Do you continue to use printed catalogs and flyers? Do you print the same number of catalogs each year – regardless of the trend away from print media?

If so, it is time to consider a few thoughts.

• Can you reduce the number of catalogs you print and distribute? Think about it. Ask your sales force. Talk to your clients. How many catalogs do you send off to be recycled at the end of each year? You can probably cut out at least 20% next year.

• Does every prospect get the same catalog? Have you considered a simple one page flyer for trade shows instead of the full line catalog? I have witnessed countless numbers of trade show attendees dump out pounds of catalogs at the airport so they do not exceed weight limitations for their luggage.
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Instead of celebrating Earth Day once a year, let’s try to make it a daily event.

Here are some ideas that anyone can use to make this a greener planet:

• Think of ways you can reduce your carbon footprint-both as an individual and also at work. Strive to cut your energy consumption by 10% each year. Baby steps lead to long reaching permanent changes.
• Support organizations and businesses that are going green, as they have made a conscious decision to help better the planet and would appreciate your patronage.
• Vote with your pocket book as well as at the ballot box. Avoid companies that are still using wasteful packaging or are not going green.
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Earth Day is April 22

Earth Day is on April 22 – and this year marks the 40th anniversary of this popular and fast-growing holiday.

What is your company doing to promote and celebrate this event?

1) Volunteer to talk to school groups about the environment: Whether you are a B2B company or B2C, children appreciate the green movement – and the message will reach their parents. Whether it is a private or public school, and grade—use slides and videos and you will reach this audience.
2) Plant Trees: A single tree can absorb as much as 600 pounds of carbon dioxide and convert it to pure oxygen – which is enough clean air for a family of four for a single year. Plant trees in a park, find neighborhoods that would like more trees and plant a tree or two at your own business.
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