Are Your Promoting Your Mission With Your Promotional Products?

May 7th, 2015 No comments

Do Your Promotional Products and Advertising Campaigns Describe and Promote Your Social Mission?

Mission-Statement

Austin, Texas: Many of us have participated in Earth Day events to promote our brands with green promotional product.

Others use trade shows to promote their message.

If you are a green business, your target audience wants more information about your mission.

They need to be reassured about how you are green, your sourcing methods, your mission, etc.

Too many companies just assume that because they have the word “green” or “organic” or “eco” in their names, that their customers will understand and “get it”.

However, you are doing a disservice by not explaining your mission on every transaction.

In your signage.

In your ads.

In your promotional products.

Yes, a simple mission statement on the backs of your imprinted water bottles or a url that links to your mission statement on your website will be most beneficial in reinforcing or reminding your customers of why they buy from you (or should buy from you).

Present clients like to be reminded of why they buy from you. It makes them feel better and smarter about themselves.

But you need to keep reinforcing your green message over and over again so it sinks in.

Just handing out a recycled water bottle or recycled frisbee with your logo on it is not enough. Be sure your mission statement is prominent EVERYWHERE.

Reinforcement of your message is crucial.

People are busy.

They forget.

Remind them why your company is the smart green option for them.

Remind them of your vision. Your vision for the future probably is the same as your customers’ vision.

Make them feel good that they are supporting your business or organization.

Your green mission statement is probably what won them over in the first place.

Keep it fresh in their minds all the time.

Don’t assume they will remember your mission

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 34 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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What is Your Definition of Green Promotional Products?

January 23rd, 2015 No comments

Expanding the Reach of Green Promotional Products and Marketing

defining green promotional productsAustin, Texas: How narrowly do you define the term: “green promotional products”?

For some, it means only promotional products made from organic materials.

For some it may mean only recycled promotional products.

Still, others take into account that green promotional products must be reusable or that it reduces waste–such as reusable tote bags and imprinted water bottles.

Many are adding into the scope of green promotional products such tech items as rechargeable phone power chargers (both solar powered power chargers and plug in power chargers) –as they help to prolong the need for throw-away external batteries.

The key is to define what you consider to be green promotional products–or eco-friendly promotional products and to re-evaluate your parameters from time to time.

I had a Fortune 500 client call me this week for what she considered “green promotional products” – and her only parameter was that the items  “not be from a third world sweatshop”.

I would argue that that definition of “green promotional products” is a bit too broad (and I did help her narrow down her new guidelines).

I would also make the case to embrace other promotional items that might not strike you immediately as green friendly.

Keeping in mind the 3R’s: Reduce, Reuse and Recycle– I would suggest that any promotional product that fits at least one of those criteria should be considered a green promotional product.

What is your definition of “green promotional products”?

I’d love to hear it.

Let’s all do our part to increase our green marketing and promote a cleaner environment.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 34 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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Eco Friendly Holday Gifts Reflect Your Brand Identity

October 13th, 2014 No comments

Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging

choosing eco-friendly corporate Holiday giftsAustin, Texas: I am a bit disheartened by the number of my green clients that do not seriously consider eco-friendly logo holiday gifts for their employees and customers.

Choosing eco-friendly Holiday gifts reinforces your brand identity and commitment to the environment.

Building your image on environmental stewardship takes time.

How you present yourself matters–in all forms of correspondences.

If you are not using recycled paper business cards or are not reducing the amount of paper you are using in your handouts–you are giving conflicting signs to your clients and employees.

Same holds true for the corporate logo clothing and all your promotional products.

When giving out Holiday gifts, do your products show the amount of recycled content used or that is is made of organic or natural fibers?

Be consistent in your branding and your image.

If you are a green company–market it proudly.

If you sell eco-friendly products or services–be true to your message.

Your client are probably buying from you BECAUSE you have a green alternative to what they were suing in the past.

Don’t ruin your good reputation by confusing them and going  with non-recycled or non-eco-friendly products for your holiday gifts.

Same holds true for employee gifts.  Your employees are your brand ambassadors.

Be consistent in all your messaging.

Be consistent in your packaging.

Be consistent with your promotional products.

Be consistent with your branded Holiday gifts.

Here’s to a greener tomorrow, today!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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The Value and Power of Promotional Tote Bags

September 19th, 2014 No comments

Interesting Facts About Promotional Tote Bags

facts about promotional tote bags

Austin, Texas: We all see the popularity of promotional tote bags.

They are everywhere and are used over and over again.

Now, new statistics from the Advertising Specialty Institute has even more facts about the value of promotional tote bags--as well as other promotional items.

