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Is it OK for a Corporate Advocacy Group to Promote a Go Green Agenda?

go green advertising campaignsI have been exhibiting at a Keep Texas Beautiful convention and the booth next to me is from an organization that is sponsored by the American Chemistry Council.

They are promoting a fun program designed to encourage businesses and cities to recycle plastic bags. The have a cute campaign and do a great deal of social media through their A Bag’s Life campaign.

However, their ultimate goal is to lobby to prevent bag ban legislation from coming to fruition.

Does the good they are doing in promoting the 3 R’s (reduce, reuse, recycle) outweigh their agenda?

Is it OK to get big business to finance recycling education? This might be akin to the Tobacco Master Settlement money that was taken from the cigarette companies to pay for anti-smoking ad campaigns.

Personally, I see no problem, as free education is better than no education.

What is your take on this? I’d love to hear from you.

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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link. We’d love to hear your additions to this list.

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