causes of climate change–but there is no disagreement into the fact that we can all make a difference.

Earth Day really does still matter if you still have the hope of a cleaner tomorrow.

Don’t let your school or city fail to commemorate this important date.

Celebrate and cherish Earth Day this April 22nd – and every April 22nd.

Here’s to a greener tomorrow, today!
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Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

 


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Is Earth Day a Dying Event?

April 16th, 2012 No comments

Is Earth Day DyingIdeas to Save Earth Day for Future Generations

Austin, Texas: For the past twenty or so years, Earth Day has been an important  day to our company–like Christmas is to retailers.

For the months leading up to it, we sell millions of live tree seedlings with company logos, imprinted reusable tote bags, recycled pens, pencils, coloring books, water bottles, and other eco-friendly promotional items— all with an Earth Day theme or recycling message to corporations large and small, as well as to government institutions who believe in the need for eco marketing.

This year seems a little different.  As of today, sales are up only 8% over last year — and that is down from our 18-25% average sales increases that have been more typical over the past decade.

More importantly I am wondering  why am I not hearing about Earth Day too much this year?

Some of my major corporate account shave scaled back from Earth Day events and marketing efforts, as have many city governments.  Luckily, many smaller companies have been picking up the slack – but not making the same impact.

“A cause not promoted is a cause soon forgotten”, I always say.

Earth Day is a accumulation of branded and educational messages that reach the mass audience over a period of time.

Kids learn about Earth Day from their schools. Parents are reminded of it on their national or local news shows, in the newspapers and, hopefully at work.

But if the number of organizations promoting Earth Day are leveling off – or falling – then the message of Earth Day will soon die.

Religious institutions know this very well, which is why the major stories of the Bible are inculcated at a young age, and re-told year after year. It is not told once and hoped that it sinks in.

People like stories — and the message of Earth Day needs to be filled with memorable tales of recycling efforts, energy reduction and global warming evidence.

Perhaps it should focus on local or national heroes.

We cannot hide from global warming or pacify non-believers because “they are entitled to their opinion”. Just because someone doesn’t believe in something doesn’t mean they are right.  I had dinner with a neighbor the other day that said they do not believe in the Internet–that it was a fad.

That doesn’t mean they are right.  I’ll continue to use the internet and promote my business through it, while they do things the old way.

Earth Day needs stories.

Earth Day needs legends and heroes.

Earth Day needs songs.

Earth Day needs characters –like the Easter Bunny.

Earth Day needs a universal symbol, like Breast Cancer Awareness has the pink ribbon.

Most of all, Earth Day needs to be the focus of educational institutions, businesses, and dare I say, religious institutions.  A greener planet should be something we all believe in and something we all strive for — without wedge issues of whether climate change is hoax or not.

Whatever your belief is on climate change, a world with less pollution and with more of a focus on reusability, reduction of resources and recycling efforts is a win-win for all.

Let’s put the focus back on Green for Earth Day.  Let’s leave the name calling and finger pointing out of this event and make it one of the biggest holidays and events on an annual basis.

I’d love to hear your comments about ways to bring back the impact of Earth Day.

Here’s to a green tomorrow today!

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

————————————–——

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Is Your Company Considering Cutting Back on Earth Day Marketing?

February 20th, 2012 No comments

How will you promote Earth Day this year?What is the true meaning of Earth Day?

Austin, Texas: I have had several of my larger clients call me to tell me that they are cutting back on Earth Day marketing this year for a variety of reasons.

Some feel they have done the yearly holiday enough times.

Others think their marketing budget can be spent in other ways

Others never measured their ROI, and cannot justify its expense

Earth Day only comes once a year and if you are  a green company, or one that is aspiring to become greener, and you want to get your story and message out, this is the ONE event you cannot afford to miss. PERIOD.

It is like a jeweler missing Valentine’s Day or a toy company skipping Christmas.

Earth Day is your opportunity to tell your story.

  • To explain why you decided to finally go green.
  • To discuss with your audience why they should go green.
  • Tips on how to be greener.
  • Ideas on how to reduce their carbon footprint.
  • Reasons why is it important to support green legislation.

Earth Day is not just about YOU or your company.

Earth Day is about promoting a green lifestyle for generations.

That is the meaning of Earth Day.

Promote the event and the message of Earth Day first.  Your company message will follow.

What are you going to do to promote the event?

Let’s Make Earth Day Every Day

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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How Committed Is Your Company to Earth Day Outreach Rather Than Just Earth Day Branding?

February 6th, 2012 No comments

How to get behind Earth Day celebrationsEarth Day Marketing and Education- Do They Have to Be Mutually Exclusive?

