Eco Friendly Holiday Gifts: Now Is Your Time to Reinforce Your Brand Identity and Be Consistent With Your Messaging
Austin, Texas: I am a bit disheartened by the number of my green clients that do not seriously consider eco-friendly logo holiday gifts for their employees and customers.
Choosing eco-friendly Holiday gifts reinforces your brand identity and commitment to the environment.
Building your image on environmental stewardship takes time.
How you present yourself matters–in all forms of correspondences.
If you are not using recycled paper business cards or are not reducing the amount of paper you are using in your handouts–you are giving conflicting signs to your clients and employees.
When giving out Holiday gifts, do your products show the amount of recycled content used or that is is made of organic or natural fibers?
Be consistent in your branding and your image.
If you are a green company–market it proudly.
If you sell eco-friendly products or services–be true to your message.
Your client are probably buying from you BECAUSE you have a green alternative to what they were suing in the past.
Don’t ruin your good reputation by confusing them and going with non-recycled or non-eco-friendly products for your holiday gifts.
Same holds true for employee gifts. Your employees are your brand ambassadors.
Be consistent in all your messaging.
Be consistent in your packaging.
Be consistent with your promotional products.
Be consistent with your branded Holiday gifts.
Here’s to a greener tomorrow, today!
Robert Piller, President of Eco Marketing Solutions, has over 33 years of experience in running and implementing promotional marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of organic promotional products, imprinted bamboo promotional items, imprinted live tree seedlings and plant gifts, seeded paper promotional items and recycled imprinted pens and pencils in the country.
In addition to being a noted writer on issues of social and safety compliance, Robert Piller has recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification.
His company’s website, EcoMarketingSolutions.com, features over 250,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green and promoting environmental stewardship. The site’s handy search tool helps you easily find organic and recycled imprinted promotional items in your price range and time frame.
Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
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