Try Personalization on Your Next Promotional Product Order To Increase Usage and ROI
We can spout industry statistics–like the average tote bag is seen over 1,000 times per month– to help get that point across.
We can discuss cost per impression of promotional products vs. other advertising media – and that is usually very effective.
But, if you want to ensure that a customer keeps and uses the promotional product that you have given to them– nothing beats individual personalization.
The ability to do variable data digital imprinting is a fast growing segment of the promotional products industry.
There are now hundreds of promotional products — from imprinted pens and phone skins to mugs and journal books — that can be personalized with the recipient’s name.
And nobody loves the sound or sight of their name more than that person.
Looking to increase usage of the promotional products that you give away–think about personalization.
Personalization on promotional products is simple to do. Just get a list of clients or pre-registered attendees to an event- put into an Excel spreadsheet- and that’s it.
How effective is personalization?
Well, how many items with your name do you still keep around – and how many have you thrown away.
Consider personalized promotional products to keep your brand remembered – and to help maximize your ROI of your next marketing campaign.
It will be money well spent – and help you get more bang for your promotional dollar.
Robert Piller, President of Eco Marketing Solutions, has over 28 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.
Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
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