Earth Day Should be Celebrated and Enjoyed With a Friend

April 22nd, 2014 No comments

Happy Earth Day!

Earth DayAustin, Texas: Today is Earth Day .. and I hope you take the time to enjoy nature and all the benefits of a clean planet.

As the battle over Climate Change continues, I suggest a kinder and more gentle approach to changing minds: Sharing Earth Day With a Friend or Associate.

Eat outside today for lunch ..and take someone with you.

Go to a park ..and enjoy the afternoon with someone else.

Get in a friendly discussion about the environment and ways to reduce pollution.

Discuss the 3R’s: Recycling, Reducing and Re-Using.

If we continue to engage with people and share our views on conservation for a cleaner future for our children and grandchildren, we have a winning issue.

If we continue to try to change the minds of climate change deniers with political discourse, change will be too slow.

Happy Earth Day!

Due your part to help somebody else enjoy the majesty and beauty of Mother Earth.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

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How Are You Measuring the Effectiveness and ROI of Your Promotional Products?

March 12th, 2014 No comments

Three Simple Ideas to Help You  Measure the ROI of Your Promotional Products

measuring the ROI of promotional productsAustin, Texas: I’ve been in the promotional products industry for over 30 years.

I have seen many trends come and go– yet one thing remains constant: it is still rare for me to find a marketer that takes the time to measure the ROI of their promotional product expenditures.

If you are still calling your promotional products such names as “trinkets and trash” or “tchotchkes”- STOP USING THEM!

If you are looking to give away cheap promotional items without regard to who is getting them and how it will affect your ROI, then you are wasting money.

Would you spend money on a print ad, Google AdWords, a billboard, direct mail program–without measuring its ROI?  I would hope not.

If you think of promotional products as a way to market and promote your brand, then you will begin to take it more seriously as an advertising medium.

And you will begin to measure its ROI.

Promotional products, when used correctly, offer one of the lowest costs per impression of any advertising platform.

What are three simplest ways to measure and track the ROI of your promotional products?  Here are a few suggestions:

1) Establish a unique URL.  Get a unique URL or landing page and print it on your promotional products.  You can then track the hits/sales/leads that yo get and trace those back directly to your promotional products.

2) Print a Call-to-Action on your promotional products that you can measure–such as: ” Bring in this pen to get 10% off on your next purchase”. It is easy to measure how much activity this promotional product brings to you.

3) Print a special phone number on the promotional item. This is similar to idea  number 1 above–and with Google Voice, you can easily get a separate phone number for each of your marketing campaigns.

Will you take the time and effort to measure the ROI of your promotional products – or will continue to hope and pray that you get a return.

How will you ever know which forms of advertising and marketing work best for your specific needs unless you test, measure–then test again.

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items and  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Choosing the Right Green Promotional Products: Quantity vs Quality?

March 10th, 2014 No comments

With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns?

green promotional productsAustin, Texas: The frantic calls are starting to come in each day for Earth Day promotional items.

My first four questions are always:

1) Who will you be giving these gifts to?

2) What is your goal?

3) How will you be distributing these green promotional items?

4) What is your promotional products budget?

Once you know the answers to these 4 questions, you can then determine the right gifts for your audience and event.

Quantity vs. Quality?

It is an age-old decision.

Is one strategy better than the other?

Well, I’m a big proponent of measuring the ROI (return on on investment) of your promotional product spend.

Meaning, I like for ways to measure the effectiveness of your promotional products so that they can be viewed as a marketing or advertising expense rather than just a trinket or giveaway with no perceived value.

The best way to measure the ROI of your promotional products is to have a call to action.

Perhaps that call to action is to have the recipients go to a website to download a report, or white paper, make a purchase or to sign up for a newsletter.

Create a specific URL (landing page) that is promoted on your promotional items and see how many responses you get compared to the total number of items you had handed out and your expenditure.

I like a tiered approach–such as a low-cost promotional item for mass handouts, but a higher end promotional product for taking an action step.

