Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability
Austin, Texas: According to the results of the latest annual MIT Sloan Management Review and the Boston Consulting Group study, more than a third of companies surveyed have reported a profit from their sustainability efforts. That is a 23 percent increase from the previous year.
Another finding shows that nearly 48 percent of companies report changing their business models due to sustainability opportuninties, which is up nearly 20 percent from the previous year.
The study shows that 62 percents said their company CEO has a strong commitment to sustainability.
However, only 16 percent have a chief sustainability officer at this time.
Over 60 percent of companies that had changed their business model and also had sustainability permanently on their management agenda said they had increased profits from pursuing sustainability.
It is as simple as this: The two keys to improved profitability from sustainability are strong management support and a change in the business model to adapt these changes.
How will you change your business model to include sustainability for the coming year?
Here is a link so that you can download the full sustainability report directly from MIT.
Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products, imprinted bamboo promotional items, imprinted live tree seedlings and plant gifts, seeded paper promotional items, recycled imprinted pens and pencils in the country.
In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.
His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.
Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
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