Use promotional tote bags because they are reusable.  Many even are made from recycled or organic materials.

Use them because they are like walking billboards foryour brand.

Use promotional tote bags because they get seen by more people than any other promotional item.

Use them because they are good for the environment and help reduce landfill waste.

Use them because they are handy and functional.

Just use them–again and again.

That is the power of promotional tote bags.

promotional tote bags facts

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

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New Promotional Power Stick Made From Natural Wood

September 10th, 2014 No comments

Eco-Friendly Promotional Power Charger Made From Wood

Eco-Friendly Promotional Power Banks

Austin, Texas: Eco Marketing Solutions has partnered with their sister company, Geek Tech Branding, to bring a natural wood promotional power charger that can feature your logo and branding.

These wooden promotional power chargers are a natural way to promote your commitment to the environment.

They come in several finishes and your logo is laser etched into the wood.

100 piece minimum order–and prices range from $10-$12–depending on order quantity. Each power charger is RoHS and CE certified and comes with a one-year warranty.

For more information on these eco-friendly promotional power chargers, contact Eco Marketing Solutions online or by phone at 512.507.4709.

 

Be Sure to Add Social Media Links to Your Promotional Products

September 5th, 2014 No comments

Printing and Promoting Your Social Media Links on All of Your Promotional Products Will Drive More Traffic

Branding Your Promotional Products With Your Social Media Links

Austin, Texas: One of the most common concerns for my clients is how they can attract more followers to their social media sites.

Are you in that same boat–not getting enough people to visit and interact on your Facebook, Twitter, Instagram, Pinterest and other sites

Take a moment and evaluate all of your advertising , marketing and promotions.  Do they all cross-promote your social media accounts?

I suggest using your social media accounts consistently in all media: print ads, email signature lines, business cards and even on your promotional products.

I tend to question every promotional product order that we get that does not include a link to at least one social media site.

Even the NBA is including their Twitter handle (@NBA) on all game balls–because it gets noticed and drives traffic.

Start putting your Twitter handle on your promotional products and all other forms of marketing.

And be consistent in promoting them.

Cross promote your social media sites with promotional products and other forms of marketing.  

Don’t view social media as a stand alone marketing venue.

If you do not promote those sites, how do you expect to draw attention to them?

Keep your social media links front and center in all communications and watch your traffic increase.

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

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What Makes a Promotional Product Eco-Friendly?

August 14th, 2014 No comments

eco-friendly promotional productsHow to Determine if a Promotional Product is Eco-Friendly or Not

Austin, Texas: One of the main questions we hear is : “How do we determine if an item is considered an eco-friendly promotional product or not?”

We sell over 25,000 different eco-friendly promotional products at EcoMarketingSolutions.com and we like to break down our parameters into the 3 R’s.

Start with the 3R’s: Reduce, Reuse, Recycle.

A) REDUCE: Does the use of the promotional product reduce waste.

For example most of us would consider a reusable water bottle as an eco-friendly promotional product because it reduces the number of paper cups or plastic empty water bottles in the waste stream.  Same holds true for a reusable tote bag –as it reduces the number of plastic or paper bags that end up in landfill.

Another popular item–recycled USB drives can also help reduce paper waste.

B) REUSE: Can the promotional item be reused — over and over again?

In addition to reusable water bottles and tote bags–think even of cell phone power chargers that can be used again and again – or even higher-quality organic clothing that can be worn for years.

C) RECYCLE: Is the promotional product made of recycled materials?

I like to start with post-consumer recycled and a minimum of 50% recycled materials–but everyone has their own guidelines.

Look for recycled promotional products–which are especially prevalent in plastic products–everything from flying discs to tumblers and bottles to recycled pens and more.

Don’t over-think your eco-friendly promotional products selection.

If you can find an item that meets at least one of these 3 criteria, then you’ve found an eco-friendly promotional product.

If you can combine two or more of the Big 3R’s in one promotional product–even better.

Yes– to define your eco-friendly promotional product, you can then go into smaller groups–such as hemp or organic-only fabrics,or energy-reducing or efficient products and even solar powered promotional items–but that is much more specific and case by case.

Promote your green marketing campaign and create greater awareness of green causes with eco-friendly promotional products.

Anything less would not be doing justice to your campaign or mission.

Here’s to a greener tomorrow, today.

—————————

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Green Marketing: Forget About the Masses. Find the Influencers

July 29th, 2014 No comments

Is Your Green Marketing Campaign Trying to Be Too Broad?

green-marketing

Austin, Texas: When it comes to green marketing, sometimes trying to be all things to all people serves your target audience wrong.

Your target audience is not EVERYONE.

It is a nice goal–but 100% unrealistic.

