As the economy continues to be in recession mode, consumers have been tightening their belts (and purse strings) –forgoing vacations, automobile and big screen TV purchases–and generally, closely watching and monitoring their dollars. This has been the first time that the US savings rate has increased in decades, as people want to conserve their cash.

However, a recent study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation reveals that half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products.

While these numbers may surprise many, the fact is, buying green is here to stay. As consumers become more educated and continue to understand, and appreciate, the value of recycling and reducing landfill waste, the trend will only continue. In a matter of five to ten years, being green will be the cost of entry into the marketplace–and those that do not understand that, will fail–and hopefully without any type of government bailout.

It will no longer be a matter of whether a company is green or not, it will soon be to what degree is the company green.
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Robert Piller, experienced in green marketing campaigns and environmentally-friendly promotional products. His web site includes a comprehensive eco-friendly advertising specialty search, featuring over 250,000 eco promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find recyclable, biodegradable, organic or recycled imprinted promotional items in your price range and time frame. View the Go Green website at EcoMarketingSolutions.com and comment on his blog postings at GreenSpotBlog.com.