Davos World Economic Forum Switches to USB Drives To Reduce Paper Usage
Last week, at the World Economic Forum in Davos, Switzerland, participants were asked if they want to go paperless at the time of registration. If so, they were given a small USB flash drive instead of a thick loose leaf binder containing the programs and information from th multi-day event.
It looks like world leaders understand the importance of going green and are taking steps. Hopefully, once these leaders get back to their respective countries, they will continue to use USB drives instead of mounds of paper for communications.
In fact, every business, school and other organization should adopt the “go paperless” mantra in all their communication. Any business can reduce their print needs by putting their catalogs, handbooks, policies, and most other communication on USB drives. As imprinted USB flash drives are reached the under $10 wholesale price target, think of the money you can save by not printing your next catalog, and the amount of landfill space that will remain unused when a good portion of these catalogs get thrown out at the end of each year.
As cloud computing becomes more wide spread, it makes even more sense to digitize all, or most of your documentation to begin your “go green” campaign. Put your catalog online, as we, and many other organizations, have done. Promote your website. Print one page flyers instead of full catalogs and use QR codes or links to your website.
Start thinking about ways that you can reduce your print usage–and start today.
Let’s make Earth Day, Every Day.
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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products. He has worked with thousands of retailers across the country to get them to offer reusable imprinted tote bags for their customers, to help reduce the landfill waste caused by plastic bags.
His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
