Home > green marketing > How Active and Noticeable Are You In Your Local Green Community?

How Active and Noticeable Are You In Your Local Green Community?

Is Your Company Well-Known For Its Environmental Standards and Achievements?

becoming known as a green company

Example of a local lake clean up initiative

By Robert Piller

Austin, Texas: I got a call the other day from a local company that wanted to promote their green initiatives.

I have lived in Austin since 1984 and I never heard of this company’s commitment to the environment.

Sure, I have heard of them as a major employer.

I have heard their name mentioned negatively for taking city tax abatements but not hiring enough employees at the right pay level to warrant not paying school taxes for a long period of time.

I have heard of them for some past product liability lawsuits and issues.

But in terms of being a green company, this association was never made in all these years.

Is your company playing catch-up with your reputation or are you truly a green company?

How are you getting involved with local green issues?

Are you sponsoring Earth Day fairs and educational clinics?

Are you actively involved in park or lake clean up projects?

When someone thinks of your company, does “green” or “eco-friendly” come to the top of their list?

If not, why not?

Use green issues as your point of differentiation.

Use it as your calling card.

Don’t try to be all things to all people–as your identity will get muddled and be less effective.

Don’t use the environment to gloss over other issues.

Be known as a green company that truly cares about the environemnt..and about people.

Here’s to a greener tomorrow, today!


Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.


Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +


  1. No comments yet.