Earth Day is April 22: How Will You Be Promoting Your Message?
by Robert Piller
Austin, Texas: Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.
That tells me that to too many organizations and businesses, Earth Day is an afterthought.
Don’t approach Earth Day as a one day event to hype your products or message.
Instead, Earth Day should be part of your mantra…every single day.
Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.
Earth Day should be used as a platform to engage your community.
Not to preach.
Not to ridicule.
But to honestly engage with your audience on facts about climate change.
About the importance of recycling.
About how to reduce energy consumption.
About the idea of reusability and waste reduction.
About carbon footprints.
These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.
They should be planned carefully for maximum impact.
You have almost 3 months. Start planning.
Here’s to a successful Earth Day 2014!
Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products, imprinted bamboo promotional items, imprinted live tree seedlings and plant gifts, seeded paper promotional items, recycled imprinted pens and pencils in the country.
In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.
His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.
Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
Ask us Your Green Marketing Questions Anytime at Facebook.com/ecomarketingsolutions- and join the conversation.