So, for example, you can give away a recycled pen or recycled Frisbee to everyone who comes to an Earth Day event.  But if they sign up for your seminar, place an order, take the next action step, etc–they can get a nicer green promotional products–such as a recycled USB flash drive or recycled backpack.

So, quantity vs. quality?

I think you can do a little of both to maximize your promotional products ROI.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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Earth Day is 3 Months Away: What Green Message Will You Be Focusing On?

January 29th, 2014 No comments

Earth Day is April 22: How Will You Be Promoting Your Message?

earth-day-ideas

by Robert Piller

Austin, Texas:  Last year our company saw a huge increase in the amount of last minute rush orders about 2 weeks before Earth Day.

That tells me that to too many organizations and businesses, Earth Day is an afterthought.

Don’t approach Earth Day as a one day event to hype your products or message.

Instead, Earth Day should be part of your mantra…every single day.

Earth Day should be planned well in advance to help you spread valuable education about the environment .. and ideas and plans to help improve it.

Earth Day should be used as a platform to engage your community.

Not to preach.

Not to ridicule.

But to honestly engage with your audience on facts about climate change.

About the importance of recycling.

About how to reduce energy consumption.

About the idea of reusability and waste reduction.

About carbon footprints.

These serious engagements cannot be accomplished in a last-minute appearance at an Earth Day event.

They should be planned carefully for maximum impact.

You have almost 3 months.  Start planning.

Here’s to a successful Earth Day 2014!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

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As Nasty Winter Cold Continues, It is Time to Double Down on Climate Change Education

January 7th, 2014 No comments

Cold Winters Bring Out the Crazies in Climate Change Deniers

climate change deniers try to use cold winter weather as argumentAustin, Texas: As we suffer through a record cold winter, FoxNews and other climate change deniers are promoting this weather as the end of “Global Warming”.

As we have discussed in several other posts, the term “climate change” is much more accurate than “global warming” – as it refers more to the extremes in weather conditions–from droughts, to increased tsunamis and more powerful hurricanes, etc.

It is too easy for people to infer that because the temperatures outside are sub-freezing that climate change is a fallacy.

It is time to increase our educational mission on the dangers of climate change–not back down.

The green community needs to do a better job explaining that climate change means weather extremes–not just warmer temperatures.

The green community needs to do a better job of explaining what these extreme temperatures are costing us in terms of lives lost, property damage and government assistance. and explain what preventative measures would entail and cost, as an alternative.

The green community needs to educate its audience about how they can contribute their time and efforts to make people more aware of the dangers to future generations of our poor  stewardship of the planet.

Instead of yelling at the TV set or cringing when FoxNews rolls out their team of climate change deniers, lets double up on our efforts to educate the public with scientific data and facts and present them in a simple way that is memorable.

Let’s not lose the climate change battle to the loudest voices of deniers that have a network to promote their anti-environment agenda.

Let’s use reason and facts and spread the message that a clean environment is the only true conservative approach–as it will conserve and preserve our natural resources and ensure future generations live a cleaner life.

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Another CPSC Clothing Recall: When Will They Ever Learn?

December 16th, 2013 No comments

Does Your Promotional Products Company Know How to Help Avoid Costly Consumer Product Recalls?

choosing-promotional-productsAustin, Texas: I just read about another clothing recall for girls hooded sweatshirts –recalled because of drawstrings in the hood.

Although not a single injury was reported, these hoodies were recalled because of the possibility of a choking hazard.

Now, I’m not promising that you will never have a product that catches the attention of the Consumer Product Safety Commission — but I can assure you that our team is very diligent in avoiding potential problems.

Does your promotional products distributor understand CPSIA and all of its ramifications?

Is price your only concern when buying promotional products – or is value and safety more important?

Use a promotional products company that understands CPSIA and all of your potential risks and liabilities.

Promotional products are a great way of building brand awareness, creating community and capturing market share.

Don’t let them ruin your reputation instead.

Choose your promotional products distributor wisely.

An ounce of prevention really is worth a pound of prevention

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

MIT Study Shows That Adding Sustainability to Your Management Agenda Increases Profitability

December 10th, 2013 No comments

Annual MIT Study Shows a Direct Correlation Between Upper Management Support for Sustainability and Profitability

New MIT Study Shows Direct Correlation Between Management Support for Sustainability and Profitability.Austin, Texas: According to the results of the latest annual  MIT Sloan Management Review and the Boston Consulting Group study, more than a third of companies surveyed have reported a profit from their sustainability efforts.  That is a 23 percent increase from the previous year.

Another finding shows that nearly 48 percent of companies report changing their business models due to sustainability opportuninties, which is up nearly 20 percent from the previous year.

The study shows that 62 percents said their company CEO has a strong commitment to sustainability.  

However, only 16 percent have a chief sustainability officer at this time.

Over 60 percent of companies that had changed their business model and also had sustainability permanently on their management agenda said they had increased profits from pursuing sustainability.

It is as simple as this: The two keys to improved profitability from sustainability are strong management support and a change in the business model to adapt these changes.

How will you change your business model to include sustainability for the coming year?

Here is a link so that you can download the full sustainability report directly from MIT.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Choosing the Best Eco-Friendly Promotional Products For Promoting Your Green Marketing Message

December 6th, 2013 No comments

5 Ideas to Help You Select the Right Eco-Friendly Promotional Products For Your Next Event

tips on choosing the right promotional productsAustin, Texas: One of the most frequent questions we get from customers is ” How do I choose the best eco-friendly promotional product for my event?”

First, the bad news: There is not any ONE best promotional item for all our needs.

If there were, my website would contain just that one item–and not 50,000+.

Now, the good news is that choosing which is right for you is simple if you can answer the following questions:

1) What Type of Event is This For?

Trade Show? Conference? Holiday Gifts? Earth Day Event?

Match the promotional gift for the event so that they will not be tossed out at the airport– or thrown away because the recipients will be outside and do not want to carry a tote bag with them all day.

2) Who Will Be Attending This Event?

It goes without saying that you will want to match the promotional items with the correct demographics.

Are these for children?  If so, you will have to be concerned with Consumer Product Safety Issues (CPSIA) and regulations.

Are these for students?

For politicians?

For parents

Think about the target audience before selecting the right promotional item.

3) What is Your Goal in Distributing these Promotional Items?

You should have an idea of what your goal is:lead generation, getting a donation, having the person go to your website, education, etc. Without a clear-cut goals, how will you be able to measure your effectiveness.

4) How Will You Be Distributing the Promotional Gifts?

Will you be mailing them out. If so, size and weight come into play.

Will you be handing them out at a trade show? They usefulness and imprint size take center stage.

5) What is Your Budget?

Determine your overall budget and cost per recipient.

Then decide if all recipients should be getting the same gift–or if you can divide that budget into A, B and C clients–depending on their potential business- and order accordingly.

Where do Your Customers Usually Make Their Purchase Decisions?

Try to visualize the place that your customers contact you when they need to place an order.

In their car??  Then a gift that will be on their dashboard or cup holder would be the best idea.

At the office?  Then own their desktop space–pens, calendars, USB drives, etc.

At their home…well you get the idea by now.

The right eco-friendly promotional gift can be used again and again– and keep your message and brand front and center.

The wrong item can waste quite a bit of money.

Also, don’t use the same item year after year–unless your ROI is phenomenal.

And don’t use the same item for every event–as you will not be most effective.

Choosing the right eco-friendly promotional item for your event s simple if you just give a little thought ahead of time.

Use a promotional products professional that can help match your budget and message to the right eco-friendly promotional products.

Happy Promoting!

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Going Green: It’s a Year-Long Commitment..Every Year

December 4th, 2013 No comments

Going Green: It’s More Than Just a Slogan!

going-green-is-more-than-just -a-sloganAustin, Texas: As this year winds down it is time to review our year and look introspectively at our results.

This gives us a chance to see what we have been doing correctly, what needs to be improved and what needs to be replaced.

Our job is to help companies that are “Going Green” to better promote their objective and plans to their targeted audience.

I am constantly asking our team if we are helping our customers “go green enough”?

If our clients think about promoting their recycling programs or green services at Earth Day alone–they are not maximizing their branding opportunity.

Going Green is helping our client’s clients to think green more often than they are currently doing.

Going green is helping people to think about their environmental choices on a more frequent basis.

If they only “think green” on Earth Day–what a wasted opportunity!

What can we do to help people think of going green on a more regular basis?

Is it more educational discussions, webinars, town halls, etc.?

Is it more green contests on social media sites?

Is it more programs co-marketed with other like-minded green organizations that will help multiply the efforts?

Is it a series of green reminders that are sent by email weekly or are pasted onto recycling bins?

Let us know what has been helping to build environmental awareness in your company and in your community so we can share these ideas with the public.

We welcome these ideas so that we can leave a greener planet behind.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

Facebook.com/ecomarketingsolutionsAsk us Your Green Marketing Questions Anytime at  Facebook.com/ecomarketingsolutions- and join the conversation.

Follow ecomarketing on Twitter Follow Me on Pinterest

Follow Eco Marketing Solutions on Google+

Follow Me on Google +

Going Green Also Means Vetting Your Vendors More Carefully

November 13th, 2013 No comments

How Well Do You Vet Your Vendors?

how do you qualify your promotional products providerAustin, Texas: When was the last time you actually vetted any of your vendors?

Do you trust every ad or product claim that uses the word “green” or “eco-friendly”?

Even the word “natural” gets green washed these days. Just because something appears on the planet naturally does not mean I want to ingest it (take that natural elements Plutonium and Polonium!!)

I received an urgent call this morning from a former client that decided to order his annual shopping bags from another vendor this year in order to save 6 cents each on 20,000 bags.

After five years of producing their bags, they decided to “go in another direction”, according to the new sales manager.

Though a $1200 “savings” is nothing to sneeze at – it is not “cheapest”–but “best value” that wins the battle in the long run.

Bottom line, those 20,000 bags  that they had paid for and ordered have been randomly tested and found to contain lead content that far surpasses allowable levels–so they are all going to have to be destroyed.

My hope is that any reputable promotional products company would have strongly suggested getting a lead test from from certified third party source prior to production and using only a well-vetted factory that understands CPSIA and other consumer safety regulations.

We always do that on import bag orders..and yes a third party lead test can cost several hundred dollars. But it is worth every penny.

Now, the sales manager is scrambling to find an American-made tote bag that we can produce for him in time.

It will be a cotton bag as nobody produced laminated polypropylene in the US..so his costs will be 2-3 times the cost of the imported bag.

Add to that the wasted money on the first bags he had ordered through a different company– and these imprinted tote bags will cost him way over budget.

Promotional products all look similar.  In fact, many are very similar and often come from just a handful of factories.

The key is knowing which are the right factories to choose.

But the difference in your promotional product order is the experience that your distributor brings to the table–in terms of product selection and problem avoidance.

Yes–problem avoidance.  I was going to say problem resolution – but avoiding problems is much simpler if you know what you are doing from the start.

Spend some time and carefully vet your suppliers.

Be sure your vendors are up-to-speed on CPSIA, Green Guides and other consumer product safety laws and regulations.

Do they have a strict Code of Conduct?

The promotional products that you hand out are a reflection of your company.

Don’t cut costs by reducing quality or bending rules (or ignoring them altogether).

It is easy to be the cheapest guy on the block.

It is another thing to be in the promotional products business since 1981 and be up-to-speed on product quality and safety issues — and save the client from embarrassment, poor publicity and costly product recalls.

Which path do you prefer?

Are you willing to pay a few pennies more for peace of mind?

Happy Marketing.

Here’s to a greener tomorrow, today.

——————-

Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products,   imprinted bamboo promotional items, imprinted live tree seedlings and plant giftsseeded paper promotional items,  recycled imprinted pens and pencils in the country.

In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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