Austin, Texas: With Earth Day only a few months away (April 22), we are getting our yearly calls and online orders for eco-friendly promotional products–mostly used for outreach programs.

Many of my clients are participating in Earth Day celebrations as a way of promoting their brand. Nothing  wrong with that, as Earth Day helps businesses to reach a green-friendly audience.

However, many of my best clients view Earth Day as an opportunity to try to educate the public on improved recycling and conservation techniques and strategies.   This provides for a robust interchange of ideas that can improve both short-term and long-term reduction in one’s carbon footprint.

I like to think of Earth Day as a way to combine both aspects–outreach and branding for businesses of all sizes. If you show that your company is truly committed to green causes, then you will want to educate.

Make Earth Day a part of your brand  strategy–not an afterthought.

An educated customer is a life-long customer–so spend time educating your customers on why they should go green and how they can go green.

Don’t tout your company.  Promote the cause and your branding will follow.

Speak at schools and community events.

Leave the audience with action steps that they can take to reduce energy consumption immediately.

Explain the whys and hows of recycling.

Discuss the need for reusable tote bags instead of plastic single-use bags.

Be a valued resource on issues of the environment.

Here are some ideas of educating the public and branding that you might find helpful:

If you are trying to reach students, some of our most popular promotional out-reach items are imprinted coloring books that make it fun to learn about recycling or energy conservation. Another low-cost item are recycling temporary tattoos that promote recycling and other green causes. These can be stock or have your logo added to them.

If you are reaching a more mature population, than recycling information guides have been a very useful way of education consumers on ways to reduce energy consumption, improve recycling and cut their carbon footprint.

Another popular items for Earth Day include jar openers made from recycled car tires, each with tips on improving the planet.

You can also use flower seed packets with tips on them, live tree seedlings with tips, and recycled journal books–again with helpful Earth Day tips.

Don’t give away items that will end up in a landfill.  Make Earth Day a time for education and out-reach–and the branding will take care of itself.

Believe in Earth Day..and make it a daily cause–not a yearly event.

Here’s to a greener tomorrow, today.


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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Solar Day, Earth Day, Recycle Day and More

October 18th, 2011 No comments

Do we need more than one  Earth Day?Austin, Texas: I have written in the past about the need for more than one day a year to educate the American public on energy conservation and sustainability.

Earth Day is great, but it is too hard to cram everything in to one day in order to make much of an impact and change people’s attitudes and perceptions about the environment.

This series of events would allow schools, government entities, and businesses more time to engage with its public and to seek solutions for a greener and cleaner planet.

I had previously suggested Earth Week or Earth Awareness Month instead of Earth Day, as two simple alternatives.

Another option would be to have a series of 12 one-day events, each focusing on a different aspect of the environment, as well as on alternative energy discussions. This could be under a larger umbrella, such as Earth Day: Solar, or Earth Day:Recycling, to add some cohesiveness to these days

Recycle Day: Yes, I know that there already is an America Recycles Day, in November, but as part of a 12-part Earth Day series, I believe it would generate more buzz.

Solar Day: This new movement, which is in June, would also gain panache and standing if it was part of the Earth Day Series.

Other suggestions for this series would include:

Compost Day

Carbon Footprint Day

Sustainability Day

Unplug Day

Wind Power Day

What eco-days would you suggest and why?

Ask Us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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Earth Day Needs to Become Earth Awareness Month

April 21st, 2011 No comments
Earth Day is too important for one day

Happy "Earth Awareness Month"

As my clients are rushing to complete their last minute Earth Day celebrations, I am noticing that some of these organizations are running conflicting events at the same time, in different parts of their respective cities.

All this does is water down the number of people at each event, rather than to have any single event gain critical mass. Wouldn’t a series of events, one per weekend, be a better idea?

My suggestion would be for Earth Day to become “Earth Awareness Month”.

This will give schools more time to focus on the 3R’s (Reduce, Recycle, Reuse)–plus have time to teach about carbon footprint, global warming and other important environmental issues.  A topic per week would make these subjects easier to comprehend, rather than to squeeze it all into a 60-minute lecture/film/discussion/PowerPoint presentation.

Earth Awareness Month will also make it easy for other organizations and businesses to get their environmental message across to their public, without a flurry of activity that is quickly forgotten.

Christmas has 12 days leading up to it.  Hanukkah has 8 days. Black History Month has a full month. Super Bowl Weekend is 2 full weeks of pre-game hype and activity.  All good things need more than one day. Heck, my mother-in-law has a “Birthday Month”, where she celebrates her birth for 31 days!

Something as important as the air we breathe and our carbon footprint should be given more than a single day.

Who is for Earth Awareness Month?
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Robert Piller, experienced in green marketing campaigns and recycled promotional products, has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.


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