What audience can you have the most impact trying to woo or persuade?

That is where you should spend the bulk of your green marketing efforts.  Then as that reach expands through your efforts and grass roots marketing, you can try to broaden that audience.

For cities and utilities looking to reduce energy or water usage, find the influencers–and work backwards.

Those influencers can be teachers and ministers.

It can be manufacturers and local club or civic leaders.

Reach out to them to help you spread your message.

If you are a business providing a green product or service, then who are your influencers?

Mothers of young children or babies?

Dual income adults with no kids?

Know who your specific target audience is and work backwards.

As a business to business provider of eco-friendly promotional items, I get calls all the time from organizations asking me to advertise in magazines or go to trade shows that do not fit my target audience.  Sure, it would  be nice to go to consumer trade shows and talk to moms and kids about the environment.  But that just is not my target audience and my advertising and marketing budget would soon be wasted and used up.

I prefer business to business marketing forums where I can speak to my potential clients — then I try to pare it down more specifically.

You should do the same.

Not all marketing events are for you — no matter how good it feels.

Learn who your target audience is and then find those influencers that you can specifically target to maximize your campaign’s efficiency and improve your return on investment.

Happy Green Marketing!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Going Green: Is It All About Narcissism?

June 26th, 2014 No comments

Narcissism May Be at The Heart Of Much of the Green Consumer Spending

marketing green products to narcissists

Austin, TX: National Public Radio had an excellent segment today on how narcissism affects green consumer purchases.

In the study they described, they found that narcissists shop and buy green to be noticed and recognized as being environmentally sensitive.

In fact, the study points out three main takeaways about going green and narcissism:

1) Narcissists like to buy green products in public–where everyone can see how eco-conscious they are.

Think of Whole Foods and Trader Joe’s shoppers.  Narcissists are much less likely to purchase eco-friendly products online–as nobody can see them making that purchase.

2) Narcissists like to buy green products that can be visibly noticed.  Think about Prius cars, green backpacks and messenger bags, green water bottles that are clearly marked as “eco-friendly”, clothing, etc.

They did a test where narcissists can by what they thought was either a green laptop or a green desktop computer – or both.

The narcissists overwhelmingly chose the green laptop–as it will be carried around, taken to coffee shops and be noticed a lot more.

3) Narcissists like to pay more for a green product–so people can see that they put their money where their mouth is.

The study gave an example of a green-friendly backpack that did not sell very well when it was marked lower than competing non-green backpacks.  However, once the store raised the price on the green backpack to more than the non-green ones, sales soared.

This philosophy is interesting –especially if you are marketing a green product or service.

Are your eco-friendly customers narcissists?

Now you know the tell-tale signs of narcissistic green consumers…and how to make them feel good about buying green.

Not all consumers that buy green are narcissists.

Many are doing it out of their string core belief that they want to reduce their carbon footprint and leave a greener planet for the next generations.

But many of your customers will be narcissists.

Embrace them and market to them as they want to be marketed to.

It’s a win-win situation.

Here’s to a greener tomorrow!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Business Success 101: Keeping Business Simple – And Thriving

June 20th, 2014 No comments

Key to Business Success: Keep It Simple

ideas for business success

Austin, Texas: This is the 6 year anniversary of my company Eco Marketing Solutions and my 32nd year overall in this industry –and as I reflect on these 3+ decades, I attribute most of my success to keeping things simple.

Selling eco-friendly promotional products is not brain surgery.

I focus on three areas and everything else just falls into place:

1) Quick Followups: All emails and phone calls are returned within 90 minutes–usually within 10 minutes.

Why?  Because it’s the right way to handle messages.  I like my emails and calls returned quickly — and obviously, so do my clients.

2) Attention to Detail: In the promotional products business, there are many variables-such as product colors, ink colors, location of imprint, quality of artwork, deadlines, correct shipping addresses, etc. that need o be handled.  And deadlines seem to keep getting shorter and shorter.

We choose the old adage: Measure Twice, Cut Once. Careful attention to detail at the beginning of the order saves countless hours of last minute panic.

We do many orders within 24 and 48 hours.  We just make sure we are ready to go when we get those rush orders.

3) Referrals: Referrals are not the thing that I actively ask for.

I think that is a bit tacky.

We get so many referrals because customers are happy to tell their friends and colleagues about our company.

Referrals are our lifeblood.

How about your company?

Are you keeping things simple?

Do you always seem to be behind in production?

Are you getting plenty of referrals?

Keep your business simple.

Focus only on what gets optimum results.

Nothing else matters.

Simplicity keeps a business manageable.

I hope to be doing this for another 32+ years.

How about you?

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +