With Earth Day Just Around the Corner, Should You Choose Quantity or Quality for Your Promotional Campaigns?
My first four questions are always:
1) Who will you be giving these gifts to?
2) What is your goal?
3) How will you be distributing these green promotional items?
4) What is your promotional products budget?
Once you know the answers to these 4 questions, you can then determine the right gifts for your audience and event.
Quantity vs. Quality?
It is an age-old decision.
Is one strategy better than the other?
Well, I’m a big proponent of measuring the ROI (return on on investment) of your promotional product spend.
Meaning, I like for ways to measure the effectiveness of your promotional products so that they can be viewed as a marketing or advertising expense rather than just a trinket or giveaway with no perceived value.
The best way to measure the ROI of your promotional products is to have a call to action.
Perhaps that call to action is to have the recipients go to a website to download a report, or white paper, make a purchase or to sign up for a newsletter.
Create a specific URL (landing page) that is promoted on your promotional items and see how many responses you get compared to the total number of items you had handed out and your expenditure.
I like a tiered approach–such as a low-cost promotional item for mass handouts, but a higher end promotional product for taking an action step.
So, for example, you can give away a recycled pen or recycled Frisbee to everyone who comes to an Earth Day event. But if they sign up for your seminar, place an order, take the next action step, etc–they can get a nicer green promotional products–such as a recycled USB flash drive or recycled backpack.
So, quantity vs. quality?
I think you can do a little of both to maximize your promotional products ROI.
Robert Piller, President of Eco Marketing Solutions, has over 30 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products, imprinted bamboo promotional items, imprinted live tree seedlings and plant gifts, seeded paper promotional items, recycled imprinted pens and pencils in the country.
In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.
His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.
Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
Ask us Your Green Marketing Questions Anytime at Facebook.com/ecomarketingsolutions- and join the conversation.